(Associate) Director, Marketing (US)

Klook; Los Angeles (CA); On-site; USD 120,000 - 170,000; Full time

Job summary

Klook seeks a dynamic Associate Marketing Director to own demand generation and brand presence in the United States. You will drive multi-channel campaigns, manage influencer partnerships, and align US marketing with global strategy to captivate Western travelers.

Lead cross-functional teams, optimize campaigns with data-driven insights, and ensure a seamless customer journey from awareness to conversion. This role blends creativity with analytics in a fast-paced travel tech environment.

Qualifications

• Experience leading multi-channel demand generation campaigns.
• Strong ability to translate UK/US market needs into local strategies.
• Proven track record in driving brand awareness and conversions.

Responsibilities

• Lead demand generation across paid media, email, social, SEO/SEM, and affiliates.
• Own social media strategy for the USA across major platforms.
• Collaborate with product and supply teams to match offerings with demand in the US.

Skills

Demand generation

Social media strategy

Influencer partnerships

Campaign management

Cross-functional collaboration

Job description

About Klook

We are a leading pan-regional experiences platform in Asia Pacific, purpose built to digitalize experiences and make them accessible to every traveler.

About Klook

We are a leading pan-regional experiences platform in Asia Pacific, purpose built to digitalize experiences and make them accessible to every traveler.

Our mission is to build the digital infrastructure for the global experience economy — empowering merchants to share their passions and travelers to discover the heartbeat of each destination.

We operate a mobile-first, curated platform featuring diverse experiences across global destinations.

Do you share our belief in the wonders of travel? Global citizens ourselves, Klookers are not only curating memorable experiences for others but co-creating our world of joy within Klook.

We work hard and play hard, upkeeping our high-performing culture as we are guided daily by our 6 core values:

• Customer First
• Push Boundaries
• Critical Thinking
• Build for Scale
• Less is More
• Win as One

We never settle, and together, we believe in achieving greater heights and realizing endless possibilities ahead of us in the dynamic new era of travel. Care to be a part of this revolution? Join us!

Position Overview

Imagine being the octopus in the room — agile, multi-faceted, and in control of every channel. As the (Associate) Marketing Director at Klook, you’ll be the mastermind behind driving demand and capturing attention across all marketing channels in the USA. From social media to digital ads, influencer partnerships to campaign execution, you'll ensure Klook’s presence is seamless and impactful across every touchpoint. This is your opportunity to lead the charge, being the expert in marketing strategy, all while working closely with global and local teams to ensure that Klook’s offerings are finely tuned to the needs and wants of US travelers. If you’re a creative problem solver who thrives in a fast-paced, ever-evolving environment, then this is your chance to dive deep, make waves, and drive results across every marketing channel.

Key Responsibilities

• Demand Generation & Demand Capture:
• Lead demand generation efforts across multiple channels, including paid digital media, email marketing, social media, SEO/SEM, and affiliate marketing, to drive high-quality leads and customer acquisition.
• Capture demand by developing effective strategies that convert interest into bookings, leveraging data-driven insights to optimize campaigns and strategies.
• Collaborate with the product and supply teams to ensure that Klook’s offerings align with customer demand in the US market, ensuring supply matches demand trends.
• Social Media & Influencer Strategy:
• Own and develop Klook’s social media strategy for all major platforms (Instagram, TikTok, YouTube, Facebook, etc.) in the USA, including content creation, campaign planning, and engagement strategies.
• Lead and manage influencer partnerships to drive brand awareness, engagement, and user-generated content that resonates with US audiences.
• Build strong relationships with influencers and media partners to amplify Klook’s brand presence and ensure that content aligns with local trends and values.
• Global & Local Marketing Campaigns:
• Drive and execute integrated global and local marketing campaigns tailored to the US market, ensuring alignment with Klook’s global brand while adapting messaging and creativity to resonate with Western consumers.
• Work closely with cross-functional teams to ensure seamless execution of campaigns, ensuring consistency in messaging and a seamless customer journey from acquisition to conversion.
• Customer Experience (CX) & User Experience (UX) Design:
• Collaborate with UX/UI design teams to ensure Klook’s digital products (website, app, and user interfaces) meet the preferences and expectations of US customers, ensuring a seamless and optimized experience.
• Work closely with CX teams to continuously improve the customer journey, ensuring that all touchpoints provide a top-tier, localized experience for US-based customers.
• Brand Marketing & Localization:
• Ensure Klook’s branding resonates with the Western mentality and lifestyle, tailoring campaigns, messaging, and visuals to appeal to US travelers.
• Champion Klook’s brand identity and values in all marketing materials and campaigns, ensuring alignment with the company's vision while adjusting to regional nuances.
• Continuously monitor market trends and consumer behavior to keep Klook ahead of the competition in the dynamic US travel and leisure market.
• Data-Driven Decision Making & Reporting:
• Utilize data analytics tools to measure, track, and report on the effectiveness of marketing campaigns, making recommendations for optimization based on performance metrics.
• Provide regular reports to leadership on key marketing performance indicators, customer behavior insights, and ROI on marketing activities.
• Supply Coordination & Product Readiness:
• Work closely with supply teams to ensure that all products and experiences offered by Klook are available, ready, and optimized for US customers.
• Collaborate with local and global supply teams to ensure that the product assortment is aligned with demand trends, ensuring that US customers have access to the best, most relevant travel experiences.

Bring your A-game, your creativity, and your expertise to Klook, where you’ll shape the future of travel marketing in the US.

Klook is proud to be an equal opportunity employer. We hire talented and passionate people of all backgrounds. We believe that a joyful workplace is an inclusive workplace, one where employees from all walks of life have an equal opportunity to thrive. We’re dedicated to creating a welcoming and supportive culture where everyone belongs.

Klook does not accept unsolicited resumes from any temporary staffing agency, placement service or professional recruiter (“Agency”). Klook will not be responsible for, and will not pay, any fees, commissions or other payments related to such unsolicited resumes.

An Agency must obtain advance written approval from Klook’s Talent Acquisition Team to submit resumes, and then only in conjunction with a valid fully-executed agreement for service and in response to a specific job opening for which the Agency has been requested to submit resumes for. Klook will not be responsible for, and will not pay, any fees, commissions or other payments to any Agency that does not have such agreement in place or does not comply with the foregoing.