Associate Director, Planning

Mindshare; New York (NY); Hybrid; USD 75,000 - 180,000; Full time

Benefits offered by this job

Competitive salary range

Job summary

Mindshare, a leading WPP Media brand in New York, seeks an Associate Director of Planning to supervise implementation, coordinate with global teams, and ensure strong client communication. You will guide the client implementation team, manage staffing and workloads, and bring strategic rigor to integrate creative and media work.

You will lead in 360 media planning, develop objectives, and present plans to senior clients, while mentoring Supervisors, Managers and Associates on the team.

Qualifications

• Bachelor's degree in advertising, marketing, business administration, and communications; OR equivalent professional work experience.
• 5-8 years of account planning or related media/communications planning experience, with a focus on team leadership and management.
• Experience and comfort facilitating ideation sessions.
• Excellent strategic thinking.
• Good client relationship skills, including experience interacting and presenting to senior-level clients.
• Experience working in and across multiple communications disciplines, including digital.
• Fully conversant with all major desktop research tools and qualitative research techniques.
• Excellent quantitative skills, including analytical abilities and math proficiency.
• Ability to work within and effectively manage a team, prioritizing and organizing multiple assignments for both self and team direct reports.
• Demonstrate genuine curiosity and interest in our clients and their business.

Responsibilities

• Maintain day-to-day client contact and agency contact regarding their area of responsibility.
• Oversees the development of objectives and strategies, as well as the development of plans and presentations.
• Supervises the group in the interpretation of competitive and other research data.
• Trains and evaluates Supervisors, Managers and Associates on the team.
• Act as the liaison between internal teams as well as various partner vendors to ensure media performance.
• Maintain a deep understanding of business, target audiences and wider communications environment.
• Listen, identify, and articulate compelling drivers, barriers and channel relationship insights.
• Understand, embrace, and integrate client and creative agency research into plans.
• Package strategic frameworks, contextual frameworks and engagement ideas for clarity and client presentation.
• Assist in crafting compelling selling strategies.

Skills

Strategic thinking

Client relationship management

Team leadership

Senior-level presentation

Digital media planning

Cross-functional collaboration

Mentoring/coaching

Stakeholder communication

Analytical skills

Campaign analytics

Education

Bachelor's degree in advertising, marketing, business administration, and communications

Tools

Desktop research tools

Qualitative research techniques

Job description

About WPP Media

WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by ourpioneeringagentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth.

About Mindshare: A Leading WPP Media Brand

This role is within Mindshare, a leading brand within WPP Media, where you will be instrumental in driving Good Growth for clients and all stakeholders through intentional media strategies.

As an Associate Director of Planning, your primary objective is to supervise all implementation needs and communication with the client(s) and agency client/planning/other teams. You will liaise and coordinate with global marketing teams as understanding international marketing will be essential to your duties. In addition, you will oversee the client implementation team to ensure productivity, including managing staffing and workload issues at the client team level. You will provide strategic rigor to implement ideas and ensure integration of the work between creative and media. You will also be well versed in 360 media planning to effectively convey and manage the media deliverable within the agencies

Skills and Experience

• Maintain day-to-day client contact and agency contact regarding their area of responsibility.


• Oversees the development of objectives and strategies, as well as the development of plans and presentations.


• Supervises the group in the interpretation of competitive and other research data.


• Trains and evaluates Supervisors, Managers and Associates on the team.


• Act as the liaison between internal teams as well as various partner vendors to ensure media performance.


• Maintain a deep understanding of business, target audiences and wider communications environment.


• Listen, identify, and articulate compelling drivers, barriers and channel relationship insights.


• Understand, embrace, and integrate client and creative agency research into plans.


• Package strategic frameworks, contextual frameworks and engagement ideas for clarity and client presentation.


• Assist in crafting compelling selling strategies.


• Bachelor's degree in advertising, marketing, business administration, and communications; OR equivalent professional work experience.


• 5-8 years of account planning or related media/communications planning experience, with a focus on team leadership and management.


• Experience and comfort facilitating ideation sessions.


• Excellent strategic thinking.


• Good client relationship skills, including experience interacting and presenting to senior-level clients.


• Experience working in and across multiple communications disciplines, including digital.


• Fully conversant with all major desktop research tools and qualitative research techniques.


• Excellent quantitative skills, including analytical abilities and math proficiency.


• Ability to work within and effectively manage a team, prioritizing and organizing multiple assignments for both self and team direct reports, where applicable.


• Demonstrate genuine curiosity and interest in our clients and their business.

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment toBe Extraordinary, investing in our employees to inspire transformational creativity. We alsoLead Optimistically,firmly believingin andChampioning Growth and Developmentfor every individual. This commitment allows WPP Media employees toleveragethe extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at thecutting edgeof marketing and advertising.

WeCreate an Open environmentbuilt on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office eventsshowcasingteam wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens whenwe'retogether, fostering creativity, collaboration, and connection in this open and supportive environment.That'swhywe'veadopted a hybrid approach, with teams in the office around four days a week. If yourequireaccommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country.

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

Appendix - Brand Talking Points

Mindshare:

Mindshare, part of WPP, delivers Good Growth for its clients. As \"Growth Architects,\" we drive growth that benefits all stakeholders - better for people, planet, and business - by using media with intention. This approach creates more meaningful connections with consumers, increases consumer trust in the brand, and delivers better outcomes for all stakeholders.

The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, go to https://mybenefits.wpp.com/public/welcome for more details.

US Pay Range: $75,000 — $180,000 USD

Please read our Privacy Notice for more information on how we process the information you provide.