Associate Director, Programmatic

Brainlabs; New York (NY); On-site; USD 110,000 - 150,000; Full time

Job summary

Brainlabs is seeking an Associate Director, Programmatic in New York to lead and optimize programmatic delivery for clients. The role involves tracking campaign performance, managing delivery teams, and ensuring quality assurance metrics are met.

Ideal candidates will have over 4 years of experience, strong programmatic knowledge, and excellent communication skills. A passion for mentoring and continuous learning is essential. The position offers full-time employment with a focus on evolving best practices.

Qualifications

• 4+ years of experience in programmatic delivery.
• Demonstrable success in optimising programmatic campaigns.
• Strong understanding of how channels work together.

Responsibilities

• Deliver successful campaigns that outperform KPIs.
• Track and optimise campaigns effectively.
• Contribute to developing programmatic best-practice roadmap.
• Lead and mentor others across the practice.

Skills

Programmatic delivery knowledge

Optimising programmatic campaigns

Communication skills

Data analysis and reporting skills

Attention to detail

Job description

So you’re interested in becoming an Associate Director, Programmatic? Let's dive into what that means:

Role type: Full-time

Team: Programmatic Practice

Reporting to: Director, Programmatic

Compensation: We hire candidates across our US office locations and at varying levels of experience. Our posted salary ranges reflect differences in both location and experience, with final compensation determined once a candidate’s background and location are confirmed.

Work Authorization: Candidates must be legally authorized to work in the United States. We are unable to provide visa sponsorship or continuation for this position.

As a Programmatic practitioner you’ll help to shape and then oversee delivery of work for clients. You will help to define the objectives of the work, and measure the success/impact, in line with overall campaign objectives and wider client‑centric KPIs, actively managing the workload of the delivery team to enable this. You will also generate and promote innovative new concepts to clients applying our test and learn approach and share successes across the practice.

In this role you will:

• Use your practice knowledge you will work to deliver highly successful campaigns that outperform KPIs, to budget and on‑time.
• You’ll effectively track and optimise campaigns.
• You’ll develop and implement, as well as follow guidelines and processes.
• You’ll actively contribute to developing the programmatic best‑practice roadmap so that our offering is continually developing.
• You will act as a point of escalation for client teams, working to ensure that work is delivered to standard and on time.
• You’ll lead and mentor others across the practice helping to grow capability and knowledge.

We’re looking for someone who:

• Strong programmatic delivery knowledge and 4+ years of experience.
• Demonstrable success in optimising programmatic campaigns and work through automation, processes and technology adoption/development.
• A good understanding about how other channels work and optimise together.
• A confident, dynamic, engaging and authentic communicator who cares about the quality of work and continuous learning.
• Passionate about growing the knowledge of those around you.
• Excellent presentation skills and strong data analysis and reporting skills.
• Strong attention to detail, methodical and process orientated.

And this is what success looks like in the role:

• You will live our culture code every day!
• Effective campaign creation and delivery metrics.
• Internal targets/metrics on technology adoption and process optimisation met.
• You will hit our quality assurance metrics on all campaigns you lead.
• Client satisfaction targets being met (internal & external).
• Learning certifications created and met across the practice.
• Actively managing workload of your delivery teams to maximise output.