Associate Director, Strategy | Influencer

CJ; New York (NY); Hybrid; USD 107,000 - 153,000; Full time

Benefits offered by this job

401K matching

Wellness programs

Medical, dental, and vision coverage

Flexible time off

Paid holidays

Hybrid work arrangements

Parental bonding leave

Backup care options

Employee discount program

Job summary

CJ is seeking an Associate Director of Strategy - Influencer to drive pre-sales strategy and craft differentiated creator programs for major brands. You will translate business goals into influencer and creator commerce initiatives, develop compelling narratives, and present to senior stakeholders.

You’ll collaborate with sales, analytics, and creative teams, shaping proposals and strategic roadmaps that tie creator activity to engagement, traffic, and revenue.

Qualifications

• 7+ years in influencer marketing, creator marketing, or related field.
• Experience developing influencer/creator strategies for brands, agencies, platforms, retailers, or commerce orgs.
• Experience contributing to new-business proposals, RFP responses, pitches, and client presentations.
• Strong knowledge of TikTok Shop, especially TikTok Shop Affiliate strategy.
• Familiarity with affiliate platforms like LTK and ShopMy.
• Ability to conduct rigorous competitive research and synthesize complex information.
• Strong analytical fluency and ability to connect metrics to business outcomes.
• Excellent written, verbal, visual storytelling, and executive communication skills.

Responsibilities

• Respond to prospective client opportunities, briefs, RFPs, and pitches with differentiated influencer strategies.
• Translate business objectives into influencer and creator commerce programs across the customer journey.
• Create strategic narratives, proposal content, and executive-ready presentations.
• Design creator programs covering awareness to loyalty and activation roadmaps.
• Develop business cases linking creator activity to engagement, traffic, and revenue.

Skills

Influencer marketing

Creator strategy

Proposal development

Presentation skills

Analytical fluency

Cross-functional collaboration

PowerPoint

Data analysis

Education

Bachelor's degree or equivalent professional experience

Tools

TikTok Shop knowledge

LTK/ShopMy knowledge

Job description

Company Description

At CJ, we’re not just participating in the creator economy, we’re helping define its future. CJ Influence is our end-to-end influencer and creator commerce solution, built to turn cultural relevance into measurable business impact. We operate at the intersection of content, commerce, and data, designing creator strategies that don’t just generate buzz, but drive full-funnel performance and deliver real revenue outcomes. From TikTok Shop and Amazon to DTC and in-store retail experiences, our team builds and activates high-performing creator programs across the entire commerce ecosystem. We partner with some of the world’s most recognized Fortune 1000 brands, helping them unlock growth through authentic creator relationships that convert. What sets us apart, and what you’d be a part of, is our proprietary, market-leading technology. It empowers us to identify the right creators, activate them at scale, and continuously optimize performance based on real-time data. This isn’t guesswork or vanity metrics, it’s a performance engine built for modern marketing. Joining CJ Influence means working at the forefront of a fast-evolving space, where creativity meets analytics, and where your work directly shapes how brands grow in the creator economy. If you’re excited by innovation, measurable impact, and building what’s next, you’ll fit right in.

Overview

Reporting to the Senior Director of Business Development and Strategy - Social Commerce, the Associate Director of Strategy - Influencer is a senior individual contributor and strategic partner to the sales and business development team. This role develops compelling, insight-led strategies and proposals for prospective clients across influencer, creator, affiliate, and social commerce. The Associate Director translates business objectives and market intelligence into differentiated, measurable solutions, with a primary focus on pre-sales strategy, research, proposal development, solution design, thought leadership, and persuasive client presentation rather than day-to-day account ownership or campaign execution.

Responsibilities

• Partner with sales and business development leaders to respond to prospective-client opportunities, briefs, RFPs, and proactive pitches.
• Translate prospective clients' business objectives, priority audiences, category dynamics, and commercial needs into differentiated influencer and creator commerce strategies.
• Develop strategic narratives, pitch materials, proposal content, program recommendations, and executive-ready presentations that clearly articulate the opportunity and CJI's approach.
• Design creator commerce programs across the customer journey, including awareness, consideration, conversion, acquisition, and loyalty.
• Develop TikTok Shop strategies, with particular emphasis on TikTok Shop Affiliate, including creator recruitment and segmentation, product seeding, commission strategy, content volume, promotional moments, paid amplification, and performance optimization.
• Recommend the appropriate roles for subaffiliate and creator commerce platforms, including LTK and ShopMy, based on the client's audience, category, objectives, operating model, and measurement requirements.
• Conduct in-depth competitive, category, creator, platform, and market research within the influencer and social commerce ecosystem.
• Turn research, platform intelligence, and performance data into clear insights, strategic opportunities, and actionable recommendations.
• Build strategic frameworks, audience and creator segmentation approaches, channel recommendations, content territories, creator briefs, activation roadmaps, measurement plans, and test-and-learn agendas.
• Develop business cases and opportunity assessments that connect creator activity to measurable outcomes such as engagement, traffic, customer acquisition, conversion, revenue, GMV, ROAS, affiliate sales, and incrementality, where appropriate.
• Partner cross-functionally with influencer, account management, media, analytics, creative, commerce, and operations teams to ensure proposed programs are innovative, differentiated, measurable, operationally feasible, and appropriately scoped.
• Present strategies and proposals clearly and persuasively to prospective clients, senior client stakeholders, and internal leadership.
• Participate actively in pitches and respond confidently to strategic, platform, measurement, and activation questions.
• Support scope development by identifying the capabilities, resources, dependencies, assumptions, deliverables, and measurement requirements required to execute the proposed strategy.
• Identify strategic risks, platform dependencies, operational constraints, and potential gaps before recommendations are presented to a prospective client.
• Stay current on creator economy trends, social commerce developments, platform capabilities, affiliate models, measurement practices, relevant platform policies, and emerging technologies.
• Help CJI develop reusable strategic frameworks, proposal tools, case studies, points of view, and thought leadership that improve the quality and efficiency of business development.

Qualifications

• Approximately 7 or more years of relevant experience in influencer marketing, creator marketing, affiliate marketing, social commerce, digital strategy, integrated marketing, e-commerce, or a related discipline preferred.
• Demonstrated experience developing influencer or creator strategies for brands, agencies, platforms, retailers, or commerce organizations.
• Experience contributing to or leading new-business proposals, RFP responses, pitch development, and client presentations.
• Strong working knowledge of TikTok Shop, particularly TikTok Shop Affiliate strategy and creator-led commerce.
• Familiarity with affiliate and subaffiliate platforms and ecosystems, including LTK and ShopMy.
• Understanding of creator discovery, segmentation, compensation and commission models, product seeding, shoppable content, paid amplification, usage rights, and performance measurement.
• Ability to conduct rigorous competitive research and synthesize complex information into concise, differentiated recommendations.
• Strong analytical fluency and the ability to connect channel metrics to broader business and commercial outcomes.
• Excellent written, verbal, visual storytelling, presentation, and executive communication skills.
• Ability to develop persuasive PowerPoint presentations and work effectively with data, research, and performance-reporting tools.
• Strong collaboration and stakeholder-management skills in a fast-paced, deadline-driven new-business environment.
• Sound strategic judgment, intellectual curiosity, attention to detail, and the ability to balance creative ambition with operational and commercial realities.
• Comfort working through ambiguity and developing strategic recommendations when prospective-client information is incomplete.
• Bachelor's degree or equivalent relevant professional experience.

Additional Information

This is a hybrid role requiring 3 days a week in office.

CJ is the leader in Performance Marketing. We take pride in our innovative technology, comprehensive data solutions and our people. We equip our teams with advanced tools, training and career development opportunities all to provide modern solutions, strategies and support to deliver high quality results for our clients. We work in an enthusiastic, collaborative team setting that values outstanding performance.

We're a community of creative and passionate problem solvers who go the distance to tackle the tough questions, think creatively, and drive resourceful growth, for our clients—and ourselves. We foster and embody an inclusive and collaborative culture where diverse perspectives are sought, relationships are valued, and people feel accepted with a sense of belonging in expressing themselves authentically. We pride ourselves in having a workplace environment that values both work and play.

Why Our Workplace Stands Out

Apart from offering competitive salaries, 401K matching, wellness programs, and comprehensive medical, dental, and vision coverage, we provide:

• Flexible time off without the hassle of accrual
• A generous number of paid holidays
• Company-sponsored team-building events
• An Employee Referral Program
• Annual recognition awards
• Hybrid work arrangements for optimal work-life balance
• Parental bonding leave
• Backup care options for children and elders
• An employee discount program
• International SOS program for global support
• Business Resource Groups, where employees connect over shared interests to cultivate an engaging, inclusive environment

…and those are just a few of our great perks! Come join us and see what makes our company a great place to work.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $106,780.00 - USD $153,405.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 12/23/2026.