Associate Director, Influencer Marketing

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Los Angeles (CA)

On-site

USD 140,000 - 210,000

Full time

14 days+

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Job summary

Naturium in Los Angeles, CA seeks an accomplished Influencer Marketing Lead to define and drive the creator strategy and program governance. You will grow the influencer team, forge deep creator partnerships, and oversee multi-channel campaigns across paid, earned, and organic channels.

You will partner with brand, PR, and social teams to align strategy with skincare trends and drive measurable business impact. Leadership and collaboration are essential in this role.

Qualifications

7+ years of experience in influencer, creator, digital, or integrated marketing, with significant experience in beauty or skincare.
Bachelor’s degree in Marketing, Communications, or a related field, or equivalent relevant experience.
Proven success setting and leading influencer marketing strategies and integrated creator programs with measurable impact.

Responsibilities

Set the vision and lead influencer and creator marketing strategy for Naturium.
Own annual and quarterly strategic planning and the influencer programming calendar.
Lead, manage, and develop the influencer marketing team.
Identify, evaluate, and cultivate creator relationships across all tiers.
Build relationships with influencers, talent managers, agencies, dermatologists, estheticians, and key opinion leaders.
Develop and oversee influencer campaigns across paid, earned, and organic creator programming.
Lead influencer strategy for events, activations, and brand experiences.
Negotiate contracts, scopes, deliverables, exclusivity, usage rights, and investments.
Own influencer marketing budgets and resource allocation.
Establish KPIs and measurement frameworks using Creator IQ/Tribe Dynamics.
Translate campaign performance into insights for optimization and leadership.
Serve as influencer marketing subject-matter leader across PR, Social Media, Brand Marketing, Creative, and Marketing teams.
Monitor skincare conversations, emerging creators, platform trends, and best practices.
Report to the AVP, Integrated Marketing.

Skills

Influencer Marketing

Digital Marketing

Integrated Marketing

Strategic Planning

Project Management

Performance Evaluation

Content Best Practices

Negotiation

Analytical Capabilities

Skincare Knowledge

Communication

Cross-Functional Leadership

Organizational Skills

Problem-Solving

Coaching

Education

Bachelor’s degree in Marketing or Communications

Tools

Creator IQ

Tribe Dynamics

Job description

Responsibilities

Set the vision and lead Naturium's influencer and creator marketing strategy
Own annual and quarterly strategic planning and the influencer programming calendar
Lead, manage, and develop the influencer marketing team
Identify, evaluate, and cultivate creator relationships across all tiers
Build relationships with influencers, talent managers, agencies, dermatologists, estheticians, and key opinion leaders
Develop and oversee influencer campaigns across paid, earned, and organic creator programming
Lead influencer strategy for creator events, trips, launch activations, and brand experiences
Lead partnership negotiations covering contracts, scopes, deliverables, exclusivity, usage rights, and investment
Own influencer marketing budgets and resource allocation
Establish KPIs and measurement frameworks using Creator IQ/Tribe Dynamics
Translate campaign and portfolio performance into insights and recommendations for optimization and senior leadership
Serve as influencer and creator marketing subject-matter leader across PR, Social Media, Brand Marketing, Creative, and Marketing teams
Monitor skincare conversations, emerging creators, platform trends, consumer behavior, cultural shifts, and influencer marketing best practices
Report to the AVP, Integrated Marketing

Requirements

7+ years of experience in influencer, creator, digital, or integrated marketing, with significant experience within beauty or skincare
Bachelor’s degree in Marketing, Communications, or a related field, or equivalent relevant experience
Proven success setting and leading influencer marketing strategies and integrated creator programs that deliver measurable brand and business impact
Demonstrated people leadership experience, including managing, coaching, and developing high-performing team members
Strong established relationships across the creator, talent management, agency, expert, and broader beauty ecosystem
Deep knowledge of the skincare landscape, including consumer trends, ingredients, creators, key opinion leaders, and emerging conversations
Strong understanding of social platforms, creator ecosystems, content best practices, events and experiential programming, and evolving digital trends
Experience managing meaningful influencer marketing budgets and negotiating complex talent partnerships
Strong analytical capabilities and experience establishing KPIs, evaluating performance, and using Creator IQ/Tribe Dynamics
Exceptional relationship-building, communication, and cross-functional leadership skills
Strong strategic planning, project management, organizational, and problem-solving capabilities

Core Competencies

Demonstrates expertise in influencer and creator marketing strategy, with a strong focus on relationship building, budget management, and performance analysis. Proven ability to lead teams and develop integrated marketing programs that drive measurable impact in the beauty and skincare industry.

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