Associate Director of Paid Social

Power Digital; Baton Rouge (LA); On-site; USD 80,000 - 100,000; Full time

Job summary

A leading growth marketing firm in Baton Rouge is seeking an Associate Director Of Paid Social to manage a team and drive client growth. Responsibilities include coaching team members, overseeing product delivery, and utilizing AI technologies. The ideal candidate will have extensive experience in performance media buying and strong communication skills. This is a full-time position with a dynamic work environment.

Qualifications

• 3+ years of experience in performance media buying, ideally in a digital or media agency.
• Management experience required.
• Ability to handle multiple tasks in a fast-paced environment.

Responsibilities

• Manage bandwidth, sentiment, and utilization of pod team members.
• Coach and develop team members, facilitating career progression.
• Oversee delivery of top-tier products for clients.

Skills

Performance media buying

Data analysis

Strong communication skills

Excel

E-commerce experience

Tools

Google Analytics

Shopify

Job description

Associate Director Of Paid Social

Power Digital is a tech‑enabled growth firm that ignites revenue and brand recognition for leading and emerging companies. Our people‑first culture values diversity and innovation, and we are recognized as the most respected private growth marketing firm in the world.

A Day In The Life

The Paid Social Associate Director demonstrates exceptional management skills, leading a team of 4+ direct reports and driving client growth through strategic thinking, execution, and coaching.

Key Responsibilities

• Manage bandwidth, sentiment, and utilization of pod team members.
• Coach and develop team members, facilitating career progression and skill improvement.
• Lead a positive team culture, acting as a champion for the pod.
• Oversee delivery of top‑tier products for clients in the pod, ensuring alignment with client goals.
• Proactively craft and execute solutions that foster effective collaboration among team members.
• Manage the book of business, monitoring account performance, sentiment, and retention to grow revenue.
• Employ AI technologies and leverage Power Digital's Nova ecosystem to enhance business processes.
• Act as a point of escalation for strategy and account performance, diagnosing and facilitating solutions.
• Serve as a key strategic leader for marquee accounts, demonstrating performance marketing and business acumen.

Role Requirements

• Legally able to work in the U.S. without visa sponsorship.
• 3+ years of experience in performance media buying, ideally in a digital or media agency (1.5+ years on Meta).
• 2+ years of e‑commerce experience.
• Management experience required.
• Strong Excel and data analysis skills.
• Experience with Google Analytics, Shopify, and other technical platforms.
• Ability to handle multiple tasks in a fast‑paced environment and under tight deadlines.
• Excellent communication skills and strong enthusiasm for paid social and client work.
• Entrepreneurial spirit with passion for personal growth.

Key Performance Indicators (KPIs)

• Performance and retention of clients in pod.
• Unforecasted churn under 10% of managed revenue annually for pod.
• 100% Net Revenue Retention.
• Team member bandwidth, sentiment & performance.
• 95% team retention rate and positive sentiment in 15Five (4+).
• Active team collaboration with department and company initiatives.
• Team hitting or surpassing client performance goals on 100% of designated accounts.

Most Important Things (MITs)

• Management of pod (3+ team members).
• Ensure delivery of a great product to clients.
• Key leader on designated accounts.

Power Digital's people and culture are at the core of our success. We are an Equal Opportunity Employer and celebrate diversity in all its forms.