Associate Director, Marketing

New York Times; New York (NY); Hybrid; USD 93,000 - 100,000; Full time

Job summary

Sony Music Entertainment seeks an Associate Director, Marketing (NY, NY) to work on all aspects of marketing for assigned artists. Plan, develop, pitch, & execute innovative marketing strategies to launch brand, & develop artists.

Reqs: Bachelor's in Music Business or related field and 3 yrs of experience in the role or related; must have 3 yrs of exp with DSPs & promotional strategies; telecommuting permitted 1 day/week; travel 10% domestic & international. Salary: $93,000 to $100,000 per year.

Qualifications

• Bachelor's degree in Music Business or related field, or foreign equivalent.
• At least 3 years of experience in the offered role or related field.
• Experience with DSPs and promotional strategies in the music industry.
• Ability to develop and execute online marketing plans for diverse musical artists.

Responsibilities

• Plan, develop, pitch, and execute innovative marketing strategies for assigned artists.
• Lead marketing initiatives to launch brands and develop artists.
• Monitor analytics on streaming platforms and adjust campaigns accordingly.

Skills

DSPs experience

Promotional strategies

Marketing analytics

Music industry data

Education

Bachelors in Music Business

Tools

DSP platforms

Job description

Marketing: Sony Music Entertainment seeks Associate Director, Marketing (NY, NY) to work on all aspects of mktng for assigned artists. Plan, develop, pitch, & execute innovative mrktng strategies to launch brand, & dvlp artists. Reqs: Bach deg or foreign equiv in Music Bus, or rltd fld & 3 yrs of exp in job offered or rltd. Must have 3 yrs of exp working w/ DSPs & promotional strats in the music industry; dvlp & execut online mkt plans for diverse musical artists; monitor analytics on streaming platforms; & collect & analyze music industry data on customer demographics, preferences, & needs to identify potential mkts. Telecommuting permitted 1 day/week. 10% domestic & international travel reqd. Salary: $93,000 to $100,000 /year. Email CV to Diane Barnett, [e-mail] Ref # 05616.00011.