Associate Director, Payer Marketing

Merck; Austin (TX); Hybrid; USD 142,000 - 224,000; Full time

Benefits offered by this job

Annual bonus

Long-term incentive

Comprehensive benefits

Job summary

Merck is seeking an Associate Director of US Pharma Payer Marketing – Immunology to shape market access strategies and payer engagement for immunology launch products. You will work with Brand Marketing, IAM, Medical Affairs and Policy to translate insights into payer execution plans.

You will lead segmentation, KPI tracking, and value evidence development while ensuring payer and provider experiences align with product launches. Strong collaboration and strategic leadership are essential.

Qualifications

• Minimum of 5 years in account management, market access, marketing, sales leadership, or consulting in healthcare.
• Understanding of healthcare ecosystem mechanics and payer influences.
• Experience translating strategy into execution and guiding customer-facing teams.

Responsibilities

• Develop customer segment strategies and promotional initiatives for US payer segments (health plan, PBM, Medicaid, federal, pharmacy, IDN/Health Systems).
• Lead coordination with Integrated Account Management and key account teams.
• Collaborate with promotions managers to develop resources and communications.
• Partner with Learning & Development for training plans for customer-facing teams.
• Lead payer segmentation, targeting, and KPI implementation.

Skills

Account Management

Adaptability

Agile Principles

Brand Marketing

Business Relationship Building

Contracting Strategies

Contract Negotiations

Creativity

Customer Insights

Financial Analysis

Market Access

Marketing

Marketing Management

Market Research

Market Trends

Payer Marketing

Pricing Strategies

Product Management

Project Execution Plan

Promotions Management

Sales Support

Stakeholder Influence

Strategic Planning

Strategic Thinking

Strategy Execution

Education

BA/BS Degree

PharmD

MPH

MBA or other advanced degree

Job description

Job Description

Associate Director, US Pharma Payer Marketing - Immunology

Our company is dedicated to delivering innovations that extend and improve the lives of patients worldwide. Our team of dauntless, forward-thinking individuals achieves this through an unwavering commitment to supporting accessibility to medicine, providing new therapeutic options, and collaborating with governments and payers to ensure that people who need medicines have access to them. At our company, our focus is on innovation and launch execution excellence; we translate breakthrough science into innovative medicines that help people around the globe.

It is an exciting time to join our company's Immunology team as we aspire to become the trusted leader in delivering novel solutions to transform the standard of care for Immune-Mediated Diseases. The Immunology portfolio is a top corporate priority for our company and will be a key growth driver for the US Market and our company.

We are currently recruiting for an Associate Director, US Pharma Payer Marketing - Immunology. This new position will be responsible for the development of US market access and payer engagement strategies and tactics for our company’s Immunology launch products. This role will require robust engagement with key stakeholders including Brand Marketing, Integrated Account Management (IAM), Medical Affairs and Policy to incorporate market/customer insights in the development of payer customer execution strategies.

Primary Responsibilities Include

• Develop customer segment strategies and promotional initiatives for US payer customer segments (health plan, PBM, Medicaid, federal, pharmacy, IDN/Health Systems) to achieve market access goals
• Lead coordination and engagement efforts with members of the Integrated Account Management organization, including point team and customer-facing account executives and account directors
• Partner with the assigned promotions manager(s) to develop resources and communications
• Partner with Learning & Development in the planning and development of training plans and resources for customer-facing teams
• Lead payer segmentation and targeting activities, execution planning, and KPI implementation / monitoring
• Active participation in the development of value evidence strategies
• Ensure optimized channel strategy and appropriate integration with brand strategies
• Serve as an integral member of the cross functional teams preparing for successful launches with optimal payer and provider experiences

Education

Required: BA/BS Degree

Preferred: Pharm D, MPH, MBA or other advanced degree

Required Experience and Skills

• Minimum of (5) years’ experience in account management, market access, marketing, sales leadership, or consulting in the healthcare industry
• Demonstrated understanding of the mechanics and economics of the healthcare ecosystem, including influences across various payer segments
• Demonstrated understanding of US healthcare trends and policy issues and their potential impact upon our company's business opportunities
• Demonstrated ability to translate strategy into execution and provide clear guidance to the customer-facing teams
• Ability to learn quickly and to assess a variety of scenarios, strategically and operationally
• Strong collaboration, project management and organizational skills; ability to prioritize activities and manage deliverables across a portfolio within deadlines
• Demonstrated success in establishing, developing and maintaining business relationships
• Ability to translate market trends and customer needs into customer resources or tactics
• Excellent leadership and communication skills

Preferred Experience and Skills

• Account Management experience
• Contracting strategy development and/or contract negotiation experience
• Product launch or launch planning experience
• Knowledge of health economics and outcomes research (HEOR)
• Marketing and promotions development expertise

Location: Upper Gwynedd PA, with Hybrid work model (3 days per week onsite) Remote will be considered with expectations of travel (up to 25%)

Required Skills

Account Management, Adaptability, Agile Principles, Brand Marketing, Business Relationship Building, Contracting Strategies, Contract Negotiations, Creativity, Customer Insights, Financial Analysis, Market Access, Marketing, Marketing Management, Market Research, Market Trends, Payer Marketing, Pricing Strategies, Product Management, Project Execution Plan, Promotions Management, Sales Support, Stakeholder Influence, Strategic Planning, Strategic Thinking, Strategy Execution

Preferred Skills

US and Puerto Rico Residents Only:

Our company is committed to inclusion, ensuring that candidates can engage in a hiring process that exhibits their true capabilities. Please click here (https://survey.sogosurvey.com/r/aCdfqL) if you need an accommodation during the application or hiring process.

As an Equal Employment Opportunity Employer, we provide equal opportunities to all employees and applicants for employment and prohibit discrimination on the basis of race, color, age, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or other applicable legally protected characteristics. As a federal contractor, we comply with all affirmative action requirements for protected veterans and individuals with disabilities. For more information about personal rights under the U.S. Equal Opportunity Employment laws, visit:

EEOC Know Your Rights (https://www.eeoc.gov/sites/default/files/2022-10/22-088_EEOC_KnowYourRights_10_20.pdf)

EEOC GINA Supplement

We are proud to be a company that embraces the value of bringing together, talented, and committed people with diverse experiences, perspectives, skills and backgrounds. The fastest way to breakthrough innovation is when people with diverse ideas, broad experiences, backgrounds, and skills come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another’s thinking and approach problems collectively.

Learn more about your rights, including under California, Colorado and other US State Acts (https://www.msdprivacy.com/us/en/CCPA-notice/)

The salary range for this role is

$142,400.00 - $224,100.00

This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. An employee’s position within the salary range will be based on several factors including, but not limited to relevant education, qualifications, certifications, experience, skills, geographic location, government requirements, and business or organizational needs.

The successful candidate will be eligible for annual bonus and long-term incentive, if applicable.

We offer a comprehensive package of benefits. Available benefits include medical, dental, vision healthcare and other insurance benefits (for employee and family), retirement benefits, including 401(k), paid holidays, vacation, and compassionate and sick days. More information about benefits is available at https://jobs.merck.com/us/en/compensation-and-benefits .

San Francisco Residents Only:

We will consider qualified applicants with arrest and conviction records for employment in compliance with the San Francisco Fair Chance Ordinance

Los Angeles Residents Only:

We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance

Employee Status:

Regular

Relocation:

No relocation

VISA Sponsorship:

No

Travel Requirements:

25%

Flexible Work Arrangements:

Remote

Shift:

Not Indicated

Valid Driving License:

No

Hazardous Material(s):

N/A