Associate Director of AEO Marketing Science

Influencer; New York (NY); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Private Healthcare

Hybrid Working Model

Flexible Working

Job summary

Influencer, a global marketing partner, seeks an Associate Director to shape Creator-First AEO measurement and marketing science initiatives. You will translate AI-search data into credible intelligence, benchmark brand visibility, and partner with Creative Strategy to guide activation across campaigns.

You will turn large datasets into measurable insights, build frameworks, and deliver client-ready reporting, contributing to Influencer’s broader Marketing Science practice and client success.

Qualifications

• Curiosity and working knowledge of AI search, AEO, SEO or emerging digital discovery; direct AEO experience is advantageous but not essential.
• Understanding of creator/social marketing measurement is strongly preferred.
• Ability to identify meaningful patterns and translate data into clear business and strategic insights.
• Ability to operate across innovation work and BAU client responsibilities.
• Strong communication skills and confidence explaining complex methodologies to non-technical and senior client audiences.

Responsibilities

• Analyze how brands are represented across AI-driven discovery across AI engines
• Build measurement methodologies connecting creator activity with changes in AI discovery
• Turn large AI-search datasets into usable client intelligence
• Distill findings into actionable hypotheses for strategists and clients
• Create dashboards and recurring client reports for AEO performance
• Collaborate with Creative Strategy to translate data into insights
• Support overall Marketing Science responsibilities across campaigns and client engagements

Skills

AI search knowledge

AEO measurement

SEO knowledge

digital discovery

data interpretation

communication skills

analytical reasoning

Job description

• As an Official Global Marketing Partner of TikTok, YouTube, Pinterest, Snap, Meta, and Twitch, Influencer delivers bespoke, enterprise-level solutions powered by Waves, its AI-driven operating system. From concept to conversion, the agency blends human instinct with platform intelligence to drive measurable outcomes across the full funnel - from brand perception to performance and sales
• Reporting into Global VP of Marketing Science, the Associate Director, AEO Measurement will help build the measurement foundation of Influencer’s Creator-First AEO capability while contributing to our broader Marketing Science work across clients and campaigns
• This role is responsible for turning complex AI-search data into credible, usable intelligence. You will analyze how brands appear across AI engines, identify the sources and signals associated with those results, establish competitive benchmarks, and build measurement frameworks that help us understand how visibility and brand representation change over time
• Working closely with Creative Strategy, you will distill large amounts of data into the insights that actually matter — giving strategists, creators and clients a clear understanding of what is happening, where the opportunity exists and what we can learn from activation
• Alongside AEO, you will support overall Marketing Science responsibilities across campaign measurement, client reporting, insights and effectiveness
• Help establish how one of creator marketing’s newest capabilities is measured and evaluated
• Work with emerging AI-search datasets and turn them into meaningful client and strategic intelligence
• Build measurement methodologies that connect creator activity with changes in AI discovery
• Work across AEO innovation while remaining connected to broader creator marketing measurement and effectiveness
• Measures of success - in the first few months, you will have:
• A clear and credible measurement methodology for Creator-First AEO
• Consistent AEO baselines and benchmarks established across client engagements
• Complex data translated into actionable insights that directly inform creator strategy
• High-quality, client-ready reporting that makes AEO performance understandable and credible
• Strong integration between Marketing Science, Creative Strategy and activation teams
• Increasing institutional knowledge around the signals associated with AI visibility and creator content
• High-quality delivery across both AEO and overall Marketing Science responsibilities
• AI Visibility & Intelligence
• Analyze how brands are represented across AI-driven discovery
• Use AEO data sources and platforms to understand how brands appear across AI engines
• Analyze prompts, responses, citations, sources, topics and brand representation
• Identify patterns in the sources, content types and third-party voices associated with AI responses
• Surface gaps and opportunities that can inform creator strategy and activation
• Competitive Intelligence
• Build a clear picture of brand performance relative to competitors
• Benchmark clients against relevant competitors across AI visibility, citations, representation and share of voice
• Identify where competitors are outperforming and investigate the signals associated with that advantage
• Track changes in competitive position over time
• Translate competitive data into clear insights for Creative Strategy and clients
• Insight Development
• Turn large and complex datasets into usable intelligence
• Distill AEO platform data into the findings that matter most to strategists, clients and creator briefs
• Separate meaningful patterns from noise and prioritize insights based on potential strategic value
• Partner closely with Creative Strategy to ensure data translates into clear hypotheses and actions
• Develop repeatable approaches to analyzing AEO data across clients and categories
• Measurement Frameworks & Impact
• Build credible approaches for evaluating Creator-First AEO
• Establish pre-activation baselines across relevant indicators including AI visibility, citations, brand representation and share of voice
• Define appropriate KPIs and measurement windows based on the objectives of each engagement
• Analyze changes following creator activation and identify correlations, patterns and emerging learnings
• Clearly distinguish correlation from causation and ensure conclusions accurately reflect what the data can support
• Develop benchmarks and longitudinal datasets as Influencer’s AEO work scales
• Use learnings to identify which creator, content and strategic approaches appear most strongly associated with positive movement
• Reporting & Client Partnership
• Make complex measurement simple and credible
• Build dashboards, recurring reports and client-ready outputs that make AEO performance easy to understand
• Join key client meetings to explain methodology, findings and limitations
• Support pitches and new-business conversations requiring measurement expertise
• Partner with Creative Strategy to develop integrated strategic and measurement narratives
• Help establish Influencer’s external POV on how Creator-First AEO should be measured
• Marketing Science Overall
• Contribute to Influencer’s broader Marketing Science practice
• Support campaign measurement, reporting and analysis across priority clients
• Analyze creator and campaign performance to identify actionable insights and optimization opportunities
• Contribute to measurement frameworks spanning attention, engagement, brand and business outcomes
• Support brand studies, platform measurement, attribution and other Marketing Science initiatives where appropriate
• Build clear, client-ready reporting and help teams turn campaign data into recommendations for future activity
• Contribute to pitches, QBRs and strategic client conversations requiring measurement expertise

Benefits

• Private Healthcare: We’ve got you covered for a range of healthcare needs
• Enhance Parental Leave: We support our people with big life changes
• Employee Assistance Programme (EAP): We provide confidential counselling for our people as well as financial and legal support
• Hybrid Working Model: We understand that your best work doesn’t need to be in our offices. That’s why we offer our people the option to work from home for two days a week
• Enhanced Annual Leave/Paid Time Off: So you can enjoy more time on personal interests and with family
• Flex National Holidays: We have a globally diverse team, so you have the choice of swapping national holidays to align with those that matter to you
• End of Year Closure: Enjoy our gift to you with paid time off at the end of the year, in addition to your annual leave
• Flexible Working: Start and finish times that can be flexed to support you
• Work from Anywhere Policy: Enjoy the freedom to work from where you want
• Dog Friendly Office: Your four-legged friends are always welcome in our office
• Influencer Tenure Programme: We appreciate the loyalty of our people by offering rewards based on the time spent working with us
• Regular Team Socials, Summer & End of Year Parties: To celebrate our success and all the amazing work our people do to achieve these
• Recognition Platform: A space for our people to celebrate each other and award points that can be converted to discounted purchases and experiences
• Learning & Development Budget: Development training to support all of our people to feel confident in their growth at any stage of their career

Curiosity and working knowledge of AI search, AEO, SEO or emerging digital discovery; direct AEO experience is advantageous but not essentialUnderstanding of creator/social marketing measurement is strongly preferredAbility to identify meaningful patterns and translate data into clear business and strategic insightsAbility to operate comfortably across innovation work and BAU client responsibilitiesStrong communication skills and confidence explaining complex methodologies to non-technical and senior client audiences4-6 years of experience across marketing science, analytics, measurement, digital intelligence, search, social analytics or related disciplinesStrong analytical skills and experience working with large or complex datasetsExperience with dashboards, visualization and analytics platformsExperience developing measurement frameworks, benchmarks and client reportingUnderstanding of digital marketing measurement, attribution and the distinction between correlation and causation