Associate Director, Paid Social

PHM; Chicago, Northern (IL, KY); Hybrid; USD 97,000 - 140,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

Disability coverage

401K

Parental and family care leave

Tuition reimbursement

Flexible time off

Job summary

Publicis Groupe is seeking a Paid Social Associate Director to lead a team of paid social specialists and oversee strategy, planning, and optimization across client brands. You will work with media activation teams to ensure campaign quality and drive performance aligned with client goals.

You will manage vendor relationships, stay ahead of platform changes, and contribute to staffing, revenue projections, and process improvements to support growth.

Qualifications

• Proven experience in managing biddable paid social campaigns.
• Leadership of a paid social team and collaboration with media squads.
• Strong understanding of the digital landscape and social platforms.

Responsibilities

• Lead a team of Paid Social specialists across brands.
• Oversee planning, development and management of paid social campaigns.
• Maintain campaign quality and drive performance against client goals.
• Foster vendor relationships and communicate platform changes to clients.
• Assist in staffing, revenue projections, and process development.

Skills

Digital media strategy

Paid social advertising

Team leadership

Data-driven optimization

Excel

Meta Pixel mastery

Tools

Meta Pixel

Native social buying platforms

Social analytics tools

Job description

Company description

PHM is the leading health media agency in the US, built for the modern healthcare experience. Here, industry depth meets media scale, where data becomes direction, where creativity and storytelling bring truth to life, and where orchestration replaces fragmentation.

Dedicated to making brands discovered, PHM redefines what media can do through data, content, and creativity. Because in modern healthcare, the brands that are found are the ones that lead. And when brands lead, advantage follows. Go deeper. Be found.

Overview

The Paid Social Associate Director is responsible for leading a team of Paid Social specialists for a client or group of brands. In this role, the Associate Director will be responsible for overseeing the planning, development and management of paid social strategy and campaigns across assigned brands/clients. They will work closely with the media and platform activation teams to maintain campaign quality, and drive performance against client goals.

The Associate Director will be accountable for ensuring strong vendor partner relationships and communicating platform changes and best practices to clients. They will assist in staffing, revenue projections, Points-of-View, and process development.

Key Responsibilities

Knowledge

• Strong understanding of the digital landscape
• Strong knowledge of all media functions (digital & offline Media, technology, and analytics)
• Extensive knowledge of the role of social as part of a holistic media plan including strengths and weaknesses of a variety of media channels
• Expert knowledge of social media landscape and new and evolving product offerings
• Expert-level understanding of Excel (Vlookup, Pivot Table, chart building) and PowerPoint functions
• Mastery of native social buying platforms
• Mastery of Meta Pixel and other technical paid social platform solutions
• Stays on the forefront of paid social product offerings, vets and oversees implementation as appropriate
• Understands and manages scope of work and flags scope creep on assigned accounts
• Ability to proactively solve problems, improve processes, and create operational efficiencies
• Provides consistent team leadership, driving team education and goals-setting

• Key point of contact and primary social escalation point for the assigned client(s)
• Ability to translate and communicate campaign success to clients

Requirements

• Exhibits integrity and trust
• Adherence to agency procedures and processes

• 7 years biddable paid social media campaign management experience
• Experience in managing a team
• Meta Blueprint Certification desired
• Healthcare industry knowledge a plus

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.

• Medical coverage
• Dental coverage
• Vision coverage
• Disability coverage
• 401K
• Parental and family care leave
• Family forming assistance
• Tuition reimbursement
• Flexible time off

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $97,375.00 - USD $139,965.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 10/1/2026.