Associate Director, Social

Mindgruve - Brazil; Covington (VA); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k) with matching

Flexible spending account

Job summary

Mindgruve, a global digital agency, seeks an Associate Director, Social to lead strategic social initiatives, manage client relationships, and guide a team of Social Media Managers and Strategists in delivering integrated campaigns across content planning, community management, influencer marketing, and reporting.

You will develop measurement plans, present strategies to clients, oversee annual/quarterly social plans, and stay ahead of trends including AI and VR/AR while collaborating across

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• 6–8 years of experience in social media strategy, preferably in an agency or known brand.
• 2–3 years of people management experience.
• Proven ability to create social strategies, manage campaigns, and report performance.
• Experience with social planning, listening, and reporting tools (Sprinklr, Meltwater, Brandwatch, Hootsuite, Helixa, Upfluence, Mavrck).
• Experience developing and executing influencer marketing programs.
• Strong client-facing presentation and relationship management experience.
• Deep understanding of major social platforms (TikTok, Instagram, YouTube, LinkedIn, Facebook, Reddit, X, Pinterest).
• Excellent written, verbal, and visual communication skills; able to write briefs and client narratives.
• Proven ability to translate performance data into strategic recommendations.

Responsibilities

• Develop and confidently present social strategies and integrated campaigns to clients, translating business goals into social initiatives.
• Lead annual and quarterly social planning aligned with client goals, product launches, and seasonal priorities.
• Act as day‑to‑day strategic lead for key client accounts, providing briefs, approvals, feedback, and oversight.
• Develop measurement plans with KPIs, benchmarks, and reporting frameworks.
• Monitor campaign performance and provide reporting, case studies, and insights.
• Stay current with social platform trends including AI, VR/AR and emerging formats; deliver agency POVs.
• Collaborate cross‑functionally to ensure cohesive social storytelling.
• Provide leadership and mentorship to a team of Social Media Managers, Strategists, and Content Creators.

Skills

Social strategy

Client relationships

People management

Campaign measurement

Presentation skills

Content planning

Influencer marketing

Education

Bachelor’s degree in Marketing or Communications

Tools

Sprinklr

Meltwater

Brandwatch

Hootsuite

Upfluence

Mavrck

Job description

We are a global digital agency comprised of strategists, creatives, media experts, data scientists, and engineers driven by one common purpose — accelerate business growth through marketing and digital transformation. Named a top 3% Google Premier Partner and recognized by Inc. 5000 and Adweek’s 75 Fastest Growing Companies, we’re constantly looking for “A” players to join our team.

The rapid growth is attributed to our strongest asset — our people. Our teams are highly collaborative and work closely with each client to set clear goals and objectives so that we can deliver exceptional results. Mindgruve is a place where every opinion is valued. Not only will you be empowered to contribute ideas, but you will also play a key role in the execution and driving success for brands across a variety of industries. Sound fun? Perfect — you’ll fit right in.

The Associate Director, Social is a senior social leader responsible for developing brands through social media by identifying target consumers, setting clear goals, building effective content strategies, and driving measurable engagement. This role bridges high‑level strategic thinking with hands‑on execution, owning key client relationships and guiding a team of Social Media Managers and Strategists to deliver exceptional results across content planning, community management, influencer marketing, and campaign reporting. The Associate Director, Social is a trusted client partner, a confident presenter, and a mentor who elevates the capabilities of everyone around them.

What You’ll Do Here

• Develop and confidently present social strategies and integrated campaigns to clients, translating business goals into clear social initiatives.
• Lead annual and quarterly social planning aligned with client goals, product launches, and seasonal priorities.
• Act as the day‑to‑day strategic lead for key client accounts, providing briefs, approvals, feedback, and oversight to maintain strong output and momentum.
• Develop measurement plans that prove out effectiveness against client goals, including KPIs, benchmarks, and reporting frameworks.
• Monitor campaign performance and work with Social Media Managers and Strategists to tell compelling stories with data; provide insightful reporting, campaign recaps, and case studies.
• Stay current with all social platform trends and evolutions including AI, VR/AR, and emerging formats. Deliver agency POVs internally and to clients.
• Bring new and innovative ideas to clients and agency partners, stretching the vision toward what could be.
• Collaborate with Social Media Managers and Strategists to ensure content calendars, campaigns, community management, and influencer initiatives are developed and measured effectively.
• Provide strategic leadership and mentorship to a team of Social Media Managers, Strategists, and Content Creators; oversee their performance and support their development.
• Identify moments to proactively support clients and prove the agency’s value through platform insights and creative ideas.
• Collaborate cross‑functionally with creative, media, and account teams to ensure cohesive social storytelling.

We Need a Person With

• Bachelor’s degree in Marketing, Communications, or a relevant field.
• 6–8 years of experience in social media strategy, with a strong preference for agency or well‑known brand experience.
• 2–3 years of people management experience required.
• Proven experience creating social strategies, managing campaigns across multiple platforms, and reporting on performance.
• Experience with social planning, listening, and reporting tools (e.g., Sprinklr, Meltwater, Brandwatch, Hootsuite, Helixa, Upfluence, Mavrck).
• Experience developing and executing influencer marketing programs.
• Strong track record of client‑facing presentations and relationship management including commanding a room, building rapport, and handling conflict with composure.
• Deep understanding of all major social platforms, current and emerging, including: TikTok, Instagram, YouTube, LinkedIn, Facebook, Reddit, X, and Pinterest.
• Excellent written, verbal, and visual communication skills; ability to write clear, insight‑led briefs, strategic frameworks, and client‑facing narratives.
• Proven ability to understand performance data and translate it into strategic recommendations.
• Advanced knowledge of Microsoft Office suite.
• Self‑motivated, resourceful, and entrepreneurial spirit.
• Detail‑oriented with strong attention to follow‑through and deadline management.
• Strong customer service skills
• Highly organized and detail oriented, with the ability to handle multiple simultaneously
• Excellent communication skills, including verbal and written
• Professional demeanor with the ability to interface with poise and confidence with leadership and clients
• Ability to ensure confidentiality with business matters and employee privacy
• Ability to work Eastern or Central Time Zone business hours

Compensation will be commensurate with experience. Additionally, for eligible full‑time employees, we offer a competitive benefits package including medical insurance, dental insurance, and vision insurance; a flexible spending account; voluntary life and accident plans; and a 401(k) retirement plan with matching. We have six office locations in the US: San Diego, California, Los Angeles, California, Covington, Kentucky, Denver, Colorado, Nashville, Tennessee and Charleston, South Carolina. We’re seeking local candidates (or those open to relocation) who are able to work collaboratively with us in one of our office’s; however, based on business needs and unique job functions, some roles may be eligible for remote work. (Bonus points if you’re bilingual in Spanish and/or Portuguese.)

Mindgruve is an equal opportunity employer and values diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.