Associate Director HPV Vaccines
Merck
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Benefits offered by this job
Job summary
Merck & Co. seeks an Associate Director, Primary Market Research to lead strategic primary market research for HPV vaccines. You will frame business questions, oversee studies, and partner with global and US teams to translate insights into actions.
Join a multidisciplinary team advancing AI-enabled research, synthetic respondents, and advanced analytics to accelerate decision-making while ensuring compliant, responsible use of data and customer insights across the product lifecycle.
Qualifications
- Minimum of 3 years of market research experience in related fields.
- In-depth knowledge of the US healthcare environment.
- Mastery of market research methodologies; ability to coach others.
Responsibilities
- Develop and oversee execution of market research plans for the product franchise.
- Provide leadership for primary market research projects and develop research plans.
- Apply AI-enabled research methodologies and analytics to inform decisions.
- Lead vendor management and ensure timely delivery of insights.
Skills
Education
Job description
Our Marketing team is passionate about bringing our medicines and vaccines to our customers around the world. Through digital listening and patient analytics, we can understand our customers’ needs and strive to provide solutions to meet them. At our Company, we are leveraging insights, analytics and technology, as we invent for life on behalf of patients around the world. We are seeking those who have a passion for using strategic insights, data and analytics to drive decision making, that will allow us to tackle some of the world’s greatest health threats.
Within our commercial Insights, Analytics, and Data organization we are transforming to better power decision-making across our end-to-end commercialization process, from business development to late lifecycle management. As we endeavor, we are seeking a dynamic talent for the role of Associate Director, Primary Market Research .
The Associate Director of HPV Vaccines will be a main point of contact for their assigned areas of responsibility for our product's marketing / commercial team. The position will plan, prioritize, manage, and execute a scope of work for our product. Responsibilities include providing strategic input to the extended global and US teams via primary market research projects and secondary data analysis by proactively defining business questions and opportunities, identifying strategic insights, and recommending actionable business solutions. The Associate Director will also help advance the evolution of Primary Market Research by leveraging AI-enabled research, analytics, and knowledge management capabilities to accelerate insight generation, enhance decision-making, and identify innovative approaches to understanding customers, markets, and business opportunities.
This person is expected to be an exceptional team player who can comfortably interact with and add value to the existing market research team as well as strategically partner with extended team members including pricing and access, sales, promotion, marketing and our Research & Development Division (https://go.msd.com/~vs4xix) . The Associate Director will consistently demonstrate strong leadership skills with an ability to work independently in a rapidly changing environment with a transformational mindset, cultural awareness and resiliency to change. The successful candidate should have an understanding of emerging AI-powered market research methodologies and capabilities including but not limited to synthetic respondents and digital personas and will embrace emerging technologies and data-driven ways of working, while ensuring the responsible, compliant, and effective application of AI and advanced analytics to support business objectives.
- Develop and oversee execution of an assigned portion of the Global and US market research plan within the product franchise with a strategic mindset and minimal supervision.
- Provide leadership and strategic thinking for assigned primary market research projects for our product including framing critical business questions, identification of information needs, identifying considerations from other data sources, development of research/analysis plans and management of the research process to deliver an objective understanding of key customers, competitors’ products and current/future market developments.
- Take full ownership of understanding the business challenges/information needs, consider alternatives, propose appropriate methods and approaches, apply best practices, and proactively consider and/or develop new techniques and innovations to meet objectives.
- Proficient in various market research methodologies and research techniques to design effective research studies.
- Evaluate and apply innovative market research approaches and emerging technologies, including AI-assisted synthesis, advanced analytics, digital personas, simulated respondents, and connected insights ecosystems, where appropriate to address business needs and inform strategic decisions.
- Complete analyses using available secondary data, syndicated reports and databases and integrate findings into primary market research efforts to build and tell a compelling story and deliver concise and actionable results, on an as-needed basis.
- Lead execution of market research studies, including project planning, budget management, vendor briefing, timeline oversight, compliance requirements, and delivery of actionable insights and recommendations, including innovative options.
- Clearly articulate the business rationale, hypotheses, methodology, and expected impact of research approaches to managers and franchise/client teams, ensuring alignment to business objectives.
- Evaluate, select, and manage external research partners based on methodological expertise, technical capabilities, quality standards, innovation potential, and ability to deliver against business needs.
- Assess vendor capabilities in AI-enabled research methodologies and analytics solutions, ensuring appropriate application, compliance, transparency, methodological rigor, and measurable business value.
- Proactively engage marketing/commercial teams to ensure insights are integrated into decision‑making and planning; synthesize findings across multiple sources to frame strategic options and provide consultative guidance.
- Required: BA/BS
- Preferred: MBA/MS
- Minimum of 3 years of market research experience and a total of 10-14 years of relevant experience in related functions (including sales, marketing, marketing/sales support).
- In-depth knowledge of the US healthcare environment.
- Highly developed analytical skills, strong problem-solving, and demonstrated ability to think strategically and objectively.
- Is at mastery level in the full range of market research methodologies; able to coach/guide others in the application of market research methods and models.
- Experience working in a multi-product franchise.
- Experience in Vaccines (either in market research or related functions) is highly desirable.
- Thorough understanding of marketing principles (our Company (https://go.msd.com/~vs4xix) 's Marketing) and their application across different stages of the product life cycle and customer segments.
- Prior experience with innovative HCC and HCP research methods a plus.
Business Analysis, Business Analysis, Business Decisions, Business Opportunity Identification, Competency Management, Competitive Analysis, Customer Analytics, Insight Generation, Lateral Thinking, Life Cycle Planning, Market Analysis, Marketing, Market Opportunity Identification, Market Research Reports, Market Share Analysis, Primary Capital Markets, Product Lining, Product Sales, Researching, Sales Analysis, Stakeholder Relationship Management, Strategic Analysis, Strategic Recommendations, Strategic Thinking, Supplier Management {+ 2 more}
Our company is committed to inclusion, ensuring that candidates can engage in a hiring process that exhibits their true capabilities. Please click here (https://survey.sogosurvey.com/r/aCdfqL) if you need an accommodation during the application or hiring process.
As an Equal Employment Opportunity Employer, we provide equal opportunities to all employees and applicants for employment and prohibit discrimination on the basis of race, color, age, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or other applicable legally protected characteristics. As a federal contractor, we comply with all affirmative action requirements for protected veterans and individuals with disabilities. For more information about personal rights under the U.S. Equal Opportunity Employment laws, visit:
EEOC Know Your Rights (https://www.eeoc.gov/sites/default/files/2022-10/22-088_EEOC_KnowYourRights_10_20.pdf)
EEOC GINA Supplement
We are proud to be a company that embraces the value of bringing together, talented, and committed people with diverse experiences, perspectives, skills and backgrounds. The fastest way to breakthrough innovation is when people with diverse ideas, broad experiences, backgrounds, and skills come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another’s thinking and approach problems collectively.
Learn more about your rights, including under California, Colorado and other US State Acts (https://www.msdprivacy.com/us/en/CCPA-notice/)
The salary range for this role is
$156,900.00 - $247,000.00
This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. An employee’s position within the salary range will be based on several factors including, but not limited to relevant education, qualifications, certifications, experience, skills, geographic location, government requirements, and business or organizational needs.
The successful candidate will be eligible for annual bonus and long-term incentive, if applicable.
We offer a comprehensive package of benefits. Available benefits include medical, dental, vision healthcare and other insurance benefits (for employee and family), retirement benefits, including 401(k), paid holidays, vacation, and compassionate and sick days. More information about benefits is available at https://jobs.merck.com/us/en/compensation-and-benefits .
We will consider qualified applicants with arrest and conviction records for employment in compliance with the San Francisco Fair Chance Ordinance
We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance
Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.
Regular
No relocation
No
10%
Hybrid
Not Indicated
No
n/a
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