Associate Director, Strategy

PHM; Philadelphia, Northern (Philadelphia County, KY); Hybrid; USD 81,000 - 117,000; Full time

Benefits offered by this job

Hybrid work model

Medical coverage

Dental coverage

Vision coverage

Disability insurance

401K

Parental and family care leave

Tuition reimbursement

Flexible time off

Job summary

PHM, the leading health media agency in the US, seeks an Associate Director of Strategy to lead media planning and cross-functional collaboration for key clients in a hybrid Philadelphia-area role. You’ll guide strategy, oversee multi-account planning, and mentor a growing team across Digital, Video, Print, OOH, DTC, HCP, and Payer initiatives.

You will partner with internal teams, shape client priorities, present performance updates, and drive growth while staying ahead of industry trends and

Qualifications

• 5+ years media planning experience.
• 2+ years management experience.
• 1+ year cross-channel media planning experience in 4 channels (Digital, Video, Print, OOH, DTC, HCP, Payer/Managed Market).
• 2+ years: HCP/Pharma media planning and media strategy experience.
• Familiarity with standard media research and planning tools (e.g., MediaOcean).

Responsibilities

• Drive the media planning process aligned with strategic objectives.
• Oversee media strategy development, including channel mix recommendations and budget allocation.
• Provide initial perspectives on media strategies and approaches.
• Manage multiple accounts and transition between them.
• Represent the interests of cross-functional teams in client and agency partner meetings.
• Push for continuous improvement of self, team, and client deliverables.
• Stay informed on industry trends, emerging media opportunities, and Publicis Groupe capabilities.
• Contribute to new business and organic growth efforts.
• Serve as primary contact for day-to-day client communications.
• Build strong relationships with clients, demonstrating understanding of their priorities.
• Provide strategic input to shape clients’ marketing priorities.
• Present media strategies and performance updates effectively.
• Advocate for client needs while ensuring agency best practices are upheld.
• Manage and mentor a team of direct and indirect reports.
• Oversee onboarding, training, and development processes.
• Provide ongoing coaching, performance management, and professional development.
• Manage and delegate team workload, ensuring quality outcomes and deliverables.
• Foster a collaborative and inclusive work environment.
• Participate in PHM’s hiring efforts by assessing and onboarding new talent.
• Work collaboratively with internal teams to drive integrated media strategy initiatives.
• Partner with internal cross-functional leaders to ensure strategic alignment of deliverables with client needs.
• Provide input on deliverable timelines in partnership with cross-functional teams.

Skills

Media planning

Management

Cross-channel planning

Pharma/HCP experience

Media research tools

Tools

MediaOcean

Job description

Company description

PHM is the leading health media agency in the US, built for the modern healthcare experience. Here, industry depth meets media scale, where data becomes direction, where creativity and storytelling bring truth to life, and where orchestration replaces fragmentation.

Dedicated to making brands discovered, PHM redefines what media can do through data, content, and creativity. Because in modern healthcare, the brands that are found are the ones that lead. And when brands lead, advantage follows. Go deeper. Be found.

Overview

The Associate Director, Strategy plays a key role in leading media strategy and planning for assigned clients. This individual provides day-to-day functional management of client needs while ensuring excellence in media strategy. Reporting to the Director, Strategy, the Associate Director leads cross-functional collaboration, oversees media planning initiatives, and ensures strategic media approaches align with business objectives.

This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.

Responsibilities

Strategic Media Planning & Execution

• Drive the media planning process, ensuring alignment with strategic objectives.
• Oversee media strategy development, including channel mix recommendations andbudget allocation.
• Provide initial perspectives on media strategies and approaches.
• Manage multiple accounts, transitioning seamlessly between them.
• Represent the interests of cross-functional teams in client and agency partner meetings.
• Push for continuous improvement of self, team, and client deliverables.
• Stay informed on industry trends, emerging media opportunities, and Publicis Groupe capabilities.
• Contribute to new business and organic growth efforts.

Client & Stakeholder Management

• Serve as a primary point of contact for day-to-day client communications.
• Build strong relationships with clients, demonstrating an understanding of their business priorities.
• Provide strategic input to help shape clients’ marketing priorities.
• Present media strategies and performance updates effectively, leveraging strong communication skills.
• Advocate for client needs while ensuring agency best practices are upheld.

Leadership & Talent Development

• Manage and mentor a team of direct and indirect reports.
• Oversee onboarding, training, and development processes.
• Provide ongoing coaching, performance management, and professional development.
• Manage and delegate team workload, ensuring quality outcomes and deliverables.
• Foster a collaborative and inclusive work environment.
• Participate in PHM’s hiring efforts by assessing and onboarding new talent.

Cross-Functional Collaboration

• Work collaboratively with internal teams to drive integrated media strategy initiatives.
• Partner with internal cross-functional leaders to ensure strategic alignment of deliverables with client needs.
• Provide input on deliverable timelines in partnership with cross-functional teams.

Qualifications

• 5+ years media planning experience.
• 2+ years management experience
• 1+year Cross-channel media planning experience in 4 channels (Digital, Video, Print, OOH, DTC, HCP, Payer/Managed Market
• 2+ years: HCP/Pharma media planning and media strategy experience
• Familiarity with standard media research and planning tools (e.g mediaocean)

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $81,225.00 - USD $116,655.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 11/15/2026.