Associate Director, US Integrated Marketing (Interim)

Bumble Inc.; New York (NY); On-site; USD 180,000 - 240,000; Full time

Job summary

Bumble Inc. seeks an Interim Associate Director of US Integrated Marketing to lead cross-channel campaigns during an 8‑month maternity coverage.

You will shape strategy at the intersection of brand storytelling, media, and product experiences, guiding a team of four in the US Integrated Marketing function across agency partnerships and creator programs. You will collaborate with product and cross-functional teams, analyze campaign performance, and pivot plans to drive brand awareness and user

Qualifications

• Bachelor's degree required; MBA or Master’s preferred.
• 8–10 years of experience in brand, integrated, or strategic marketing.
• Experience launching multi-channel campaigns with measurable results.
• Strong leadership experience overseeing channel leads and strategy.
• Experience with US market marketing and media landscapes.
• Ability to manage agency relationships and partnerships.

Responsibilities

• Lead the development and execution of marketing strategy and integrated go-to-market plans.
• Manage external and internal partners to develop campaigns, brief writing, strategy feedback, and campaign execution.
• Ensure campaigns are delivered on time and within budget through project management.
• Collaborate cross-functionally with creative, PR, Media, Product Marketing, Partnerships, and Growth teams.
• Provide leadership to a team of 4 direct reports and oversee cohesive execution across workstreams.
• Oversee influencer/creator workstreams and talent partnerships to strengthen cultural relevance.
• Drive creator ecosystem in the US to boost awareness and authentic conversation.

Skills

Strategic marketing leadership

US market expertise

Cross-functional collaboration

Creative problem-solving

Executive communication

Leadership of multi-member teams

Data-driven decision making

Ability to manage tight deadlines

Education

Bachelor's degree

MBA or Master’s degree

Job description

We're looking for a strategic and dynamic Interim Associate Director of US Integrated Marketing to join our team on a fixed-term basis, covering a maternity leave for a period of 8 months. This role will sit at the intersection of brand strategy, creative storytelling, and cross-channel marketing execution. Responsible for leading high-impact campaigns, this role will play a key part in driving brand relevance and resonance within the US throughout the coverage period. This role leads a team of 4 direct reports across the US Integrated Marketing function.

WHAT YOU WILL DO

• Lead the development and execution of marketing strategy and integrated go-to-market plans

• Manage external and internal partners to develop integrated campaigns, spearhead brief writing, provide strategic feedback, review creative assets, develop go-to-market plans and decks, and manage campaign execution, performance analysis, and reports

• Ensure all campaigns are executed on time and within budget through effective project management

• Collaborate cross-functionally with internal creative, PR, Media, Product marketing, Partnerships, and Growth teams to drive holistic plans against key market business metrics

• Provide leadership and direction to a team of 4 direct reports across the US Integrated Marketing team, overseeing strategy and ensuring cohesive execution across workstreams

• Collaborate with our media agency, ensuring strategic alignment, seamless execution, and continuous optimization across paid channels

• Oversee US influencer and creator workstreams, guiding strategy and day-to-day execution across the team

• Contribute to Bumble's celebrity, talent, influencer, and creator strategy, partnering with agencies (including UTA) to identify, negotiate, and manage talent partnerships that strengthen Bumble's cultural relevance

• Build and scale the US creator ecosystem, leading our macro and micro creator strategy to drive awareness, engagement, and authentic conversation around dating on Bumble

• Serve as day-to-day point of contact for our talent and agency partners, including UTA, ensuring smooth coordination and follow-through on partnership deliverables

• Partner with Product to bring cultural insights into product strategy, ensuring Bumble's product experiences continue to evolve alongside changing dating behaviors and expectations

• Be data-driven in all decision-making, monitoring the effectiveness of marketing campaigns on brand awareness and user acquisition

• Develop and share in-market learnings based on key successes and failures

• Navigate shifting priorities and weekly pivots with steady judgment and a solutions-first mindset

• Determine marketing mix and make strategic recommendations on paid media mix

KEY SKILLS

Bachelor's degree; MBA or Master's is a plus

• 8–10 years of experience in brand, integrated, or strategic marketing, ideally in consumer tech, lifestyle, or culturally-driven brands

• A proven track record of launching multi-channel campaigns that drive both emotional connection and measurable results

• Strong leadership experience overseeing channel leads and guiding overarching strategy

• Experience in marketing and/or media with deep expertise and understanding of the US market

• Creative problem-solving skills and a solutions-oriented mindset

• Ability to work to tight deadlines, adjust to changes in priorities, and balance short-term needs with long-term strategic initiatives

• Experience managing celebrity, talent, influencer, or creator partnerships, including agency relationships, is a plus

• Solid understanding of the media landscape, channels, and measurement

• Strong analytical skills to determine campaign success and market performance

• Experience using data and metrics to measure impact and pivot accordingly

• Proven ability to cultivate and lead high-performing teams with empathy, vision, and a commitment to growth and collaboration

ABOUT YOU

• You have strong strategic marketing expertise, with a proven ability to translate business objectives into impactful, insight-driven campaigns

• You're obsessed with the details and can see and manage the full customer journey end to end

• You bring good vibes and steady energy, even when priorities shift week to week

• You are adept at executive communication, with the ability to present complex marketing strategies and performance insights to senior leadership with clarity and impact

• You possess strong attention to detail and organizational skills with excellent communication, presentation, management, and interpersonal skills

• You are proactive in your approach and take initiative, leveraging and learning from the successes and challenges of prior campaigns

• You know how to manage multiple priorities, breaking large projects into manageable pieces

• You lead with empathy and inspire teams to do their best work through mentorship, trust, and support

• You excel at fostering a collaborative and inclusive team environment where creativity and innovation thrive

• You are skilled at providing clear guidance, constructive feedback, and professional development opportunities to help your team grow

• You are a strategic thinker with a strong point of view who also loves rolling up their sleeves to get things done

• You can step into an ongoing team and existing initiatives quickly, and hand things back off smoothly at the end of the coverage period

About Us

Bumble Inc. is the parent company of Bumble Date, BFF, and Badoo. The Bumble platform enables people to build healthy and equitable relationships, through Kind Connections. Founded by Whitney Wolfe Herd in 2014, Bumble was one of the first dating apps built with women at the center and connects people across dating (Bumble Date) and friendship (BFF). BFF is a friendship app where people in all stages of life can meet people nearby and create meaningful platonic connections and community based on shared interests. Badoo, which was founded in 2006, is one of the pioneers of web and mobile dating products.

AI Fluency

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Final Compensation

Will be determined based on factors such as the selected candidate’s qualifications, relevant experience, skill set, and other job-related considerations.

Inclusion at Bumble Inc.

Bumble Inc. is an equal opportunity employer and we strongly encourage people of all ages, color, lesbian, gay, bisexual, transgender, queer and non-binary people, veterans, parents, people with disabilities, and neurodivergent people to apply. We're happy to make any reasonable adjustments that will help you feel more confident throughout the process, please don't hesitate to let us know how we can help.

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