Associate Manager, Brand Communications

Warby Parker; New York (NY); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Paid holidays

Paid time off

401(k)

Parental leave

Employee stock purchase plan

EAP

Free eyewear

Job summary

Warby Parker is seeking a Brand Communications Associate Manager to help execute evolving media relations strategies and bring our brand stories to life. You’ll work with in-house and agency partners to drive coverage around eye care, retail openings, and brand moments across audiences and platforms.

You’ll craft pitches, identify fresh angles, and nurture relationships with editors, writers, and creators. A culture enthusiast with editorial judgment will thrive here in a dynamic, collaborative

Qualifications

• 3 years of experience in communications, media, branding or marketing.
• A Warby Parker superfan who can act as a brand ambassador.
• Excellent communicator with strong editorial judgment.
• Able to collaborate across groups and senior leadership.
• Proficient in Google Workspace for creating briefs and pitches.

Responsibilities

• Draft briefs, messaging points, pitches, and assets for external initiatives.
• Pitch and place stories by leveraging relationships with editors and creators.
• Build relationships across traditional media and modern channels (newsletters, podcasts, Substack).
• Identify opportunities in cultural moments to evolve the brand story.
• Plan and execute brand moments, events, partnerships, and collaborations.
• Coordinate local events with retail partners from concept to execution.
• Field inquiries from the PR agency and media with sound judgment.
• Compile quarterly PR reports with insights to guide strategy.
• Maintain efficient communications processes and asset management.
• Proactively propose story ideas to support coverage flow.

Skills

Media relations

Brand storytelling

Pitching

Editorial judgment

Tools

Google Workspace

Job description

Warby Parker is on the lookout for a motivated Brand Communications Associate Manager to help execute our evolving media relations strategies and bring our brand stories to life. In this role, you'll play a hands-on part in introducing, enhancing, and elevating the Warby Parker narrative across multiple audiences and platforms. Working closely with our in-house Communications team and agency partners, you'll activate existing media relationships and build new ones-across both traditional and emerging outlets-to drive coverage around our eye care offerings, retail store openings, brand-defining moments, and more. You'll contribute to integrated launch plans, pitch story ideas, and help identify new, creative ways to tell the Warby Parker story through media, events, partnerships, collaborations, and other brand-defining moments. The ideal candidate is deeply plugged into culture and media, brings strong editorial judgment, and is excited to help steward a well-established brand forward-finding fresh, relevant angles while staying true to what has made Warby Parker resonate for the past 16 years. Sounding good so far? Read on!

What you'll do:

• Support functional leaders in crafting stories across multiple topics by creating briefs, drafting messaging points, writing pitches, and producing assets for external-facing initiatives.
• Proactively pitch and place stories by drawing on established relationships with editors, writers, producers, and creators across fashion, lifestyle, culture, retail, and business media.
• Build and maintain relationships across both traditional media and newer, evolving channels-including newsletters, podcasts, Substack writers, stylists, influencers, creative tastemakers and independent journalists-to expand how and where Warby Parker shows up.
• Continuously assess how and where Warby Parker can show up in relevant cultural moments, identifying creative opportunities and new formats to evolve the brand story while staying grounded in its core values and identity.
• Support the planning and execution of brand moments-such as events, partnerships, and collaborations-as vehicles for storytelling, working cross-functionally to ensure they translate into meaningful cultural and media impact.
• Work with retail partners across the country to coordinate local events, partnerships, and media opportunities in both new and existing markets, owning execution from concept through follow-through.
• Field daily inquiries from Warby Parker's PR agency and external media, exercising strong judgment to capitalize on timely and high-impact press opportunities.
• Partner with the Communications team and our PR agency to compile quarterly PR reports, helping analyze results and surface insights that inform future storytelling and media strategy.
• Maintain and improve Communications processes and asset management systems-ensuring the team operates efficiently, consistently, and creatively.
• In partnership with the Corporate Communications team, maintain Warby Parker's communications content calendar and proactively propose story ideas to support a steady, thoughtful flow of coverage.

Who you are:

• Backed by 3 years of experience working in communications, media, branding or marketing
• A Warby Parker superfan who's eager to act as an ambassador of our brand
• A motivated self-starter with a no-task-too-small approach
• Able to work collaboratively and develop consensus across groups and teams
• An excellent communicator-in person, over email, via smoke signal, etc.
• Proficient in Google Workspace (particularly Google Docs, Sheets, and Slides)
• Not on the Office of Inspector General's List of Excluded Individuals/Entities (LEIE)

You'll thrive in this role if you:

• Bring existing media relationships and enjoy actively engaging them to bring stories to life
• Have existing relationships with stylists or experience working closely with them to place product, support talent moments, or inform fashion-led storytelling
• Are as comfortable pitching a traditional editor as you are a newsletter writer or podcast host
• Have strong instincts for what makes a story timely, culturally relevant, and worth telling
• Are excited by the challenge of evolving a well-known brand-finding new ways to tell familiar stories
• Are highly organized, proactive, and comfortable owning execution while collaborating closely with senior leadership

In compliance with local and state requirements, Warby Parker is committed to pay transparency. We offer a comprehensive compensation package that includes not only a competitive base salary/hourly rate but also variable compensation for eligible employees.

For applicable postings, the range listed is a good faith estimate of the compensation for this position at the time of posting. Final compensation is thoughtfully determined by a variety of factors, including the candidate's qualifications, experience, internal equity, and relevant market data.

For applicable postings, non-exempt employees are eligible for overtime pay if you are required to work more than 40 hours in a workweek.

Some benefits of working at Warby Parker for full-time employees:

• Health, vision, and dental insurance
• Life and AD&D Insurance
• Paid sick leave1
• Paid Holidays1
• Vacation days per year1
• Retirement savings plan (401(k))
• Parental leave (non-birthing parents included)
• Short-term disability
• Employee Stock Purchase Plan
• Employee Assistance Program (EAP)
• Bereavement Support
• Optical Education Reimbursement
• Free eyewear
• And more (just ask!)

Some benefits of working at Warby Parker for part-time employees:

• Employee Assistance Program (EAP)
• Employee Stock Purchase Plan
• Free eyewear
• Paid sick leave2
• And more (just ask!)

Warby Parker will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act.

If you are a California resident, please review the additional privacy disclosures available in Section 8 of our Privacy Policy, which provides a summary of how we collect, use, disclose, and share personal information about you and explain your rights under the California Privacy Rights Act ("CPRA").

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

1 WA only: Full-Time employees' paid sick leave is accrued at a rate of 1 hour per every 26 hours worked. Full-time employees receive 5 paid holidays and 5-10 vacation days per year (after waiting period, depending on tenure and hours worked). 2 WA PT only: Paid sick leave (accrued at a rate of 1 hour per every 30 hours worked).