Associate Director, OOH

OMLUS Hearts and Science LLC; United States; On-site; USD 70,000 - 125,000; Full time

Job summary

Hearts & Science is seeking an OOH Associate Director to guide and implement the strategic and tactical direction for out-of-home media. You will align with clients and internal teams to craft holistic OOH campaigns that meet objectives.

You will monitor market trends, lead negotiations, and mentor junior staff while maintaining strong client relationships and delivering impactful media solutions.

Qualifications

• Minimum of 5+ years of OOH media planning experience.
• Luxury client experience a plus.
• Strong team management and interpersonal communication.
• Strong negotiation skills.
• Ability to collaborate and work as part of a team.
• Strong presentation skills.
• Excellent MS Office skills: Excel, Word and PowerPoint.

Responsibilities

• Communicate with management on account and group status.
• Lead development of OOH strategies and tactics for current campaigns.
• Oversee planning, negotiation, activation, and maintenance of OOH campaigns in offline and online environments.
• Stay current with consumer habits, first-to-market opportunities and emerging technologies.
• Provide POV for staff and clients on new opportunities and vendor partners.
• Build relationships with senior-level client counterparts and manage day-to-day interactions.
• Analyze competitive activity in the marketplace.
• Demonstrate knowledge of OOH advertising principles and media concepts.
• Write clearly and present confidently.
• Oversee the growth of assigned team members.

Skills

OOH planning

Team management

Negotiation

Collaboration

Presentation

Stakeholder comms

Tools

MS Office

Job description

Agency: Hearts & Science Job Function: Media Job Subfunction: Media Planning and Buying Job Description

The Company: Hearts & Science has been inspired by confident marketers seeking business advantage in a world of personalized digital marketing, where CRM and addressable channels converge, and decisions must be made in real time to aggregate effective reach and deliver the right message at the right time. Designed to inform brand strategies with real-time insights, Hearts & Science is a data-driven marketing agency with expert media planning and buying capabilities, among other services that include shopper marketing, marketing innovation and content activation.

Overview

As an OOH Associate Director, you will be responsible for collaborating with clients and internal teams to lead and implement the strategic and tactical direction for OOH. The AD is responsible for communicating with interdepartmental teams to develop a holistic OOH campaign strategy which supports client goals. The AD is also responsible for identifying and educating on emerging market trends and technologies as they relate to specific campaigns.

Qualifications

• Minimum of 5+ years of OOH media planning experience


• Luxury client experience a plus


• Strong team management and interpersonal communication


• Strong negotiation skills


• Ability to collaborate and work as part of a team


• Strong presentation skills


• Excellent skills in MS Office: Excel, Word and PowerPoint

Responsibilities

• Responsible for communicating with management on account and group status


• Identify client goals/objectives and lead the development of OOH strategies and tactics for current campaigns


• Oversee and implement tactical planning, negotiation, activation, and maintenance of designated OOH media campaigns within offline and online environments


• Stay current with consumer consumption habits, ‘first-to-market’ opportunities and emerging technologies


• Provide POV for staff and clients on new opportunities and vendor partners


• Build strong relationships with senior-level client counterparts and manage day-to-day relationships


• Analyze competitive activity in the marketplace


• Have a thorough knowledge of the principles of OOH advertising as well as an understanding of media concepts and terms, creative and budget requirements


• Have an ability to write clearly and concisely and present orally in an articulate and confident manner


• Have thorough knowledge of the dynamics of media: how each media element performs alone, how they perform together and how they are constantly changing


• Oversee the development and growth of assigned team members

Salary

$70k-$125k

Workplace Policy

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Inclusion & Equality

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together.

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