Associate Director, US NPBD, Cardiovascular

Johnson & Johnson Innovative Medicine; Hopewell Township (OH); On-site; USD 122,000 - 213,000; Full time

Job summary

Johnson & Johnson Innovative Medicine in Titusville, NJ, seeks an Associate Director, US New Product Business Development (NPBD) for Cardiovascular to lead US launch planning and develop the integrated consumer marketing strategy for Milvexian in partnership with Bristol Myers Squibb.

The role will drive consumer-facing branding, omnichannel campaigns, and cross-functional collaboration to optimize launch outcomes.

Qualifications

• BA/BS required; MBA preferred.
• 7+ years of relevant business experience in pharmaceutical/healthcare marketing or related functions.
• Experience with strategic marketing, cross-functional leadership, project management, and executive communication.

Responsibilities

• Develop the integrated consumer marketing strategy, positioning, and messaging for Milvexian.
• Lead consumer-facing brand campaigns and patient initiatives across paid, owned, and earned media.
• Shape omnichannel digital, media, and communications strategy to drive awareness and business performance.
• Collaborate with internal and alliance partners to ensure aligned strategy and flawless execution.
• Translate market research and analytics into actionable recommendations to differentiate the brand.

Skills

Brand Marketing

Brand Positioning

Cross-Functional Collaboration

Data Analysis

Strategic Thinking

Go-to-Market

Market Research

Negotiation

Product Development

Program Management

Education

BA/BS required

MBA preferred

Job description

At Johnson & Johnson,we believe health is everything. Our strength in healthcare innovation empowers us to build aworld where complex diseases are prevented, treated, and cured,where treatments are smarter and less invasive, andsolutions are personal.Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity.Learn more at jnj.com

As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world. We provide an inclusive work environment where each person is considered as an individual. At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit.

Job Function:

Marketing

Job Sub Function:

Strategic Marketing

Job Category:

Professional

All Job Posting Locations:

Titusville, New Jersey, United States of America

Job Description:

J&J Innovative Medicine is recruiting for an Associate Director, US New Product Business Development (NPBD), Cardiovascular, based in Titusville, NJ.

About Innovative Medicine

Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements. Visionaries like you work on teams that save lives by developing the medicines of tomorrow.

Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way.

Learn more at https://www.jnj.com/innovative-medicine

Purpose: The Associate Director will serve as a core member of the team responsible for US launch planning for Milvexian. This role will be responsible for developing the integrated consumer marketing strategy, positioning, and messaging for Atrial Fibrillation and Secondary Stroke Prevention indications in partnership with our Alliance partner, Bristol Myers Squibb.

In addition to the consumer strategy, the Associate Director will develop consumer-facing brand campaign(s) and patient initiatives, including creative development, content planning, and channel orchestration across paid, owned, and earned touchpoints. Shape and lead digital, media, and omnichannel strategy to drive awareness, engagement, and business performance for Milvexian, using data-driven insights to optimize impact.

Partner closely with agency teams and internal & alliance cross-functional stakeholders, including insights and analytics, medical, legal, regulatory, market access, field, media excellence, SIA, IT, Digital Solutions and commercial partners, to ensure aligned development and flawless execution of indication-specific strategy and tactics.

Translate market research, competitive intelligence, and performance analytics into actionable recommendations that strengthen brand differentiation, improve patient engagement, and inform ongoing optimization.

Support patient advocacy efforts, patient story development, and integration of the patient voice into commercial activities.

Support launch readiness and ongoing execution of key brand initiatives, ensuring the consumer experience is grounded in patient insights and delivers clear, compelling value throughout the treatment journey.

Manage complex projects with a high degree of ownership and agility, ensuring programs are delivered on time, within budget, and in compliance with all applicable policies and promotional requirements.

Key Competencies:

• Future-Oriented: Identify and understand future unmet needs; demonstrate capacity for strategic thinking
• Intellectual Curiosity: Demonstrate learning agility; stay updated with evolving healthcare markets; work without an established blueprint.
• Business Case Development: Drive decisions based on insights; ensure facts and analogs guide the path forward; communicate complex information in simple terms; and manage complexity across multiple projects.
• Organizational Alignment, Collaboration and Executional Excellence: Foster collaboration and influence with cross-functional internal & alliance partners; demonstrate organizational awareness and leverage network.
• Big picture orientation with attention to detail

Qualifications

Education:

• BA/BS required; MBA preferred

Experience and Skills:

Required:

• A minimum of 7 years of relevant business experience is required, including at least 5 years in pharmaceutical, biotech, or healthcare commercial roles such as marketing, sales, market access, or related functions.
• Demonstrated success in strategic marketing, cross-functional leadership, project management, and clear executive-level communication is required.
• Experience using AI-enabled tools, analytics, and data-driven approaches to improve marketing effectiveness, decision-making, and innovation is preferred.
• Ability to travel up to 20%, which may include overnight and weekend travel.

Preferred:

• People leadership experience and/or demonstrated ability to lead agencies and cross-functional teams through complexity is preferred.
• Experience in cardiovascular
• Experience in both consumer and HCP marketing preferred.
• Experience in supporting product launch, indication expansion, or major brand growth initiatives is strongly preferred.
• Demonstrated commitment to learning emerging technologies, such as AI, through exploration, iteration, and applying new tools over time.

Other:

• This position will be located in Titusville, NJ and may involve up to 20% travel

Johnson & Johnson is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status or other characteristics protected by federal, state or local law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.

Johnson & Johnson is committed to providing an interview process that is inclusive of our applicants’ needs. If you are an individual with a disability and would like to request an accommodation, please contact us via https://www.jnj.com/contact-us/careers or contact AskGS to be directed to your accommodation resource.

Required Skills:

Preferred Skills:

Brand Marketing, Brand Positioning Strategy, Business Alignment, Business Storytelling, Business Valuations, Cross-Functional Collaboration, Customer Intelligence, Data Analysis, Data-Driven Decision Making, Digital Strategy, Execution Focus, Financial Analysis, Go-to-Market Strategies, Industry Analysis, Market Research, Negotiation, Organizing, Problem Solving, Product Development Lifecycle, Product Portfolio Management, Product Strategies, Program Management, Strategic Thinking, Tactical Planning, Technical Credibility

The anticipated base pay range for this position is :

$122,000.00 - $212,750.00

Additional Description for Pay Transparency:

Subject to the terms of their respective plans, employees are eligible to participate in the Company’s consolidated retirement plan (pension) and savings plan (401(k)).

Subject to the terms of their respective policies and date of hire, employees are eligible for the following time off benefits:

Vacation –120 hours per calendar year

Sick time - 40 hours per calendar year; for employees who reside in the State of Colorado –48 hours per calendar year; for employees who reside in the State of Washington –56 hours per calendar year

Holiday pay, including Floating Holidays –13 days per calendar year

Work, Personal and Family Time - up to 40 hours per calendar year

Parental Leave – 480 hours within one year of the birth/adoption/foster care of a child

Bereavement Leave – 240 hours for an immediate family member: 40 hours for an extended family member per calendar year

Caregiver Leave – 80 hours in a 52-week rolling period10 days

Volunteer Leave – 32 hours per calendar year

Military Spouse Time-Off – 80 hours per calendar year

For additional general information on Company benefits, please go to: - https://www.careers.jnj.com/employee-benefits