Associate Director, Media Operations

Bristol-Myers Squibb Co; Princeton (NJ); On-site; USD 163,000 - 197,000; Full time

Job summary

Bristol Myers Squibb Co in Princeton, NJ seeks an Associate Director, Media Operations to lead media data governance, tracking, and performance across campaigns. You will coordinate with brand marketers, external agencies, and cross-functional teams to ensure data integrity and compliant reporting.

The role emphasizes taxonomy ownership, analytics integration, and agency partnerships, driving scalable media operations across paid channels while upholding privacy and regulatory standards.

Qualifications

• Minimum 5 years of working knowledge of campaign implementation systems, ad-tech, mar-tech, and media planning/buying processes.
• Proven experience managing media taxonomy, data governance models, and complex reporting within a highly matrixed organization.
• Hands-on experience with tracking technologies, pixel implementation, and data visualization platforms (Adobe Analytics, DOMO).
• Detail-oriented, highly organized, and able to manage multiple operational workflows.
• Collaborative mindset with the ability to build relationships with cross-functional teams and hold external agency partners accountable to SLAs.

Responsibilities

• Media Data and Governance: Manage enterprise Media Taxonomy rules and ensure data integrity across brands.
• Tracking & Pixel Operations: Oversee tracking implementations (Crossix, AA APIs, HVA mappings, SFMC URL tracking).
• Reporting & Data Ecosystem: Manage data visualization and reporting schemas (DOMO) and ensure compliant data delivery.
• Project Management: Act as an operational project manager on major media initiatives with timelines and plans.

Skills

Campaign systems

Ad-tech/Mar-tech

Media taxonomy

Data governance

Reporting & dashboards

Data visualization

Project management

Agency coordination

Privacy compliance

Attention to detail

Tools

Adobe Analytics

DOMO

Crossix

SFMC

APIs integration

Job description

At Bristol Myers Squibb, our employees often ask, “Who are you working for?”—a question that fuels collaboration, accountability, and urgency in our work. Our purpose-driven culture inspires us to discover, develop, and deliver innovative medicines to prevail over serious diseases. We offer uniquely interesting and meaningful work, opportunities for growth, and a supportive environment that values inclusion, wellbeing, flexibility, and comprehensive benefits. This is work that transforms the lives of patients, and the careers of those who do it.

Summary:

Media Operations serves as the vital operational engine for Bristol Myers Squibb’s media executions. This role is responsible for the day-to-day management, implementation, and oversight of the infrastructure required to support all HCP and DTC commercial campaigns across the portfolio.

As a key player within the Media CoE, the Associate Director will manage complex media architecture, ensure seamless agency integrations, and maintain the highest standards of media tracking, compliance, and measurement. This role serves as key connector between brand marketers, external agencies, and the cross-functional matrix.

Responsibilities:

Media Data and Governance

• Taxonomy & Architecture Management: Manage and maintain the enterprise Media Taxonomy Business Rules. Ensure consistent application, data integrity, and standardized hierarchy across all brands, including updating classifications for complex portfolios (e.g., CAR-T, Celmod) as they evolve.
• Tracking & Pixel Operations: Oversee the implementation of all tracking processes and pixel operations, including Crossix deployments, Adobe Analytics (AA) API connections, High-Value site Actions (HVA) mappings, and SFMC URL tracking automation.
• Reporting & Data Ecosystem: Manage operational business rules within data visualization tools (e.g., DOMO) in alignment with reporting and analytics teams. Ensure media agencies adhere to strict data delivery schemas, successfully managing loopback files, APIs, and Channel Level Data at a recurring cadence.
• Project Management: Serve as an operational project manager on major media initiatives, ensuring project plans and timelines are executed efficiently.

Media Standards and Best Practices

• Channel Standards Enforcement: Maintain, update, and rigorously enforce Channel Standards across all paid media channels (Display, SEM, SEO, Social, Video, POC, Print, TV, Audio, OOH, etc.) to ensure baseline quality and measurement capability.
• Cross-Functional & Agency Operations: Manage Media Operating Models and Activation Maps to facilitate smooth intake and information transfer between BMS and agency partners. Support the operational onboarding of new media agencies, ensuring they meet BMS data and capability standards.
• Privacy & Compliance Liaison: Partner with Privacy, Medical, Legal & Regulatory teams to ensure all media tracking protocols remain compliant. Act as the first line of defense in identifying operational compliance risks.
• Education & Resource Management: Manage the enterprise Media SharePoint hubs, acting as the gatekeeper for access requests (BMS IDs, Claravine, Workfront). Support internal continuous education programs to ensure matrix partners understand and utilize best practices.

Qualifications:

• Minimum 5 years of working knowledge of campaign implementation systems, ad-tech, mar-tech, and media
• planning/buying processes.
• • Proven experience managing media taxonomy, data governance models, and complex reporting requirements
• within a highly matrixed organization.
• • Hands-on experience with tracking technologies, pixel implementation, and data visualization platforms (Adobe
• Analytics, DOMO).
• • Detail-oriented, highly organized, and capable of managing multiple operational workflows simultaneously.
• • A collaborative mindset with the ability to build relationships with cross-functional teams and hold external agency
• partners accountable to strict SLAs.

We hire for skills and capabilities, not just credentials – if this role excites you, but doesn’t perfectly match your resume, we encourage you to apply anyway.

Compensation Overview:

Princeton - NJ - US: $162,690 - $197,142

The starting pay range(s) listed above is for full-time employees (FTE). You may also be eligible for additional discretionary incentive cash and stock opportunities. We determine starting pay thoughtfully – carefully considering the nature of the role, required skills, work location, schedule and the knowledge and experience you bring. Final compensation is guided by pay equity principles and applicable employment laws. Compensation programs are reviewed on an ongoing basis and may be adjusted over time to reflect evolving market factors, and individual, team or Company performance.

Benefits:

Subject to the terms and conditions of the applicable plans then in effect, you may be eligible to participate in our comprehensive benefit plans – including wellbeing support, retirement and financial protection benefits, and insurance offerings (medical, dental, vision, life and disability).

U.S.-based exempt employees are eligible for Flexible Time Off (FTO), which provides paid time off without a set accrual limit, subject to manager approval, along with 11 paid company holidays each year.

Non-exempt employees, RayzeBio employees, and employees located in Puerto Rico receive 160 hours of paid vacation annually for new hires (subject to manager approval), 11 paid company holidays, and 3 optional holidays.

Depending on eligibility, employees may also have access to additional time-off benefits, including paid sick leave, up to two paid volunteer days per year, summer hours flexibility, and leaves of absence for medical, personal, parental, caregiver, bereavement, or military needs. Eligible employees also enjoy an annual Global Shutdown between Christmas Day and New Year's Day.

U.S.-based job seekers can explore full benefit offerings at https://careers.bms.com/benefits

How We Work

Where you work matters – because collaboration, innovation and patient impact happen in many settings. Our roles are structured across four work models: site-essential, site-by-design, field-based and remote-by-design. The model assigned to this role is based on its core responsibilities. Learn more at https://careers.bms.com/ways-of-working.

Supporting People with Disabilities

BMS is dedicated to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace accommodations/adjustments and ongoing support in their roles. Applicants can request a reasonable workplace accommodation/adjustment prior to accepting a job offer. If you require reasonable accommodations/adjustments in completing this application, or in any part of the recruitment process, direct your inquiries to [e-mail]. Visit careers.bms.com/eeo-accessibility to access our complete Equal Employment Opportunity statement.

Candidate Rights

BMS will consider qualified applicants with arrest and conviction records, pursuant to applicable laws in your area.

For roles based in Los Angeles County only: If you live in or expect to work from Los Angeles County if hired for this position, please visit this page for important additional information: https://careers.bms.com/california-residents/

Data Protection

We will never request payments, financial information, or social security numbers during our application or recruitment process. Learn more about protecting yourself at https://careers.bms.com/fraud-protection.

Any data processed in connection with role applications will be treated in accordance with applicable data privacy policies and regulations.

If this posting is missing required information required by local law or incorrect, contact BMS at [e-mail] the Job Title and Requisition number. Do not send application-related inquiries to this email. To check your application status, please login to your Candidate Home Account.

R1604786 : Associate Director, Media Operations