Associate Director, Strategy (Ecommerce) (Performance Marketing)

Jobgether; United States; Remote; USD 80,000 - 93,000; Full time

Benefits offered by this job

Competitive salary

Profit sharing

Benefits package

Remote-first Canada

Paid time off

Professional development

Leadership opportunities

Collaborative culture

Inclusive workplace

Structured onboarding

Job summary

Jobgether is seeking a senior performance marketing leader for a remote, Canada-based role. You will direct large-scale, full-funnel ecommerce campaigns across Meta, Google, YouTube, TikTok, and programmatic channels, aligning with long-term growth targets.

You will manage a 15+ person team, partner with executives, optimize CAC/ROAS/MER, and drive revenue while maintaining margins. The role emphasizes forecasting, analytics, and strategic roadmap development.

Qualifications

• Extensive performance marketing experience leading large-scale, multi-channel campaigns.
• Senior people leadership for teams of 15+ professionals across levels.
• Ecommerce and commercial acumen linked to revenue growth and profitability.
• Experience across Meta, Google, YouTube, TikTok, and programmatic channels.
• Advanced analytics and reporting with actionable insights for execs.
• Forecasting, budget pacing, and strategic planning across complex accounts.
• Strong executive stakeholder management and communication.
• Proven process improvement and operational leadership.

Responsibilities

• Lead performance marketing strategy across PLATFORMS, aligning with business goals.
• Drive ecommerce growth while optimizing CAC, ROAS, MER, and profitability.
• Act as senior strategic partner to high-value accounts and exec stakeholders.
• Oversee forecasting, budget pacing, campaign performance, testing, and feeds.
• Mentor and develop a team of 15+ professionals across levels.
• Develop reporting frameworks and dashboards for executive insight.
• Improve department-wide processes for delivery and quality.
• Shape strategy and roadmaps with cross-functional teams.
• Navigate complex client challenges with clear, commercially grounded advice.
• Stay current with performance marketing trends and best practices.

Skills

Performance marketing

People leadership

Ecommerce

Multi-channel ads

Executive stakeholder mgmt

Forecasting & analytics

Remote collaboration

Strategic planning

Tools

Looker

Google Sheets

Excel

Tableau

Job description

Accountabilities

• Lead performance marketing strategy: Own the strategic direction of large-scale, full-funnel ecommerce campaigns across platforms such as Meta, Google Search, YouTube, TikTok, and programmatic advertising, ensuring alignment with business objectives and long-term growth targets.
• Drive profitable ecommerce growth: Help clients optimize customer acquisition costs (CAC), return on advertising spend (ROAS), marketing efficiency ratio (MER), incremental revenue, customer lifetime value, and profitability while balancing growth with margin sustainability.
• Manage strategic client relationships: Serve as the senior strategic partner for complex, high-value accounts, working directly with executive stakeholders to understand business challenges, recommend solutions, communicate results, and strengthen long-term client retention.
• Optimize media investment and performance: Oversee forecasting, budget pacing, campaign performance, creative testing, shopping feeds, and measurement strategies to maximize the effectiveness of advertising investments.
• Lead and develop high-performing teams: Manage and mentor a team of 15 or more professionals across multiple levels, including managers, establishing clear expectations, performance standards, and development opportunities that improve team effectiveness.
• Strengthen analytical decision-making: Develop and evolve reporting frameworks, dashboards, and measurement processes that provide actionable insights, support executive-level communication, and improve accountability against business KPIs.
• Improve operational excellence: Identify and implement department-wide initiatives, workflows, and processes that enhance delivery consistency, campaign effectiveness, team productivity, and overall service quality.
• Shape performance marketing strategy and services: Partner with senior leadership and cross-functional teams to develop and execute short- and long-term roadmaps, evolve service offerings, and identify opportunities for innovation and differentiation.
• Navigate complex business challenges: Lead high-stakes client discussions, resolve performance issues, manage competing priorities, and build stakeholder alignment through clear communication and commercially grounded recommendations.
• Promote continuous learning: Stay informed about emerging performance marketing trends, platform developments, measurement methodologies, and industry best practices to continually improve client outcomes and internal expertise.

Requirements

• Extensive performance marketing experience: Demonstrated experience leading large-scale, multi-channel, full-funnel performance marketing programs, including campaigns with monthly advertising spend exceeding USD $1 million.
• Senior people leadership: Proven experience managing and developing teams of 15 or more professionals across multiple levels, including managers, with responsibility for team performance, coaching, development, and operational effectiveness.
• Ecommerce and commercial expertise: Strong understanding of DTC and omnichannel ecommerce business models, with the ability to connect paid media strategy to revenue growth, customer acquisition, lifetime value, incremental performance, and profitability.
• Multi-platform advertising knowledge: Extensive experience overseeing performance marketing across channels such as Meta, Google Search, YouTube, TikTok, and programmatic advertising, including hands-on understanding of campaign execution and optimization.
• Advanced analytics and reporting: Experience designing and improving performance dashboards and reporting systems using tools such as Looker, Google Sheets, Excel, or Tableau, with a focus on actionable insights and executive-level decision-making.
• Strategic planning and measurement: Demonstrated ability to lead forecasting, budget pacing, performance measurement, and strategic planning across complex accounts and diverse business models.
• Executive stakeholder management: Strong experience managing relationships with senior and C-suite stakeholders, navigating high-pressure situations, presenting strategic recommendations, and securing alignment around business priorities.
• Process improvement and operational leadership: A track record of implementing initiatives adopted at the department or company level to improve performance standards, operational consistency, and team effectiveness.
• Strong communication and problem-solving skills: Excellent written and verbal communication, sound commercial judgment, and the ability to translate complex performance data into clear, actionable recommendations.
• Leadership mindset: A collaborative, accountable, and growth-oriented approach, with the ability to develop talent, influence teams, and balance strategic leadership with hands-on problem-solving.
• Remote collaboration experience: The ability to work effectively in a remote-first environment, maintain strong cross-functional relationships, and manage priorities across distributed teams.
• Work authorization: Candidates must already be legally authorized to work in Canada. Visa sponsorship is not available for this position.

Benefits

• Competitive starting salary: CAD $112,000-$130,000 annually, with a full compensation band of CAD $112,000-$151,000.
• Profit sharing: Eligibility for quarterly profit-sharing payments after one year of employment.
• Comprehensive benefits package: Health, dental, and paramedical coverage to support your overall well-being.
• Remote-first flexibility: Work remotely from Canada, with flexible working hours Monday through Friday, generally between 9 a.m. and 5 p.m. in your local time zone.
• Paid time off: Paid vacation and dedicated well-being time to support work-life balance.
• Professional development: Access to career development resources, internal career coaches, and opportunities to expand your leadership and strategic expertise.
• Leadership opportunities: Shape the growth of an expanding ecommerce performance marketing practice while working with ambitious consumer brands and experienced marketing professionals.
• Collaborative culture: Join a team that values curiosity, accountability, continuous improvement, thoughtful problem-solving, and high-quality work.
• Inclusive workplace: Work in an environment committed to diversity, equity, inclusion, and belonging, with accommodations available throughout the recruitment process.
• Structured onboarding: Benefit from a 30-, 60-, and 90-day onboarding plan designed to help you build relationships, understand internal processes, contribute to strategic initiatives, and demonstrate measurable impact.