Associate Director, Though Leader Liaison (East) - Rare Disease

Biogen; United States; On-site; USD 180,000 - 248,000; Full time

Benefits offered by this job

Cash bonus

Equity incentive

Job summary

Biogen is seeking an Associate Director, Thought Leader Liaison (TLL) to drive field-based strategies for our Neuromuscular Rare Disease franchise. The role concentrates on building educational programs and promoting appropriate therapy use with HCPs, staff, and patients, across the east region and nationally.

The position requires adapting to evenings/weekends and travel up to 60–70%. A strong profile in thought leadership coordination, advisory boards, and cross-functional partner engagement

Qualifications

• Bachelor's degree required; higher education preferred.
• Minimum of 7 years in marketing, field sales, field marketing or Thought Leader Liaison.
• Rare disease or other orphan drug experience preferred; neuromuscular experience valuable but not required.
• Previous field marketing or related marketing/sales function experience.
• Strong strategic thinking and ability to influence across diverse stakeholders.
• Excellent listening, insight-generation, and analytical skills to translate intelligence into recommendations.
• Highly motivated self-starter able to partner with healthcare professionals and cross-functional teams.
• Ability to manage competing priorities across a large geography.
• Travel up to 60-70%.

Responsibilities

• Generate insights from KMEs to inform brand activities.
• Lead cross-functional advisory boards planning and execution.
• Capture insights from targeted customers within the TLL territory through meetings and events.
• Serve on cross-functional brand sub-teams to provide internal and external perspectives.
• Provide competitive intelligence from targeted customer meetings.
• Partner with HQ to develop promotional content and materials.
• Manage vendor work (e.g., Medical Education Agency, Meeting Services).
• Recruit KMEs for content development and other projects (video shoots, web content, etc.).
• Coordinate KME Executive Engagement meetings with leadership.
• Develop and execute congress plans including industry symposia and HCP engagement strategies.
• Work with Speaker's Bureau requirements (training, remediation).
• Collaborate with Marketing, Sales, Training, Market Research, Market Access & Reimbursement, Medical Affairs, Legal, Compliance and Regulatory.

Skills

Strategic thinking

Cross-functional collaboration

Stakeholder engagement

Analytical skills

Effective communication

Team leadership

Education

Bachelor's degree

Higher education preferred

Job description

About This Role

As the Associate Director, Thought Leader Liaison (TLL), you will execute strategies and tactics for our Neuromuscular Rare Disease Franchise. This position reports into the marketing organization, focused on building, implementing and executing field-based tactics that support educational goals and the appropriate use of product therapy with HCPs, their staff, and the caregiver/patient community. As a field-based role within US Marketing, this individual will be responsible for defined activity within the individual RD TLL assigned region (east) as well as supporting programs throughout the country and interfacing regularly with internal colleagues across multiple departments.

This is a field-based position that requires a flexible work schedule, including evenings and weekends, and up to 60% - 70% travel. The ideal candidate will live in the Eastern US and be near an airport.

What You'll Do

• Plays a critical role in generating insights from leading key medical experts (KMEs) and informs brand activities
• Leads cross-functional planning and execution of advisory boards
• Capture insights from targeted customers within the TLL territory, through 1/1 meetings, roundtable discussions, and congress activities
• Serve on cross-functional brand sub-teams to provide internal and external customer perspective
• Provide competitive intelligence gained through targeted customer meetings

The TLL position will be responsible for:

• Partnering with HQ to develop compelling promotional content, particularly as it relates to presentation materials
• Managing vendor work as needed (i.e., Medical Education Agency, Meeting Services, etc.)
• Identifying and recruiting KMEs for content development and other promotional projects (i.e., video shoots, web content, New Hire training, etc.)
• Serving as the KME point of contact for international opportunities
• Developing and supporting execution of congress plan including industry symposia and HCP engagement strategies
• Coordinating KME Executive Engagement meetings with leadership
• Working with the Program Operations team to manage Speaker's Bureau requirements (i.e., training, remediation, etc.)
• Partner closely with Marketing team members, Sales, Training, Market Research/ Decision Support, Market Access &Reimbursement, Medical Affairs, Legal, Compliance and Regulatory.

Who You Are:

You are a strategic thinker with robust interpersonal and communication skills, enabling you to build strong relationships with KMEs and stakeholders. Your analytic and strategic mindset drives your ability to gather and synthesize insights, influencing commercial strategies effectively. Collaboration is key to your approach, and you thrive in cross-functional settings, ensuring seamless and compliant customer experiences. Your commitment to expanding your knowledge in disease states and healthcare ecosystems makes you an invaluable asset to the team.

Required Qualifications

• Bachelor's degree required; higher education preferred
• Minimum of 7 years of marketing, field sales, field marketing or Thought Leader Liaison experience, with field marketing/ Thought Leader Liaison experience preferred
• Rare disease or other Orphan drug experience is preferred. Neuromuscular disease experience would be valuable but is not required.
• Previous field marketing or related functional experience in marketing, sales or an allied function.
• Demonstrated strategic thinking and the ability to effectively collaborate and influence across diverse internal and external stakeholders
• Strong intellectual curiosity and a commitment to continuously expanding disease-state, customer, and healthcare ecosystem knowledge
• Exceptional listening, insight-generation, and analytical skills, with the ability to identify meaningful opportunities, synthesize complex information, and translate regional intelligence into actionable recommendations that influence strategy and compliant stakeholder engagement
• Highly motivated, entrepreneurial self-starter with a proven ability to partner effectively with healthcare professionals, key stakeholders, and cross-functional teams
• Ability to manage competing priorities across a large geography
• Travel up to 60-70%

Job Level: Management

Additional Information

The base compensation range for this role is: $180,000.00-$247,500.00 Base salary offered is determined through an analytical approach utilizing a combination of factors including, but not limited to, relevant skills & experience, job location, and internal equity.

Regular employees are eligible to receive both short term and long-term incentives, including cash bonus and equity incentive opportunities, designed to reward recent achievements and recognize your future potential based on individual, business unit and company performance.

In addition to compensation, Biogen offers a full and highly competitive range of benefits designed to support our e