Associate Director, HCP Marketing - Spasticity

AbbVie; Irvine (CA); On-site; USD 150,000 - 230,000; Full time

Benefits offered by this job

PTO & holidays

Medical/Dental/Vision insurance

401(k)

Long-term incentive programs

Job summary

AbbVie in the United States is seeking a strategic marketing leader to shape HCP engagement and drive brand value across indications and channels. You will own the U.S.

development of compelling value propositions, positioning, and campaigns that connect with patients and measurably grow the business. As a trusted subject-matter expert on the Brand Team, you will translate insights into executable strategies, lead cross-functional initiatives with Commercial, Medical, Finance, and Analytics, and

Qualifications

• Bachelor’s degree required.
• Marketing experience with increasing responsibility and impact.
• Ability to develop and execute strategies delivering measurable results.
• Strong understanding of insights, segmentation, positioning, brand strategy, and integrated marketing.
• Financial acumen with budgeting, forecasting, and P&L management.
• Experience leading teams, agencies and cross-functional initiatives in fast-paced environments.
• Exceptional communication, storytelling and influencing skills.
• Strong strategic thinking with practical execution.

Responsibilities

• Listen to insights from the sales team and lead the ISA development.
• Create and execute a new campaign launch within six months.
• Lead consumer journey strategy to create relevant brand experiences.
• Develop differentiated value propositions, positioning and platforms.
• Partner with business leaders to build integrated marketing plans.
• Drive annual and long-range business planning aligned with growth objectives.
• Turn insights into bold, actionable strategies teams can activate.
• Build high-performing partnerships with agencies and vendors.
• Influence senior stakeholders and work cross-functionally to deliver outcomes.
• Own and monitor the product P&L with focus on ROI and resource allocation.

Skills

Brand strategy

Integrated marketing

Consumer insights

Strategic thinking

Financial acumen

Cross-functional leadership

Communication skills

Campaign management

Agency management

Education

Bachelor's degree

Job description

About AbbVie

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on LinkedIn, Facebook, Instagram, X and YouTube.

Company Description

About AbbVie

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on LinkedIn, Facebook, Instagram, X and YouTube.

Job Description

Purpose

As a strategic marketing leader, you will shape how HCPs experience and connect with the brand across the full journey—from insight to engagement to action. You will lead the U.S. development of all HCP compelling value propositions, positioning, and creative strategies that make a meaningful difference for patients and drive measurable business impact. Serving as a trusted subject-matter expert on the Brand Team, you will translate consumer, clinical, and financial insights into clear, differentiated, and executable marketing strategies across products, indications, and channels.

Responsibilities

• Listen to insights and feedback from the sales team and lead the development of the Integrated Sales Aid (ISA).


• Create and execute a new campaign launch in the first six months.


• Lead consumer journey strategy, identifying opportunities to create more relevant, seamless, and impactful brand experiences.


• Develop differentiated value propositions, positioning, segmentation, and creative platforms that strengthen brand relevance and competitive advantage.


• Partner with business leaders to build and execute integrated marketing plans that deliver patient, market, and financial results.


• Drive annual and long-range business planning, ensuring marketing priorities align with enterprise strategy and growth objectives.


• Turn consumer, market, clinical, and financial insights into bold, practical strategies that teams can activate with confidence.


• Build high-performing partnerships with agencies, vendors, and other external collaborators.


• Influence senior stakeholders and work cross-functionally with teams such as Commercial, Medical, Finance, Customer Engagement, Market Access, Analytics, and Sales to deliver strong business outcomes.


• Own and monitor the product P&L, using strong financial discipline to prioritize investments, manage trade-offs, and maximize return.


• Accelerate brand growth by increasing penetration, market share, awareness, and consumer engagement.


• Lead the development of next-generation products, enhancements, and experiences informed by unmet needs and the patient journey.


• Direct complex marketing initiatives from strategy through execution, ensuring plans, campaigns, and deliverables are delivered on time and with excellence.


• Simplify the story – take complex ideas or strategies and boil them down to understandable action.

Qualifications

Required

• Bachelor’s degree required.


• Demonstrated marketing experience with progressively increasing responsibility and strong capability across core marketing disciplines.


• Proven ability to develop and execute strategies that deliver measurable business results.


• Strong understanding of consumer insights, segmentation, positioning, brand strategy, and integrated marketing.


• Financial acumen, including experience with budgeting, forecasting, and P&L management.


• Experience leading teams, agencies, and cross-functional initiatives in a fast-paced environment.


• Exceptional communication, storytelling, and influencing skills, with the ability to engage stakeholders at all levels.


• Strong strategic thinking paired with a practical, action-oriented approach to execution.

Preferred

• Previous cross-franchise, cross-channel, or portfolio marketing experience.


• Experience developing consumer-focused products, services, or end-to-end customer experiences.


• Experience in a highly regulated industry, such as biopharmaceuticals, healthcare, or medical devices.

Additional Information

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:

• The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.


• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.


• This job is eligible to participate in our long-term incentive programs.

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law.

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.

US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html

US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:

https://www.abbvie.com/join-us/reasonable-accommodations.html