Associate Director, Research Insights

Wpp; New York (NY); Hybrid; USD 75,000 - 180,000; Full time

Benefits offered by this job

Hybrid work model

Medical insurance

Retirement plan

Vision and dental insurance

Paid time off

Job summary

WPP in New York seeks a senior researcher/insights professional to guide research from brief to presentation and deliver actionable recommendations for planning and client teams.

You'll leverage syndicated resources, AI-enabled tools, and strong storytelling to influence strategy, while coordinating with cross-functional partners and managing multiple projects with tight timelines in a hybrid office setting.

Qualifications

• 6–8+ years of experience in media research, consumer insights, media planning, analytics or a related field.
• Broad understanding of the media and advertising ecosystem across traditional and digital channels.
• Experience with syndicated research, audience, consumer and/or competitive intelligence resources.
• Ability to independently manage research projects from initial brief through analysis and presentation.
• Strong analytical skills and ability to translate data into clear insights and recommendations.
• Strong written and verbal communication skills.
• Good project management and organizational skills, with the ability to manage multiple priorities.
• Proficiency with AI-enabled tools and LLMs, with the curiosity and judgment to apply emerging technologies to research, analysis and productivity.

Responsibilities

• Research & Insights: Manage research projects supporting planning, investment and client teams.
• Translate business questions into appropriate research approaches using available data, tools and resources.
• Analyze audience, consumer and marketplace information to develop actionable insights and recommendations.
• Develop presentations, POVs and research materials for internal and client-facing audiences.
• Contribute to larger WPP Media research and thought-leadership initiatives.
• Leverage AI and emerging technologies to enhance research and automate workflows.
• Stay informed on relevant consumer, media, advertising and research trends.
• Planning & Client Support: Partner with planning, investment and client teams on research requirements.
• Help teams identify and use the most appropriate research resources.
• Present findings clearly to internal teams and clients; manage multiple projects and timelines.
• Research Tools & Resources: Develop familiarity with WPP Media’s research tools and platforms.
• Support teams in accessing research resources and evaluate new data sources.
• Research Operations & Contract Support: Coordinate research/data contracts, subscriptions and renewals.
• Assist with vendor licensing and data-usage requirements; work with Procurement and Finance.
• Track usage and requirements across tools; provide coverage across research operations.
• Provide support across research operational responsibilities as required.

Skills

Media research

Insights analysis

Project management

AI tools

Communication

Data storytelling

Cross-functional collaboration

Tools

Excel

PowerPoint

Job description

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.

Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Skills and Experience

Responsibilities:

• Research & Insights
• Manage research projects supporting planning, investment and client teams.
• Translate business questions into appropriate research approaches using available data, tools and resources.
• Analyze audience, consumer, competitive and marketplace information to develop actionable insights and recommendations.
• Develop presentations, POVs and research materials for internal and client-facing audiences.
• Contribute to larger WPP Media research and thought-leadership initiatives.
• Leverage AI and emerging technologies to enhance research, deepen analysis and automate repeatable workflows where appropriate.
• Stay informed on relevant consumer, media, advertising and research trends.
• Planning & Client Support
• Partner with planning, investment and client teams on research and insight requirements, including more complex or bespoke requests.
• Help teams identify and use the most appropriate research resources for their needs.
• Present and communicate findings clearly to internal teams and, where appropriate, clients.
• Manage multiple projects and requests while maintaining quality and timelines.
• Research Tools & Resources
• Develop strong familiarity with WPP Media’s portfolio of syndicated research, competitive intelligence and planning tools.
• Support teams in accessing and effectively using available research resources.
• Help evaluate new tools, data sources and emerging technologies based on agency and client requirements.
• Work with research partners and vendors to resolve questions and support effective use of their platforms.
• Research Operations & Contract Support
• Support the Director with the coordination of Research and data contracts, subscriptions and renewals.
• Assist with vendor, licensing, access and data-usage requirements across WPP Media.
• Work with internal teams including Procurement and Finance as required to support Research operations.
• Help track usage and business requirements across Research tools and data resources.
• Provide coverage and support across Research operational responsibilities as required.

Skills and Experience

• 6–8+ years of experience in media research, consumer insights, media planning, analytics or a related field.
• Broad understanding of the media and advertising ecosystem across traditional and digital channels.
• Experience with syndicated research, audience, consumer and/or competitive intelligence resources.
• Ability to independently manage research projects from initial brief through analysis and presentation.
• Strong analytical skills and ability to translate data into clear insights and recommendations.
• Strong written and verbal communication skills.
• Good project management and organizational skills, with the ability to manage multiple priorities.
• Proficiency with AI-enabled tools and LLMs, with the curiosity and judgment to apply emerging technologies to research, analysis and productivity.
• Experience working with planning, investment, strategy or client teams preferred.
• Proficiency in Excel and PowerPoint and familiarity with major media and research platforms.

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we’re together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we’re together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, go to https://mybenefits.wpp.com/public/welcome for more details.

US Pay Range

$75,000 - $180,000 USD

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