Associate Director, Planning

WPP; Los Angeles (CA); Hybrid; USD 110,000 - 180,000; Full time

Benefits offered by this job

Medical insurance

Retirement plans

Vision insurance

Dental insurance

Paid time off

Employee discounts

Mental health days

Job summary

WPP Media seeks an Associate Director of Planning in Los Angeles to supervise client implementations and coordinate with agency teams worldwide. You will lead and develop the client implementation team, aligning strategy with media plans and creative work across geographies.

You will apply 360 media planning, drive staffing decisions, and provide strategic rigor to deliver integrated campaigns while managing client relationships at senior levels.

Qualifications

• Bachelor’s degree in advertising, marketing, business administration, and communications; or equivalent professional work experience.
• 5-8 years of account planning or related media/communications planning experience, with a focus on team leadership and management.
• Excellent strategic thinking and client-facing skills.

Responsibilities

• Maintain day-to-day client contact and agency contact regarding their area of responsibility.
• Oversees the development of objectives and strategies, as well as the development of plans and presentations.
• Supervises the group in the interpretation of competitive and other research data.
• Trains and evaluates Supervisors, Managers and Associates on the team.
• Act as the liaison between internal teams as well as various partner vendors to ensure media performance.
• Maintain a deep understanding of business, target audiences and wider communications environment.
• Listen, identify, and articulate compelling drivers, barriers and channel relationship insights.
• Understand, embrace, and integrate client and creative agency research into plans.
• Package strategic frameworks, contextual frameworks and engagement ideas for clarity and client presentation.
• Assist in crafting compelling selling strategies.

Skills

Account planning

Leadership

Client relationships

Strategic thinking

Digital media

Cross-functional

Research analysis

Education

Bachelor's degree in advertising, marketing, business administration, and communications

Tools

Desktop research tools

Qualitative research techniques

Job description

About WPP Media

WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by ourpioneeringagentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It's what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media's shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Role Summary and Impact:

As an Associate Director of Planning, your primary objective is to supervise all implementation needs and communication with the client(s) and agency client/planning/other teams. You will liaise and coordinate with global marketing teams as understanding international marketing will be essential to your duties. In addition, you will oversee the client implementation team to ensure productivity, including managing staffing and workload issues at the client team level. You will provide strategic rigor to implement ideas and ensure integration of the work between creative and media. You will also be well versed in 360 media planning to effectively convey and manage the media deliverable within the agencies.

Skills and Experience:

• Maintain day-to-day client contact and agency contact regarding their area of responsibility.
• Oversees the development of objectives and strategies, as well as the development of plans and presentations.
• Supervises the group in the interpretation of competitive and other research data.
• Trains and evaluates Supervisors, Managers and Associates on the team.
• Act as the liaison between internal teams as well as various partner vendors to ensure media performance.
• Maintain a deep understanding of business, target audiences and wider communications environment.
• Listen, identify, and articulate compelling drivers, barriers and channel relationship insights.
• Understand, embrace, and integrate client and creative agency research into plans.
• Package strategic frameworks, contextual frameworks and engagement ideas for clarity and client presentation.
• Assist in crafting compelling selling strategies.
• Bachelor's degree in advertising, marketing, business administration, and communications; OR equivalent professional work experience.
• 5-8 years of account planning or related media/communications planning experience, with a focus on team leadership and management.
• Experience and comfort facilitating ideation sessions.
• Excellent strategic thinking.
• Good client relationship skills, including experience interacting and presenting to senior-level clients.
• Experience working in and across multiple communications disciplines, including digital.
• Fully conversant with all major desktop research tools and qualitative research techniques.
• Excellent quantitative skills, including analytical abilities and math proficiency.
• Ability to work within and effectively manage a team, prioritizing and organizing multiple assignments for both self and team direct reports, where applicable.
• Demonstrate genuine curiosity and interest in our clients and their business.

Life at WPP Media & Benefits:

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

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