Associate Director, Relevance Strategy

VaynerMedia LLC; New York (NY); Hybrid; USD 100,000 - 128,000; Full time

Benefits offered by this job

Employer-sponsored 401k

Medical, dental, and vision coverage

Unlimited PTO

Parental leave

Health and wellness benefits

Hybrid work schedule

Job summary

VaynerMedia, part of VaynerX, seeks a strategy-focused senior to lead data-driven brand insights for major clients. You’ll fuse consumer insights, trends, and cultural context to inform attention-driven recommendations in a hybrid New York environment.

Translate qualitative and quantitative research into actionable narratives, guide creative teams, and present strategies to stakeholders. Ideal candidates have 6–8 years at top agencies, strong cross-functional collaboration, and a proactive,

Qualifications

• 6-8 years experience building brands at a top agency.
• Experience grounding ideas in business strategy, consumer insights and digital behavior.
• Ability to review qualitative, quantitative and behavioral data to draw insights.
• Strong cross-functional collaboration and teamwork.
• Strategic thinking with integrated marketing planning.
• Understanding multi-channel brand and content marketing.
• Self-motivated with initiative to identify opportunities and act quickly.

Responsibilities

• Identify data-driven insights to deliver a compelling client story.
• Synthesize qualitative and quantitative data into actionable recommendations.
• Demonstrate analytical and strategic skills to solve client issues.
• Stay current with the competitive landscape in data and cultural analytics.
• Lead development of cultural anthropology products to enable rapid culture hacks.
• Evaluate creative concepts and provide feedback and recommendations.
• Facilitate brainstorms, workshops and ideation sessions.
• Direct strategic client presentations and communications to stakeholders.
• Brief creative teams for ideation and collaboration.

Skills

Brand strategy

Audience insights

Quantitative research

Qualitative research

Cross-functional collaboration

Strategic thinking

Job description

VaynerX

VaynerX is a family of companies building brands for the now. Founded by Chairman Gary Vaynerchuk in January 2017, the modern-day parent company is home to relevance-driving businesses including VaynerMedia, ChukMedia, Tamara Group, Gallery Media Group, Eva Nosidam Productions, Tingley Lane Trading, and VaynerSpeakers.

ABOUT VAYNERMEDIA

VaynerMedia is a global integrated creative and media agency, built for today's consumers. As the Modern Agency of Record, it understands the nuances of today's attention landscape, empowering brands to win attention, drive relevance, and deliver business results. Founded in 2009, by Gary Vaynerchuk, the independently owned agency operates in 15 offices worldwide, including Amsterdam, Bangkok, Chicago, New Delhi, Kuala Lumpur, London, Los Angeles, Mexico City, Miami, New York, Tokyo, Toronto, Singapore, and Sydney. VaynerMedia is part of the VaynerX family of companies.

Overall Purpose

Strategy at VaynerMedia provides a crucial perspective on the business dynamics. We are a human centric, culture obsessed discipline where we dive deep into audience insights, media trends, cultural shifts, and tech innovations that inform our strategic recommendations. Our team is collectively redefining and modernizing the way our clients harness consumer and cultural intelligence, develop brand strategy and plan for attention.

KEY AREAS OF RESPONSIBILITY

• Identify data-driven insights in a logical flow in order to deliver a compelling and enlightening story to client.
• Bring the consumer’s world to life through the use of qualitative and cultural mining, plus insightful synthesis of quantitative research.
• Demonstrate analytical and strategic skills to help solve client’s business problems.
• Stay abreast of the competitive landscape as it pertains to data, human centered research, and scalable qualitative insights delivering meaningful results for our clients.
• Define/identify new methodologies for cultural analysis and development of cultural anthropology products that unlock VaynerMedia’s ability to ‘culture hack’ at speed and transform our clients’ businesses.

• Evaluate creative concepts and communication opportunities and provide sound feedback and/or recommendations, as appropriate.
• Facilitating brainstorms, workshops and ideation sessions that drive greater creativity and innovation.
• Direct the strategic development of client presentations and other important communication; delivering clear, compelling and persuasive communications to all stakeholders.

• Brief creative teams for ideation and help facilitate brainstorms and workshops.

EXPERIENCE/KNOWLEDGE REQUIRED

• 6-8 years experience with strategically building brands at a top agency, working for Fortune 500 clients - must have experience understanding the intersection of business strategy, consumer insights and digital behavior in grounding big, purposeful ideas.
• Ability to use the proper tools necessary to review qualitative, quantitative research, and behavioral data to draw and interpret insights.
• Collaborate with the people of an organization, fostering strong cross-functional teamwork and positive results.
• Strategic thinking ability with balanced analytical and creative approach to integrated marketing planning.
• Understanding of multiple channels for communications and connections, and their role in brand and content marketing.
• Self-motivated and demonstrates initiative in identifying opportunities, discerning a clear path forward and acting upon them swiftly.

This position is currently designated as hybrid and is subject to the Company's workplace attendance and in-office work requirements, as in effect from time to time. The Company reserves the right to modify these requirements at any time.

All information submitted with this application and disclosed in the interview and screening processes must be truthful. The Company reserves the right in its sole discretion, to disqualify a candidate from consideration, withdraw a conditional offer of employment, or terminate employment, if it discovers a candidate provided false, misleading, or materially incomplete information during the application process.

VaynerX is committed to fostering an inclusive workplace where everyone has the opportunity to succeed. We provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity or expression, national origin, ancestry, age, disability, genetic information, marital status, military status, veteran status, citizenship or immigration status (as permitted by applicable law), or any other characteristic protected by applicable federal, state, or local law.

• Exact compensation may vary based on skills, experience, and location.
• Employer-sponsored 401k with match
• Medical, Dental, and vision coverage
• Unlimited PTO
• Caregiver (Parental) Leave
• Health and Wellness benefits

Base Salary

$100,000 — $127,500 USD