Associate Director, Marketing

BioSpace; South Brunswick (NJ); Híbrido; USD 180.000 - 205.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Bonus eligible

Medical, dental, vision, Rx insurance

401K with match

Paid Company Holidays

PTO

Descripción de la vacante

Tris Pharma, Inc. in New Jersey seeks an experienced pharma marketing professional to drive strategy and execution for ADHD products, including personal and non-personal promotion across Commercial and Medicaid.

A focus is launching new indications and branded products within the ADHD pipeline. You will lead marketing strategy for a flagship brand, guide market development, coordinate cross-functional launch plans, manage campaigns and budgets, and align messaging with brand strategy while

Formación

• Bachelor degree and 7+ years in brand/product marketing in pharma/biotech.
• Experience launching products, especially new indications with market education.
• Strong in marketing strategy, product positioning and market development.
• Experience with multi-channel campaigns from concept to measurement.
• Experience managing outside vendors including ad/media agencies.
• Ability to influence without direct authority.

Responsabilidades

• Lead development of marketing and product strategy for flagship ADHD brand.
• Oversee market assessment, development and HCP education for launches.
• Manage promotional campaigns within budget and timelines.
• Participate in brand planning and tactical development including media plans.
• Develop field communications and serve as primary marketing contact for sales.
• Support competitive intelligence and market potential analyses.
• Coordinate vendor selection and contract negotiations.
• Manage brand budget reconciliation and purchase orders.

Conocimientos

Marketing strategy

Market development

Multi-channel campaigns

Vendor management

Influence without authority

Educación

Bachelor's degree in business/scientific or related field

Descripción del empleo

Tris Pharma, Inc. (www.trispharma.com) is a leading privately-owned US biopharmaceutical company focused on development and commercialization of innovative medicines in ADHD, spectrum disorders, anxiety, pain and addiction addressing unmet patient needs. We have >150 US and International patents and market several branded ADHD products in the US. We also license our products in the US and ex-US markets. Our robust pipeline of innovative products employing our proprietary science and technology spans neuroscience and other therapeutic categories.

Our science and technology make us unique, but our team members set us apart; they’re the engine fueling Tris’ passion and innovation. Our colleagues understand the criticality of operating a successful business and take pride in the company’s success. Equally important is how we interact on a daily basis. We believe in each other and in respectful, open and honest communication to help support individual and team success.

We are looking for an experience pharma marketing professional who will function as a “hands‑on” member of our lean, branded ADHD Marketing team at our Monmouth NJ facility. This individual will drive marketing strategy and tactical execution for healthcare provider (HCP) engagement. This includes both personal and non-personal promotion across Commercial and Medicaid. A key focus is launching new indications (market development) as well as branded products within the ADHD pipeline.

• Leads development of the marketing/product strategy for a flagship ADHD brand.
• Responsible for market assessment, market development and HCP education as we prepare for the launch of new indications and pipeline products. This individual will lead a cross-functional team in all aspects of launch planning and execution of new products, indications, and dosage forms including but not limited to: developing plans to penetrate new markets, leading cross-functional planning teams to ensure alignment with strategy and tactics as well as timely development and execution, etc.
• Oversees and supports promotional campaigns and project management initiatives by developing and implementing promotional projects within budget and timelines; initiates tactics and sales materials in-line with overall brand objectives and aligns creative execution and messaging with brand strategy; manages production and fulfillment of promotional projects within timelines; effectively measures success of strategy and tactics; communicates within Commercial to drive initiatives forward.
• Actively participates in the brand planning process and development of the brand tactical plan including but not limited to: making necessary changes to align with brand strategy, providing insight and input into brand strategies, ensuring flawless execution of plans, providing input into media planning, evaluating personal and non-personal channels.
• Develops field communications regarding promotional materials and campaigns and functions as a primary contact for field sales force regarding marketing questions and concerns; provides insight to Training for field workshops
• Aids in driving scientific understanding, market potential, and strategic options (e.g., what’s possible) for Tris’ products in a highly competitive marketplace.
• Supports competitive intelligence initiatives by monitoring marketplace and ensuring the team is up to date on competitive activity as well as events within ADHD.
• Acts as primary contact and decisionmaker for third-party vendors assuring projects are delivered within specifications; participates in vendor selection process for assigned projects, reviews proposals and conducts contract negotiations; drives internal approval and timely execution of contracts.
• Responsible for brand budget management and reconciliation process including negotiation and management of open purchase orders; tracks specific projects budget reconciliation process.

Requirements

• Bachelor’s degree in business, scientific or related field and minimum 7 years’ brand/product marketing and/or marketing communications experience in the pharmaceutical, biotechnology or related industry.
• Demonstrated experience in driving marketing strategy and market development initiatives
• Experience with launching products, ideally in new indications that require significant market education
• Demonstrated experience in driving marketing strategy, product positioning, and market development program initiatives
• Experience working on multi-channel marketing campaigns and programs through multiple stages including concept, implementation, execution and measurement
• Experience working with, and/or managing, outside vendors including advertising and media agencies
• Ability to influence without direct authority.

Work Arrangements: We are a HYBRID work environment requiring local candidates to be able to work majority of week in our NJ office.

Anticipated salary range: $ 180K/yr to $ 205K/yr. Base salary offered is contingent on assessment of candidate’s education and experience level relative to requirements of the position and a review of related industry standards and internal equity.

Additional benefits: In addition to base salary, full-time employees are also eligible for incentives, including, but not limited to: bonus eligible, medical, dental, vision, Rx insurance, 401K with match, life insurance, paid Company Holidays, PTO, Paid Volunteer Time and Employee Resource Groups.

Tris Pharma, Inc. offers a highly competitive compensation and benefits package. To build and enhance our diverse workforce, we encourage applications from individuals with disabilities, minorities, veterans, women, LGBTQ, etc. Tris Pharma, Inc. is an Equal Opportunity Employer.