Associate Manager, Collegiate Activation

Celsius Holdings, Inc.; Boca Raton (FL); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Medical, Dental & Vision

Disability Insurance

Life Insurance

Paid Vacation

Paid Holidays

401(k) with Company Match

Identity theft & legal services

Job summary

Celsius Holdings, Inc. is expanding its Collegiate Activation team to drive campus awareness and product trial for CELSIUS®, ALANI NU®, and ROCKSTAR® among college students.

You will develop regional marketing plans, lead campus activations, and build campus partnerships to grow brand affinity. The role requires 2–4 years in collegiate or experiential marketing, with strong leadership, communication, and project management skills.

Qualifications

• 2–4 years of collegiate/experiential marketing experience.
• Experience leading campus activations or student engagement programs.
• Experience managing student ambassadors or interns.
• Background in CPG, beverage, lifestyle, sports, fitness, or entertainment.
• Strong understanding of college student behavior.

Responsibilities

• Develop and execute comprehensive collegiate marketing plans aligned with national brand priorities and regional business objectives.
• Oversee collegiate activations, sampling, sponsorships, and experiential marketing initiatives.
• Recruit, onboard, train, and manage Collegiate Marketing Specialists across campuses.
• Build and maintain relationships with university departments, student organizations, and campus partners.
• Manage assigned collegiate marketing budgets with accountability for planning, forecasting, and ROI.
• Monitor and report on program performance metrics and provide strategic recommendations.
• Partner with Sales, Brand Marketing, and cross-functional teams to support national initiatives.

Skills

Leadership

Communication

Project management

Analytical thinking

Campus activation

Team development

Marketing strategy

CPG/beverage experience

Education

Bachelor's degree preferred

Job description

If you’re reading this on your way from 5am spin class to festival fast-pass, you’re CELSIUS®— an everyday hustler with the essential energy to aim high, and go the extra mile wherever your goals take you.

Joyful by design, sunny by nature, and unapologetically bold. If your bestie has you saved in their phone as “Icon,” you’reALANI NU®— confident, colorful, and bringing main-character energy to every moment.

SoCal in your soul, attitude in your stride. If gravity doesn’t stop you and “impossible” sounds more like “dare you,” you’reROCKSTAR®— a born rebel, raising the bar with mind-body energy and zero compromise.

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Together, we’re Celsius Holdings, Inc— a global CPG company united by three powerhouse brands and one incredibly talented team.

At Celsius, we pride ourselves on empowering our people. Every employee has a stake in our success. We create a collaborative culture built on inclusivity, innovation, and a belief that great ideas can come from anywhere.

And we’re on our way to building something bigger: a category where energy isn’t just consumed, it’s lived—where performance meets personality, brand becomes community, and every can crack sparks a statement.

This is the future of modern energy. This is Celsius.

Ready to take your career to the next level? Join our team and redefine what it means to be energized.

Associate Manager, Collegiate activation

In-Office: Based full-time at CELSIUS® Headquarters in Boca Raton, FL

Travel Requirements: This position requires 15–20% travel.

People Management Responsibilities: Yes

Role Type: Full-Time

Position Overview

As the Associate Manager, Collegiate Activation, you’ll lead collegiate marketing strategy and execution across an assigned territory, driving awareness, product trial, student engagement, and brand affinity for CELSIUS®, ALANI NU®, and ROCKSTAR® among college consumers. You’ll develop and execute regional collegiate marketing plans aligned with national brand priorities and regional business objectives, overseeing campus activations, sampling programs, university partnerships, and collegiate team development.

Reporting to the Manager, Collegiate Activation and partnering closely with Sales, Market Activation Managers, Collegiate Marketing Specialists, Brand Marketing, Sports Marketing, and Experiential Marketing, you’ll translate brand strategy into impactful campus experiences, build long-term consumer loyalty, and use market insights and performance data to drive measurable business results.

• 2–4 years of experience in collegiate marketing, field marketing, experiential marketing, brand marketing, campus ambassador programs, or related marketing disciplines
• Experience leading campus activations, student engagement programs, or grassroots marketing initiatives
• Previous leadership experience managing student ambassadors, interns, or part-time marketing teams preferred
• Experience working within CPG, beverage, lifestyle, sports, fitness, or entertainment industries preferred
• Strong understanding of college consumer behavior and campus culture

Skills & Competencies

• Strong leadership and team development capabilities
• Excellent communication and relationship-building skills
• Ability to connect collegiate marketing efforts to broader business objectives
• Strong project management and organizational abilities
• Creative thinker with the ability to execute strategically
• Strong analytical and problem-solving skills
• Ability to manage multiple campuses, priorities, and stakeholders simultaneously
• Self-starter who thrives in a fast-paced, entrepreneurial environment

Additional Requirements

• Bachelor's degree preferred
• Willingness to travel throughout assigned territory
• Valid U.S. driver's license required
• Ability to work evenings and weekends as required by campus events and activations
• Ability to lift up to 25 lbs. and stand for extended periods during activations and events

Key Responsibilities

Collegiate Strategy & Market Planning

• Develop and execute comprehensive collegiate marketing plans aligned with national brand priorities and regional business objectives.
• Identify priority campuses, student communities, and cultural moments that create opportunities for brand growth.
• Build annual and quarterly activation calendars designed to maximize consumer reach, product trial, and student engagement.
• Develop market-specific strategies that increase brand visibility and relevance among college consumers.

Campus Activation & Consumer Engagement

• Oversee collegiate activations, sampling programs, sponsorships, and experiential marketing initiatives across the assigned territory, ensuring consistent execution aligned with brand standards.
• Ensure all campus programs are executed consistently and aligned with brand standards
• Drive innovative campus activation strategies that generate awareness, trial, and social engagement, and support regional and national campaigns through localized collegiate execution.
• Support regional and national marketing campaigns through localized collegiate execution

Student Leadership & Team Development

• Recruit, onboard, train, and manage Collegiate Marketing Specialists across assigned campuses, providing ongoing coaching, mentorship, and performance management.
• Develop collegiate marketing talent pipelines and succession plans while fostering accountability, creativity, and executional excellence.
• Foster a culture of accountability, creativity, and executional excellence

University & Community Partnerships

• Build and maintain relationships with university departments, student organizations, campus recreation programs, Greek life communities, and local influencers.
• Identify strategic partnership opportunities that support brand objectives and increase campus presence
• Support sponsorship negotiations and campus event participation opportunities
• Ensure compliance with university policies and partnership requirements

Budget Management & Operations

• Manage assigned collegiate marketing budgets with accountability for planning, allocation, forecasting, and ROI
• Track program effectiveness and optimize investments based on performance outcomes
• Manage product forecasting, inventory allocation, and event resource planning
• Ensure timely reporting, budget reconciliation, and operational compliance

Performance & KPI Management

• Monitor and report on collegiate program performance metrics including:
• Total Consumer Reach
• Sampling Volume
• Campus Engagement
• Event Attendance
• Student Ambassador Productivity
• Social Content Generation
• Retail Conversion Impact
• Analyze market trends and consumer insights to improve future programming
• Deliver performance recaps and strategic recommendations to leadership

Cross-Functional Collaboration

• Partner closely with Regional Market Managers and Market Activation Managers to align collegiate initiatives with broader market strategies
• Collaborate with Sales teams and distributor partners to support campus retail and food service opportunities
• Work cross-functionally with Brand Marketing, Sports Marketing, and Experiential Marketing teams to support national initiatives
• Share campus insights and emerging consumer trends with internal stakeholders

• Comprehensive Medical, Dental & Vision benefits

• Long- and short-term disability
• Life insurance
• 10 Vacation days per year subject to accrual policy
• 11 Company paid holidays
• 401(k) with Company match
• Identity theft and legal services

The base pay range for this position is for a successful candidate within the state listed. The successful candidate’s actual pay will be based on multiple factors, such as work location, job‐related knowledge, skills, qualifications, and experience. Celsius is a total rewards company. This position may be eligible for other compensation, including bonuses and Restricted Stock Units (subject to company plans).

Celsius Holdings, Inc. celebrates diversity and is committed to creating an inclusive environment for all employees. We are proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. We believe strongly in fostering a safe, fair and respectful work environment. If you need assistance and/or a reasonable accommodation due to a disability during the application process, please reach out to [e-mail].

The above information has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.