Associate Director, Paid Social

monks; New Jersey; Hybrid; USD 140,000 - 190,000; Full time

Benefits offered by this job

Health insurance

Paid parental leave

401k with company contribution

Generous PTO & holidays

Career growth opportunities

Job summary

Monks is seeking an Associate Director, Paid Social to lead performance for top advertisers across Meta, LinkedIn, TikTok, Pinterest, and additional platforms. You will guide strategy, forecast, and plan for a diverse client roster with ad spend ranging from substantial to seven figures monthly.

You will mentor a small team of Account Managers, drive multi-channel strategies, and focus on client ROI, renewal growth, and strong executive engagement.

Qualifications

• 5+ years of paid social client management experience.
• 1+ year in a supervisory role overseeing other digital marketing professionals.
• Meta/LinkedIn experience is a must; Pinterest/Snapchat/TikTok is a plus.
• Strong ability to analyze data in GA, Meta Business Manager, and spreadsheets.
• Excellent communication skills with C-Suite audiences.

Responsibilities

• Serve as paid social lead for top clients; direct strategy and optimize platforms.
• Guide overall account strategy, forecasting, and planning for a roster of clients with high ad spend.
• Drive creative strategy and coordinate with teams to tailor messaging based on performance.
• Generate revenue growth from client renewals and renewals-driven opportunities.
• Participate in onboarding, QBRs, renewal calls, and key client communications.
• Act as senior sponsor contact for multiple client accounts and build executive relationships.

Skills

Paid social strategy

Leadership

Communication

Data analysis

Cross-functional collaboration

Education

Bachelor’s degree or equivalent

Tools

Meta Business Manager

Google Analytics

Excel

Google Sheets

LinkedIn Ads

Job description

About the Role

As an Associate Director, Paid Social, you will be driving performance, guiding account teams and orchestrating growth for top advertisers across top paid social platforms.

We are looking for someone with a passion for paid social advertising, well versed in other digital acquisition channels, and a people-focused leader who wants to join a thriving digital agency that is hyper-focused on client performance and ROI.

Responsibilities

• Serve as the paid social lead for our top clients, for which you will direct strategy and optimize Meta, LinkedIn, TikTok, Pinterest, & other paid social platforms
• Guide overall account strategy, forecasting, and planning for roster of performance ecommerce, retail, and B2B lead generation clients across various industries ranging from $200k-$100MM /month in ad spend
• Drive creative strategy and coordinate with creative teams to tailor optimal messaging and iterate creative based on performance
• Generate strong revenue growth from client renewals on your team
• Participate in onboardings, QBRs, renewal calls, and other important client communications for your team's accounts
• Serve as a senior sponsor contact for several client accounts led by your team: building relationships with client decision makers, elevating the strategic conversation, and ensuring an exceptional client experience

Team Management

• Manage a small team including Account Managers
• Train your team in advanced paid social advertising, multi-channel digital marketing strategy and client management skills including projections, analytics reporting, etc.
• Focus on personnel development through ongoing feedback, performance reviews and weekly 1-on-1s with direct reports
• Motivate and guide team to hit quarterly account growth and retention targets through support

The essentials

• 5+ years of paid social client management experience
• 1+ year in a supervisory role directly overseeing other digital marketing professionals
• Meta/LinkedIn experience is a must, Pinterest/Snapchat/TikTok experience is a plus
• Passion for crunching numbers and analyzing data in core platforms like Google Analytics and Meta Business Manager, while navigating Excel spreadsheets and Google sheets
• You are a communication guru when presenting digital marketing strategy to C-Suite and executive audiences
• You frequently find yourself stepping into leadership roles and want those around you to succeed
• Not afraid to get in the weeds, but still able to see the trees, forest, and ecosystem
• 'Driven' and 'Innovative' are attributes commonly associated with you
• 4-year college degree or equivalent work experience

Not a must, but a plus

• Directly managed paid social budgets of $100,000+ in monthly ad spend
• Exposure to paid search, display and remarketing efforts
• Comfortable optimizing toward back-end metrics from a CRM such as Salesforce

At Monks, we believe in fostering an environment where a diversity of perspectives can thrive. We proactively work to design hiring processes that promote equity and inclusion while mitigating bias. We celebrate diversity and are committed to building a team that reflects the communities we serve. We welcome and encourage qualified applicants, from all backgrounds, who are excited to contribute to our mission.

What We Offer

Benefits

• Excellent, full coverage medical, dental, and vision insurance - more about our coverage here !
• Generous PTO and 15 company-wide holidays
• 401k with company contribution
• Paid parental leave
• Work-life balance with an emphasis on personal well-being
• Career growth in a disruptor space & entrepreneur opportunities within the Monks network
• A globally diverse & inclusive culture with employee resource groups such as S4 Melanin, Pride.Monks, Cultura.Monks, and more!
• Authentic commitment to DEI efforts and sustainable growth. (Why Sir Martin Sorrell signed The Climate Pledge here !)

This role is subject to our Return to Office (RTO) policy. If you reside within a commutable distance of one of our office locations, you will be expected to work from the office a set number of days per week. The specific details, including the number of required office days, will be in accordance with the company's then-current RTO policy, which is subject to chan