Associate, Growth Marketing

Hanna Andersson; Portland (OR); On-site; USD 70,000 - 80,000; Full time

Job summary

Hanna Andersson, a Portland, Oregon-based premier kids and baby clothing brand, is seeking an Associate, Growth Marketing to support day-to-day campaign management, creative strategy, and analytics across our key digital channels. With guidance from senior team members, you will help drive growth in new customers and gross margin with a focus on efficiency and scale.

You will gain exposure to paid social, paid search, affiliates, and display, collaborating cross-functionally with Creative, Brand

Qualifications

• 1–4 years of digital marketing channel management experience.
• Experience with Power BI and Google Analytics for performance insights.
• Strong Excel skills and ability to optimize campaigns.
• Ability to design testing plans from hypothesis to measurement.

Responsibilities

• Own day-to-day execution of Paid Social and Display campaigns including campaign builds, audience testing and creative rotations.
• Support affiliate program operations in Impact Radius, including monitoring spend and sharing promo details with partners.
• Create audiences to test against our standard audience set to expand reach in key target segments.
• Monitor daily campaign performance and identify opportunities to scale spend or pull back to maintain efficiencies.
• Upload and QA ads across Meta, Pinterest, TikTok, and Reddit; assist in launching tests on emerging platforms.

Skills

Paid social

Paid search

Excel

Analytics

Testing plan development

Curiosity

Tools

Power BI

Google Analytics

Job description

We are the champions of childhood

Hanna Andersson is a Portland, Oregon-based premier kids and baby clothing brand. Our clothes aremade to play, made to last, and designed to let kids be kids. We have corecommitments to design, quality, and sustainability,and we believe inhelping families create meaningful everyday moments.These principles guide theHanna Way, and lead to an experience authentically differentfrom other children’s brands.

We cultivate our unique brand by hiring team members whobelieve in these values, own a customer service mindset, andwho are innovative, results-oriented,and comfortable working ina collaborative and growth-driven work environment. We allshare in our brand’s success, and we actively encourage ourteammembers to maintain a healthy balance in their daily lives.

The Associate, Growth Marketing will be a key member of the Growth team assisting in day-to-day campaign management, creative strategy and analytics of our key digital channels. With the guidance and support of senior team members, they will work to drive growth in new customers and gross margin with a focus on efficiency and scale. They will get exposure to a variety of digital marketing channels including paid social, paid search, affiliates and display to better understand our marketing touchpoints and how users interact with our brand. They will also have the opportunity to work cross-functionally with Creative, Brand Marketing, Site, and Merch teams.

What You'll Do:

Campaign Management

• Own day-to-day execution of Paid Social and Display campaigns including campaign builds, audience testing and creative rotations
• Support Paid Social Manager in day-to-day operations of our affiliate program including monitoring spend, uploading promotions into Impact Radius, and sharing upcoming product launches and promo details with key partners
• Create audiences to test against our standard audience set in effort to expand our reach in key target segments
• Monitor daily campaign performance identifying opportunities to scale spend or pull back to maintain efficiencies
• Upload and QA ads across Meta, Pinterest, TikTok, and Reddit
• Assist Director of Growth and Paid Social Manager in launching tests across emerging platforms

Content and Landing Page Strategy

• Assist Paid Social Manager in creative briefing process, ensuring our content is aligned to brand marketing storylines and new customer trends
• Analyze creative performance and synthesize insights to inform testing roadmap and overarching creative strategy for Growth Marketing
• Work closely with Site team to ensure that we are sending traffic to the appropriate landing pages based on creative and messaging, adjusting current landing experiences as necessary
• Collaborate with the organic social and influencer teams to share learnings cross-functionally and develop collective best practices
• Partner with Influencer and Ambassador marketing teams to brief in creator-led content pieces to be used across our Paid Social channels

Reporting and Analytics

• Evaluate campaign and creative success based on multiple inputs including last-click data, incrementality measures and in-platform engagement data
• Analyze data to share campaign and creative insights in weekly Digital Team meetings and create an action plan for next steps
• Proactively identify and action on opportunities to increase efficiency and drive growth

You Should Have:

• 1-4 years of experience managing digital marketing channels, like paid social or paid search
• Familiarity with marketing analytics tools such as Power BI and Google Analytics to measure performance and identify actionable insights
• Strong excel skills and the ability to analyze campaign and creative performance and make recommendations for optimizations based on your learnings.
• Understanding of other digital marketing channels including paid search and paid social
• Genuine sense of curiosity and ability to develop testing plans from hypothesis to measurement and iteration
• Strong problem-solving skills and attention to detail
• Experience leveraging AI to drive efficiencies in workload
• Ability to thrive and adapt in high growth, rapidly changing environment

$70,000 - $80,000 a year

Hanna Anderssonprovides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.As an Equal Opportunity Employer, Hanna Andersson prohibits discrimination, harassment, and retaliation of any kind. Hanna Andersson encourages applicants of all ages.