Associate Director US Oncology Marketing Patient Channel Strategist

PR Girl Manifesto, Inc.; Pennsylvania; Híbrido; USD 157.000 - 247.000; Jornada completa

Descripción de la vacante

Merck is seeking an Associate Director for US Oncology Marketing Patient Channel Strategy to drive media strategy, plan approvals, and performance measurement across Oncology assets. You will collaborate with media, creative, and analytics partners to align with brand priorities and maximize business impact.

The role requires a minimum of 6 years in strategic marketing, strong communication, and oncology experience. Hybrid in Upper Gwynedd, PA with travel 10-15% and a flexible remote option.

Formación

• BA/BS required.
• Minimum 6 years in strategic marketing or media.
• Strong written/verbal communication skills.
• Experience in omni-channel marketing preferred.
• Oncology marketing experience.

Responsabilidades

• Define media strategies and approve tactical plans for Oncology assets.
• Align performance measurement and reporting with Brand priorities.
• Collaborate with media, creative, and analytics partners across book of business.
• Guide Patient Architect team on audience definitions, segmentation, testing.
• Establish channel targeting and messaging best-practices using data.
• Lead ROI/Media Mix Modeling and business impact studies.

Conocimientos

Consumer Marketing

Detail-Oriented

Influencing Without Authority

Market Access

Marketing Strategies

Oncology Marketing

Promotional Marketing

Strategic Thinking

Educación

BA/BS

Descripción del empleo

# Associate Director US Oncology Marketing Patient Channel StrategistMerckFull-TimeOct 31, 2026Marketing## Job Description**Job Description**Our Marketing team is passionate about bringing our medicines and vaccines to our patients around the world. Through digital marketing and engagement analytics, we are able to understand our patients' and customers' needs and strive to provide solutions to meet them. A key member of the U.S. Oncology Marketing team, the **Patient Channel Strategist** will be responsible for defining the media strategies, approving the tactical plans and aligning on the performance measurement for all supported Oncology assets. They will work hand-in-hand with internal and external media, creative and analytic partners to ensure all promotional efforts align with Brand priorities and maximizes business impact. **Primary Responsibilities:** * Utilize data to validate Consumer media strategy, planning and executional decisions (budget, channel mix, messaging, audience/segments, publishers/networks...) to maximize business impact.* Approve all media plan changes (i.e., budget cuts, increases, optimizations, etc.) within their aligned book of busines.* Provide strategic guidance to the Patient Architect team regarding audience definitions, segmentation, targeting, testing, measurement, new capabilities, etc.* Establish channel, targeting and messaging best-practices utilizing historical performance data and industry knowledge - by brand and at a portfolio level.* Ensure all performance reporting incorporates data-driven insights and recommendations.* Evaluate new analytical tools/technologies/methodologies to generate additional marketing performance insights.* First-line of escalation for their aligned Patient Architects* Working with other teams within the organization to collaborate on or lead ROI/Media Mix Modeling/Patient level analyses and business impact studies* Working in a complex matrix organization where exceptional collaboration is required to obtain desired results **Position location:** Upper Gwynedd, PA with Hybrid work model (combination of in-office and remote) or Virtual (remote) with the flexibility to travel onsite when needed **Travel Requirements: 10-15%****Education Requirements:** * Required: BA/BS **Required Experience and Skills:*** A minimum of 6 years combined strategic marketing, media agency, brand management experience in any industry, is required* Strong written/verbal communication skills as demonstrated through experience in strategy & marketing business case communication, sales interface, direct customer engagement and/or sales presentations **Preferred Experience and Skills:** * Ten (10) years omni-channel marketing and campaign design experience with an emphasis on Consumer media digital strategy that optimizes overall patient experience to drive business results* Passion for digital media strategy, data and socializing key insights through persuasive story-telling that brings meaningful and actionable context to drive more data-informed decision making* Strong knowledge of marketing and Consumer media targeting, channel execution and performance measurement* Demonstrated change management skills with ability to lead, advocate, influence, and collaborate across various functions at all levels* Experience influencing without direct authority and working successfully with cross-functional teams* Strong business acumen with ability to translate complex and technical concepts clearly and concisely to broad audiences* Innovative mindset with affinity toward experimentation and appropriate risk taking* Demonstrated ability to lead complex projects/solutions with hands-on, detail-oriented approach* Oncology marketing experience **Required Skills:**Consumer Marketing, Detail-Oriented, Influencing Without Authority, Market Access, Marketing Strategies, Market Research, Media Planning, Media Strategies, Oncology, Oncology Marketing, Promotional Marketing, Strategic Marketing Consulting, Strategic Thinking, Strategy Development, Vendor Management**Preferred Skills:**Current Employees apply HERECurrent Contingent Workers apply HERE**US and Puerto Rico Residents Only:**Our company is committed to inclusion, ensuring that candidates can engage in a hiring process that exhibits their true capabilities. Please click here if you need an accommodation during the application or hiring process.As an Equal Employment Opportunity Employer, we provide equal opportunities to all employees and applicants for employment and prohibit discrimination on the basis of race, color, age, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or other applicable legally protected characteristics.As a federal contractor, we comply with all affirmative action requirements for protected veterans and individuals with disabilities. For more information about personal rights under the U.S. Equal Opportunity Employment laws, visit:EEOC Know Your RightsEEOC GINA SupplementWe are proud to be a company that embraces the value of bringing together, talented, and committed people with diverse experiences, perspectives, skills and backgrounds. The fastest way to breakthrough innovation is when people with diverse ideas, broad experiences, backgrounds, and skills come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another's thinking and approach problems collectively.Learn more about your rights, including under California, Colorado and other US State Acts The primary location for this posting is:USA - Pennsylvania - North Wales (Upper Gwynedd) Where required by law, the compensation range for this role is provided below. The salary range for the primary location of this role is:$156,900.00 - $247,000.00 RegularDomesticNo10%Remote1st - DayNoNA11/14/2026### About MerckAt Merck, known as MSD outside of the United States and Canada, we are unified around our purpose: We use the power of leading-edge science to save and improve lives around the world. For more than 130 years, we have brought hope to humanity through the development of important medicines and vaccines. We aspire to be the premier research-intensive biopharmaceutical company in the world – and today, we are at the forefront of research to deliver innovative health solutions that advance the prevention and treatment of diseases in people and animals. We foster a diverse and inclusive global workforce and operate responsibly every day to enable a safe, sustainable and healthy future for all people and communities.