Associate Manager, Ad Operations & Marketing Tech

Comunidade Metodista; Burbank (CA); On-site; USD 79,000 - 106,000; Full time

Job summary

Hulu Marketing is seeking a dynamic Associate Manager, Ad Operations to join the Hulu Marketing team.

As a part of the Ad Operations team, you will be responsible for supporting campaigns end-to-end, distributing audiences, implementing tags and new pixels, and maintaining proper reporting/measurement across paid and owned campaigns.This role supports numerous high profile campaigns and requires extraordinary technical and organizational skills.

Qualifications

• Minimum of 3 years in Ad Operations.
• Experience with attribution modeling and data pipelines.
• Expertise in Tealium, GTM, AppsFlyer, Kochava, Adobe Analytics, GA, LiveRamp.
• Experience with Google tech stack and media partners (Meta, Snap, TikTok, YouTube).
• Understanding of acquisition strategy and media metrics for D2C or subscription businesses.
• Proficiency with data visualization tools (Tableau, Looker).

Responsibilities

• Manage Hulu's Marketing Technology platform operations, including configuration, permissions, data feeds, and integrations.
• Manage site's tag library and pixel implementation; audit tags for accuracy and data collection.
• Collaborate cross-functionally to enable new use cases and KPIs for acquisition, viewership and retention.
• Partner with Product, Engineering, Data Science and Analytics to vet and implement solutions.
• Troubleshoot discrepancies and resolve implementation issues.
• Improve internal processes, build new tech, and drive measurement and efficiency.
• Work with Marketing and Paid Media to improve data quality and integrations.
• Define business and data requirements for marketing tech enhancements; lead S2S and CAPI integrations.
• Enhance attribution models for cross-channel measurement.
• Document campaigns, audiences, and pixel requests; support trafficking and distribution.
• Implement end-to-end campaign tracking and tagging for key KPIs.
• Lead data governance and ensure privacy compliance with InfoSec, Legal, and Compliance.

Skills

Ad Operations

Attribution modeling

Data pipelines

Media measurement

Tealium

Google Tag Manager

AppsFlyer

Kochava

Adobe Analytics

Google Analytics

LiveRamp

Tableau

Looker

Presentation skills

Prioritization

Cross-functional

Team player

Education

Bachelor's degree

Tools

JS

HTML

S2S

CAPI

Job description

Hulu Marketing is seeking a dynamic Associate Manager, Ad Operations to join the Hulu Marketing team.

As a part of the Ad Operations team, you will be responsible for supporting campaigns end-to-end, distributing audiences, implementing tags and new pixels, and maintaining proper reporting/measurement across paid and owned campaigns.This role supports numerous high profile campaigns and requires extraordinary technical and organizational skills.