Associate Director, Product Marketing - Multi Asset

S&P Global, Inc.; New York (NY); On-site; USD 154,000 - 162,000; Full time

Benefits offered by this job

Health & Wellness

Flexible Downtime

Continuous Learning

Invest in Your Future

Family Friendly Perks

Beyond the Basics

Job summary

S&P Dow Jones Indices is seeking a senior product marketing leader to drive content and go-to-market strategies across multi-asset offerings for institutions such as insurance and banks. You will craft narratives, develop education materials, and collaborate with product management, sales, and marketing to drive revenue and market share.

The role emphasizes analytics, cross-functional teamwork, and global reach within a leading financial services organization.

Qualifications

• 7+ years of professional experience in product marketing within financial services, focusing on multi-asset strategies
• Proven expertise in content marketing and content creation with campaigns and materials
• In-depth understanding of multi-asset investment strategies and product development lifecycle
• Proven track record of developing successful product marketing strategies and campaigns
• Excellent interpersonal, written, and verbal communication skills
• Strong project management skills with ability to manage multiple initiatives and deadlines

Responsibilities

• Lead product marketing initiatives and content creation connecting marketing activities to commercial outcomes
• Design and implement a comprehensive content strategy with blog posts, whitepapers, brochures, videos, webinars, and educational materials
• Develop positioning and messaging for multi-asset index solutions and tailor narratives for insurance audiences
• Lead go-to-market strategies for new launches and enhancements across cross-functional teams
• Conduct market research and competitive analysis to inform product marketing decisions
• Engage with partners and clients globally using account-based marketing approaches
• Establish KPIs and provide regular reporting to stakeholders for strategy adjustments

Skills

Content marketing

Multi-asset strategies

Financial services knowledge

Communication

Project management

Education

Bachelor’s degree (Marketing, Communications, Business, or related field)

Job description

About the Role:

Grade Level (for internal use): 12 As an integral member of S&P Dow Jones Indices’ (S&P DJI) multi-asset marketing team, this position is responsible for leading product marketing initiatives that drive awareness, adoption, and engagement of S&P DJI’s multi-asset offerings. This role will focus on crafting compelling product narratives and content strategies that resonate with target audiences in the evolving insurance, bank and asset management landscape. As part of the broader commercial organization, Marketing is responsible for connecting product marketing activities (product launches, content creation, go-to-market strategies, and client education) to specific commercial outcomes. This role is essential in positioning S&P DJI as a leader in the insurance and structured product space, leveraging essential data, research, and insights. The individual will collaborate closely with product management, sales, and other marketing teams to ensure alignment and execution of product marketing strategies that drive revenue and market share.

Responsibilities:

As part of the global Marketing team, you will be responsible for leading product marketing initiatives and content creation efforts that connect Marketing activities to specific commercial outcomes, focusing on:Content Strategy and Development:Design and implement a comprehensive content marketing strategy that showcases S&P DJI’s multi-asset solutions. Create high-quality content, including blog posts, whitepapers, brochures, video scripts, webinars and educational materials that effectively communicate index features, benefits and market insights.Product Positioning and Messaging:Develop and refine the positioning and messaging for S&P DJI’s multi-asset index solutions. Craft compelling narratives that highlight the unique value propositions and benefits to various audiences, specifically insurance.Go‑to‑Market Strategy:Lead the development and execution of go‑to‑market strategies for new product launches and enhancements. Collaborate with cross‑functional teams to ensure successful rollout and market penetration of multi‑asset benchmark offerings and downstream products built on S&P DJI indices.Market Research and Competitive Analysis:Conduct market research to identify trends, customer needs, and competitive landscape. Utilize insights to inform product development and marketing strategies, ensuring S&P DJI’s offerings remain relevant and competitive.Account‑Based Marketing:Engage with key partners and clients in globally to promote awareness and adoption of S&P DJI’s multi‑asset solutions. Develop tailored marketing strategies to nurture relationships and drive downstream product usage.Performance Metrics and Reporting:Establish KPIs and metrics to measure the success of content marketing and product marketing initiatives. Provide regular reporting and analysis to internal stakeholders to inform decision‑making and strategy adjustments.

Compensation/Benefits Information (US Applicants Only):

S&P Global states that the anticipated base salary range for this position is $153,790 - $161,845 Final base salary for this role will be based on the individual’s geographic location, as well as experience level, skill set, training, licenses, and certifications. In addition to base compensation, this role is eligible for an annual incentive plan. This role is eligible to receive additional S&P Global benefits.

Qualifications:

• 7+ years of professional experience in product marketing within financial services, with a strong focus on multi-asset strategies, Insurance, Investment Banks preferred.
• Proven expertise in content marketing and content creation, with a portfolio of successful campaigns and materials that demonstrate effective messaging and audience engagement.
• In-depth understanding of multi-asset investment strategies, and the product development lifecycle.
• Proven track record of developing successful product marketing strategies and campaigns that drive measurable results.
• Exceptional interpersonal, written, and verbal communication skills, with the ability to convey complex concepts clearly and persuasively.
• Strong project management skills with the ability to manage multiple initiatives simultaneously and meet deadlines.

Preferred Qualifications:

• Bachelor’s degree (Marketing, Communications, Business, or related field preferred).
• Experience with product launches, go‑to‑market strategies, and account‑based marketing in the multi‑asset space.
• Familiarity with digital marketing channels and tactics, including social media, content marketing, and email campaigns.
• Analytical mindset with experience in market research and competitive analysis to inform product positioning.
• Ability to work collaboratively with cross‑functional teams, including product management, sales, and external partners.

About S&P Global Dow Jones Indices

At S&P Dow Jones Indices, we provide iconic and innovative index solutions backed by unparalleled expertise across the asset‑class spectrum. By bringing transparency to the global capital markets, we empower investors everywhere to make decisions with conviction. We’re the largest global resource for index-based concepts, data and research, and home to iconic financial market indicators, such as the S&P 500® and the Dow Jones Industrial Average®. More assets are invested in products based upon our indices than any other index provider in the world. With over USD 7.4 trillion in passively managed assets linked to our indices and over USD 11.3 trillion benchmarked to our indices, our solutions are widely considered indispensable in tracking market performance, evaluating portfolios and developing investment strategies. S&P Dow Jones Indices is a division of S&P Global (NYSE: SPGI). S&P Global is the world’s foremost provider of credit ratings, benchmarks, analytics and workflow solutions in the global capital, commodity and automotive markets. With every one of our offerings, we help many of the world’s leading organizations navigate the economic landscape so they can plan for tomorrow, today. For more information, visit www.spglobal.com/spdji.

What’s In It For You?

Our Mission: Advancing Essential Intelligence. Our People: We're more than 35,000 strong worldwide—so we're able to understand nuances while having a broad perspective. Our team is driven by curiosity and a shared belief that Essential Intelligence can help build a more prosperous future for us all.From finding new ways to measure sustainability to analyzing energy transition across the supply chain to building workflow solutions that make it easy to tap into insight and apply it. We are changing the way people see things and empowering them to make an impact on the world we live in. We’re committed to a more equitable future and to helping our customers find new, sustainable ways of doing business. Join us and help create the critical insights that truly make a difference.

Our Values

Integrity, Discovery, Partnership Throughout our history, the world’s leading organizations have relied on us for the Essential Intelligence they need to make confident decisions about the road ahead. We start with a foundation of integrity in all we do, bring a spirit of discovery to our work, and collaborate in close partnership with each other and our customers to achieve shared goals.

Benefits:

• Health & Wellness: Health care coverage designed for the mind and body.
• Flexible Downtime: Generous time off helps keep you energized for your time on.
• Continuous Learning: Access a wealth of resources to grow your career and learn valuable new skills.
• Invest in Your Future: Secure your financial future through competitive pay, retirement planning, a continuing education program with a company-matched student loan contribution, and financial wellness programs.
• Family Friendly Perks: It’s not just about you. S&P Global has perks for your partners and little ones, too, with some best-in class benefits for families.
• Beyond the Basics: From retail discounts to referral incentive awards—small perks can make a big difference.

For more information on benefits by country visit: https://spgbenefits.com/benefit-summaries

Global Hiring and Opportunity at S&P Global:

At S&P Global, we are committed to fostering a connected and engaged workplace where all individuals have access to opportunities based on their skills, experience, and contributions. Our hiring practices emphasize fairness, transparency, and merit, ensuring that we attract and retain top talent. By valuing different perspectives and promoting a culture of respect and collaboration, we drive innovation and power global markets.

Equal Opportunity Employer

S&P Global is an equal opportunity employer and all qualified candidates will receive consideration for employment without regard to race/ethnicity, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, marital status, military veteran status, unemployment status, or any other status protected by law. Only electronic job submissions will be considered for employment. If you need an accommodation during the application process due to a disability, please send an email to:[e-mail] your request will be forwarded to the appropriate person. US Candidates Only: The EEO is the Law Poster http://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdfdescribes discrimination protections under federal law.

Pay Transparency Nondiscrimination Provision

- https://www.dol.gov/sites/dolgov/files/ofccp/pdf/pay-transp_English_formattedESQA508c.pdf

20 - Professional (EEO-2 Job Categories-United States of America), MRKTNG202.2 - Middle Professional Tier II (EEO Job Group), SWP Priority – Ratings - (Strategic Workforce Planning) S&P Global enables businesses, governments, and individuals with trusted data, expertise and technology to make decisions with conviction. We are Advancing Essential Intelligence through world-leading benchmarks, data, and insights that customers need in order to plan confidently, act decisively, and thrive in a rapidly changing global landscape. From helping our customers assess new investments across the capital and commodities markets to navigating the energy expansion, acceleration of artificial intelligence, and evolution of public and private markets, we enable the world’s leading organizations to unlock opportunities, solve challenges, and plan for tomorrow – today.