Associate Director Oncology Regional Marketing

Bayer; New York (NY); On-site; USD 162,000 - 243,000; Full time

Benefits offered by this job

Health care

Vision

Dental

Retirement plan

PTO

Sick leave

Job summary

Bayer is seeking an Associate Director Oncology Regional Marketing to lead KOL engagement, regional conventions, and speaker programs across the Northeast, including Boston, NYC, and surrounding states. The role focuses on NUBEQA and XOFIGO, with field-based marketing, and travel to meet Healthcare Professionals.

You will own brand communication, manage speaker bureaus, advisory boards, and cross-functional partnerships, delivering regional plans and ensuring alignment with sales objectives.

Qualifications

• Excellent communication and organizational skills.
• Proven ability to advance parallel initiatives in a fast-paced environment.
• Significant experience in creating, maintaining and growing relationships with key customers and stakeholders.

Responsibilities

• Engage and manage KOL relationships within the prostate franchise in the North-East.
• Lead regional conventions and speaker programs; coordinate TL engagement and promotional activities.
• Own marketing initiatives and field partnerships; contribute to regional strategic business plans.

Skills

Communication skills

Organizational skills

Relationship building

Education

Bachelor's degree

Job description

At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where 'Health for all Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.

Associate Director Oncology Regional Marketing

PUPOSE

The primary responsibilities of this role are working as part of a focused, field-based marketing team to engage and develop Thought Leaders and execute regional meetings and programs for NUBEQA and XOFIGO to Healthcare Professionals (HCP). The ultimate goal is to help deliver on the sales number for the franchise, with NUBEQA the priority brand given its potential and lifecycle. The role will involve travel to customer meetings, industry trade shows, advocacy events, and corporate meetings. The coverage of this role will be Boston, NYC, and the states of the Northeast.

KEY TASKS AND RESPONSIBILITIES

The incumbent will be responsible for 5 primary functions. In each case act as Brand Champion to deliver brand communication strategy.

1) Key opinion leader (KOL) engagement and relationship management

2) Regional Convention leadership and execution

3) Speaker’s bureau

4) Marketing initiatives and Programs

5) Field partnership

KOL Engagement and Relationship Management

• Establish and maintain KOL relationships for the prostate franchise in order to communicate our product communication strategy and create a supportive TL base. Of particular importance are those academic centers and key accounts which will lead to a strong focus on the North-East;
• Identify and recommend TLs to provide brand insight and execute peer-to-peer programs beyond their own practice;
• Create a deeper relationship with these customers by engaging with across different channels and activities (conferences, advisory boards, consulting, speaker’s bureau, etc.);
• Collaborate with field teams to identify key KOLs / stakeholders to engage whilst maintaining a focus on the highest target / influential / KOLs;
• Up to 50% role as customer-facing time.

Regional Conventions

• Coordinate and execute plans for company presence at regional and input into National conferences; sponsorships, TL engagement, promotional programs etc;
• Support executive and senior leadership encounters at all major industry conventions (AUA, ASCO, etc.);
• Create content and materials and achieve internal approval to create a strong and effective presence at Congresses;
• Share outputs and key insights learnt from conferences with sales and brand teams to maximize utility Speakers Bureau;
• Lead identification and monitor utilization of TLs and execution of marketing-led speaker programs;
• Provide input into update of content of peer-to-peer programs;
• Support field with speaker assessment and selection.

Marketing Initiatives

• Own or contribute to various marketing projects that help drive brand strategy (e.g., field resource development, digital marketing, advisory board coordination, GPO initiatives, POA planning, etc.);
• Work on assigned advisory boards with Director and agency partner(s) covering objectives, attendance and content creation;
• Actively participate on the prostate franchise field advisory board, piloting new materials and testing effectiveness with customers.

Field Partnership

• Contribute to development of the regional strategic business plans as well as the marketing team’s, providing key customer insight / intelligence;
• Partner with sales consultants, key account executives, radiation therapy specialists, oncology nurse educators, national accounts team, medical affairs, and other internal partners to remain aligned on the business strategy for the brands.

WHO YOU ARE

Bayer is seeking an incumbent who possesses the following:

REQUIRED QUALIFICATIONS

• Bachelors degree;
• Valid driver’s license and clean driving record;
• 5-7 years’ experience in the pharma/biotech industry with at least 2 years of customer-facing;
• 2 years experience working within the oncology or urology therapeutic areas;
• Proven accomplishment in identifying and driving a strategic approach to business;
• Proven track record of sales, customer-facing success, and/or superior project management;
• Significant experience in creating, maintaining and growing relationships with key customers and stakeholders;
• Demonstrated ability to advance parallel initiatives in a fast-paced environment, show attention to detail, and follow through to completion;
• Proactive, results-oriented, hard-working, self-starter motivated by a challenging task;
• Demonstrated ability to work effectively cross-functionally, both within the organization and with external partners, collaborating to ensure successful project completion;
• Desire to take the next step in your career to build a marketing capability or advance in sales leadership;
• Excellent communication skills & strong organizational skills.

PREFERRED QUALIFICATIONS

• Bachelors degree with a life science background;
• Marketing or other functional / leadership experience in sales training, sales management, market access, and/or other commercial areas strongly preferred;
• Experience and relations working with Academic institutions and key accounts a strong preference.

Employees can expect to be paid a salary between $162,000.00 - $243,000.00. Additional compensation may include a bonus or commission (if relevant). Additional benefits include health care, vision, dental, retirement, PTO, sick leave, etc.

This salary range is merely an estimate and may vary based on an applicant’s location, market data/ranges, an applicant’s skills and prior relevant experience, certain degrees and certifications, and other relevant factors.

This posting will be available for application until at least 9/9/2026.

#LI-US

#LI-US-AMS

To all recruitment agencies: Bayer does not accept unsolicited third party resumes.

Bayer is an Equal Opportunity Employer/Disabled/Veterans

Bayer is committed to providing access and reasonable accommodations in its application process for individuals with disabilities and encourages applicants with disabilities to request any needed accommodation(s) using the contact information below.

Equal Opportunity Employer Statement: Notice for U.S. Visitors: All information on this site is subject to compliance with local rule and regulations as they may vary from time to time and across different geographies, including, without limitation, U.S. Executive Orders.

Bayer is an E-Verify Employer.

Location: United States : Massachusetts : Boston || United States : New York : Brooklyn || United States : New York : Long Island || United States : New York : Manhattan || United States : New York : Queens

Division: Pharmaceuticals

Reference Code: 882464

Contact Us

Email: [e-mail]