Associate Director, Marketing

The Rector & Visitors of the University of Virginia; Charlottesville (VA); On-site; USD 165,000 - 218,000; Full time

Benefits offered by this job

Comprehensive Benefits Package

Generous PTO

Retirement Savings

Disability Insurance

Health Savings Plans & Flexible Spend

Education Support

Job summary

UVA Health is seeking a Director of Marketing to lead brand strategy and growth across UVA Community Health and affiliated institutes. You will translate clinical priorities into integrated marketing programs, elevate scientific storytelling, and drive patient acquisition with a cross-functional team.

This role reports to the Office of Strategic Marketing and Communications, with relocation assistance possible.

Qualifications

• Bachelor's degree required.
• 8+ years relevant professional experience, including 3+ years of formal managerial experience.

Responsibilities

• Lead the development and stewardship of the UVA Health brand strategy across audiences, markets, and channels.
• Guide brand positioning, messaging, creative strategy, visual identity, and brand adoption.
• Serve as the primary strategic marketing lead for UVA Community Health, including its medical group, three Northern Virginia hospitals, and outpatient clinics.
• Develop localized strategies and campaigns to support growth, increase brand awareness, and respond to Northern Virginia market dynamics.
• Partner with health system leaders to identify market opportunities and align local initiatives with system priorities.
• Elevate the Manning Institute of Biotechnology's research and education efforts and communicate complex science to diverse stakeholders.
• Collaborate with cross-functional teams to deliver coordinated, multichannel programs and measure impact.
• Lead research and KPIs to optimize campaigns and demonstrate ROI.
• Manage budgets, agencies, vendors, and cross-functional initiatives.
• Mentor and develop direct reports and improve team processes and accountability.
• Present strategic recommendations and performance results to senior leaders.

Education

Bachelor's degree

Job description

Reshape how patients, providers, researchers, and communities experience one of the nation's leading academic health systems. This highly visible leadership opportunity brings together enterprise brand stewardship, healthcare growth strategy, consumer insights, and scientific storytelling to strengthen the reach and reputation of UVA Health.

The Director, Marketing serves as a strategic leader within the Office of Strategic Marketing and Communications. The position will guide the UVA Health brand, lead marketing strategy for UVA Community Health, and elevate the visibility of the UVA Paul and Diane Manning Institute of Biotechnology and the School of Medicine research enterprise.

The Role

This role is ideal for an accomplished marketing leader who can move confidently between enterprise strategy and disciplined execution. You will partner with clinical, operational, academic, and administrative leaders to translate organizational priorities into integrated marketing programs that build brand equity, support patient acquisition, and advance institutional reputation.

Your work will include:

• Leading the development and stewardship of the UVA Health brand strategy across audiences, markets, and channels.
• Guiding brand positioning, messaging, creative strategy, visual identity, and organizational brand adoption.
• Serving as the primary strategic marketing lead for UVA Community Health, including its medical group, three Northern Virginia community hospitals, and network of outpatient clinics.
• Developing localized strategies and campaigns that support specialty and service-line growth, increase brand awareness, and respond to the distinct dynamics of Northern Virginia markets.
• Partnering with UVA Community Health leaders and health system strategy teams to identify market opportunities and align local initiatives with system-wide priorities.
• Elevating the UVA Paul and Diane Manning Institute of Biotechnology, its research, discovery and development programs, and the work of key faculty.
• Translating complex scientific and clinical advancements into clear, compelling narratives for patients, providers, partners, and other stakeholders.
• Collaborating with Performance Marketing, Digital Solutions, Creative Studio, Content and Social, and other communications partners to deliver coordinated, multichannel programs.
• Leading quantitative consumer and provider research and monitoring measures such as awareness, preference, perception, market trends, and brand lift.
• Establishing meaningful KPIs and measurement frameworks, using performance insights to optimize campaigns and demonstrate return on investment.
• Managing marketing budgets, agency relationships, vendors, cross-functional initiatives, and competing priorities.
• Mentoring and developing direct reports while improving team processes, accountability, and operational effectiveness.
• Presenting strategic recommendations and performance results to senior and executive leaders.

Why UVA Health

At UVA Health, marketing connects people with care, makes complex discoveries understandable, and helps advance the mission of an integrated academic health system. This position offers the opportunity to influence work spanning community-based care, specialty growth, academic medicine, biomedical research, and enterprise reputation.

The role provides:

• Exceptional strategic scope, with responsibility for brand leadership, regional growth marketing, research visibility, and stakeholder engagement.
• Direct partnership with senior leaders across clinical care, operations, research, education, and administration.
• The opportunity to shape marketing strategy for a growing community health network serving Northern Virginia.
• A central role in sharing breakthrough research and innovation from the UVA Paul and Diane Manning Institute of Biotechnology and the School of Medicine.
• Access to specialized teams in performance marketing, analytics, digital solutions, creative services, content, and social media.
• A culture that values evidence-based decision-making, collaboration, measurable outcomes, and purposeful innovation.
• The ability to lead highly visible work that strengthens public understanding of UVA Health and supports access to its services and expertise.

Relocation assistance may be available for qualified candidates.

Why People Love Living in Charlottesville

Charlottesville offers a distinctive combination of professional opportunity and quality of life. Set near the Blue Ridge Mountains, the area provides convenient access to hiking, cycling, scenic drives, vineyards, and other outdoor recreation, alongside a vibrant food, arts, music, and cultural scene. The community combines the energy and resources of a university town with manageable commutes, established neighborhoods, and opportunities to enjoy a balanced lifestyle. For professionals and families seeking meaningful work in an academically rich environment, Charlottesville offers an appealing place to build both a career and a life.

MINIMUM REQUIREMENTS:

Education: Bachelor's degree required.

Experience: 8+ years relevant professional experience, to include 3+ years of formal managerial experience required.

Licensure: None.

PHYSICAL DEMANDS:

This is primarily a sedentary job involving extensive use of desktop computers. The job does occasionally require traveling some distance to attend meetings, and programs.

The pay range for this role is $165,000.00 - $218,293.00 annually. Individual compensation will be determined by the selected candidate's qualifications, previous work experience, and/or education.

Benefits

• Comprehensive Benefits Package: Medical, Dental, and Vision Insurance
• Generous Paid Time Off
• Retirement Savings
• Long-term and Short-term Disability
• Health Saving Plans, and Flexible Spending Accounts
• Certification and Education Support

UVA Health is a world-class Magnet Recognized academic medical center and health system with a level 1 trauma center. 2023-2024 U.S. News & World Report "Best Hospitals" guide rates UVA Health University Medical Center as "High Performing" in 5 adult specialties and 14 conditions/procedures. We are one of 70 National Cancer Institute designated cancer centers. UVA Health Children's is named by 2023-2024 U.S. News & World Report as the best children's hospital in Virginia with 9 specialties ranked among the best in the nation. Our footprint also encompasses 3 community hospitals and an integrated network of primary and specialty care clinics throughout Charlottesville, Culpeper, Northern Virginia, and beyond.

The University of Virginia is an equal opportunity employer. All interested persons are encouraged to apply, including veterans and individuals with disabilities. Learn more about UVA's commitment to non-discrimination and equal opportunity employment.