Associate Director, Marketing Strategy - Immunology

Novartis Group Companies; East Hanover (NJ); On-site; USD 153,000 - 283,000; Full time

Job summary

Novartis Group Companies is seeking an Associate Director, Marketing Strategy - Immunology in East Hanover, NJ. Lead HCP marketing strategy, campaign execution, and launch readiness across SLE, LN, and SSc while partnering with Medical Affairs, Market Access, and Insights to shape the market.

The role includes 25% travel, cross-functional leadership, and a focus on turning insights into education and engagement strategies for healthcare professionals.

Qualifications

• Bachelor's degree required; MS/MBA preferred.
• 5+ years of commercial marketing experience in specialty or complex chronic conditions including market shaping and launch readiness.
• 3+ years leveraging data, analytics, and customer insights to drive personalization at scale in the US.

Responsibilities

• Partner to develop integrated HCP marketing strategy grounded in insights, KOL input, and launch-readiness needs.
• Lead disease-state education strategy for SLE, LN, and SSc; address disease burden and care pathways.
• Execute branded launch readiness initiatives: campaigns, field materials, digital engagement, and omnichannel activation.
• Support advisory boards and expert sessions to inform market shaping and messaging priorities.
• Lead HCP segmentation, journey mapping, and behavior-change strategy across Rheumatology providers.
• Translate clinical insights into HCP value narratives, messaging frameworks, and educational content.
• Collaborate on congress strategy, presence planning, and post-congress activation.
• Coordinate with Marketing, Medical Affairs, and other teams to ensure compliant market preparation.
• Develop field enablement tools, training content, and launch readiness materials.
• Define priorities, budget, agency scope, milestones, and KPIs to measure awareness and treatment readiness.

Skills

Commercial marketing

HCP marketing

Market shaping

Launch readiness

Omnichannel

Data analytics

Customer insights

KOL engagement

Cross-functional leadership

Education

Bachelor's degree

MS or MBA preferred

Job description

Job Description Summary

#LI-Hybrid

Help shape the future of care for people living with autoimmune diseases. As the Associate Director, Marketing Strategy - Immunology, you will focus on HCP marketing strategies and lead market shaping, branded promotion, and launch readiness initiatives that support disease awareness and treatment readiness across several potential new indications in Rheumatology. Partnering across General Management, Medical Affairs, Customer Engagement, Market Access, Insights & Analytics, and other Marketing teams, you will translate customer and market insights into impactful educational, engagement, and omnichannel strategies that prepare the market for launch, strengthen healthcare professional engagement, and support improved patient identification and care.

This role is based in East Hanover, NJ and will not have the ability to be located remotely. Novartis is unable to offer relocation support for this role; please only apply if this location is accessible for you. This position will require 25% travel as defined by the business (domestic and/or international).

Job Description

Key Responsibilities:

• Partner with the Director, Marketing Strategy, to develop and execute an integrated HCP marketing strategy grounded in HCP insights, KOL input, behavioral science, clinical understanding, and launch-readiness needs.
• Lead HCP disease-state education strategy to increase understanding of Systemic Lupus Erythematosus (SLE), Lupus Nephritis (LN) and Systemic Sclerosis (SSc), disease burden, diagnostic delays, multidisciplinary care, and ongoing patient management.
• Lead the development and execution of branded launch readiness initiatives, including promotional campaigns, field materials, digital engagement, customer journeys, and omnichannel activation designed to drive awareness, engagement, and future adoption.
• Support advisory boards, expert input sessions, consultant meetings, and insight generation forums to inform market shaping strategy, messaging, education priorities, and launch planning.
• Lead HCP segmentation, journey mapping, and behavioral strategy to identify belief barriers, knowledge gaps, decision points, and priority interventions across Rheumatology providers and other HCPs involved in patient care.
• Translate complex clinical, epidemiologic, and patient journey insights into clear HCP value narratives, scientific storytelling, messaging frameworks, educational content, and behavior-change strategies.
• Partner with other Rheumatology Marketing teammates on congress strategy and execution, including presence planning, scientific exchange alignment, booth or education concepts, post-congress insight capture, and follow-up activation.
• Partner with other Marketing Teams, General Management, Medical Affairs, Field Medical, Customer Engagement, Market Access, Insights & Analytics, Legal, Regulatory, Compliance, Communications, and agency partners to ensure aligned strategy, compliant execution, and coordinated market preparation.
• Support field force enablement by developing HCP education tools, objection-handling resources, messaging guidance, training content, launch readiness materials, and feedback loops to optimize customer engagement.
• Define HCP marketing priorities, budget needs, agency scope, launch milestones, KPIs, and measurement plans to assess awareness, belief shift, engagement quality, and treatment readiness indicators.

Essential Requirements:

• Bachelor's degree in related field is required; Master of Science and/or MBA preferred
• Minimum of5years ofexperience in commercial marketing with either specialty, or complex chronic condition HCP marketing experience including market shaping, treatment-readiness planning, cross-functional launch execution.
• Minimum of 3 years of demonstrated experience of leveraging data, analytics, and customer insights to drive personalization at scale within the US with demonstrated ability to translate clinical data, disease burden, and patient journey insights into commercial strategy, HCP messaging, and behavior-change tactics.
• Experience developing HCP disease-state education, advisory boards, KOL engagement plans, and/or congress strategies.
• Experience with HCP segmentation, customer journey optimization, omnichannel engagement, field enablement, and measurement planning.
• Strong cross-functional leadership and ability to collaborate effectively with various stakeholders and teams including General Management, Communications, Legal, Regulatory, Compliance.

Desirable Requirements:

• Background in immunology or other specialty therapeutic area with experience in supporting high-performing brands in highly competitive categories
• Recent pre-launch and launch experience

Novartis Compensation Summary:

The salary for this position is expected to range between $152,600 and $283,400 per year.

The final salary offered is determined based on factors like, but not limited to, relevant skills and experience, and upon joining Novartis will be reviewed periodically. Novartis may change the published salary range based on company and market factors.

Your compensation will include a performance-based cash incentive and, depending on the level of the role, eligibility to be considered for annual equity awards. US-based eligible employees will receive a comprehensive benefits package that includes health, life and disability benefits, a 401(k) with company contribution and match, and a variety of other benefits. In addition, employees are eligible for a generous time off package including vacation, personal days, holidays and other leaves.

EEO Statement:

The Novartis Group of Companies are Equal Opportunity Employers. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, sex, national origin, age, sexual orientation, gender identity or expression, marital or veteran status, disability, or any other legally protected status.

Accessibility and reasonable accommodations

The Novartis Group of Companies are committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, or to perform the essential functions of a position, please send an e-mail to [e-mail] or call [phone] and let us know the nature of your request and your contact information. Please include the job requisition number in your message.

Salary Range

$152,600.00 - $283,400.00

Skills Desired

Asset Management, Commercial Excellence, Cross-Functional Collaboration, Influencing Skills, Leadership, Operational Excellence, Product Lifecycle Management (PLM), Product Marketing, Stakeholder Engagement, Stakeholder Management