Associate Director, HCP Marketing - DMD

Dyne Tx; Northern (KY); Hybrid; USD 195,000 - 225,000; Full time

Job summary

Dyne Therapeutics is seeking an Associate Director of DMD HCP Marketing to develop and execute HCP-focused strategies in an active launch environment. You will lead education platforms, peer-to-peer programs, and congress strategy, aligning across Marketing, Medical Affairs, and Field Teams to create a cohesive HCP experience.

You will translate clinical data into compelling HCP messaging, manage omnichannel initiatives, and test and optimize actions based on real-time insights and KPIs to drive

Qualifications

• Bachelor’s degree required; MBA or MPH preferred.
• 7+ years of experience in pharmaceutical or biotechnology marketing, with US HCP marketing experience.
• Experience leading launch-phase HCP marketing initiatives for specialty or rare diseases.
• Experience in neurology, neuromuscular, rare disease, or accelerated approval preferred.
• Proven ability to translate complex science into compliant HCP messaging.

Responsibilities

• Develop and execute HCP strategies and launch plans for DMD.
• Lead HCP education platforms, peer-to-peer programming, and congress strategy.
• Drive omnichannel engagement across personal and non-personal promotion.
• Collaborate with Marketing, Medical Affairs, Market Access, and Field Teams.
• Mentor cross-functional teams and ensure regulatory, privacy, and policy compliance.

Skills

HCP marketing

Launch strategy

Omnichannel

Cross-functional teamwork

AI-enabled marketing

Travel up to 30%

Education

Bachelor’s degree

MBA or MPH preferred

Tools

AI-enabled workflows

Job description

Our commitment to people with neuromuscular diseases

Dyne Therapeutics is focused on delivering functional improvement for people living with genetically driven neuromuscular diseases. We are developing therapeutics that target muscle and the central nervous system (CNS) to address the root cause of disease. The company is advancing clinical programs for Duchenne muscular dystrophy (DMD) and myotonic dystrophy type 1 (DM1) as well as preclinical programs for facioscapulohumeral muscular dystrophy (FSHD), Pompe disease and multiple DMD mutations. At Dyne, we are on a mission to deliver functional improvement for individuals, families and communities. Learn more at https://www.dyne-tx.com/ , and follow us on X , LinkedIn and Facebook .

Role Summary :

The Associate Director, DMD HCP Marketing, plays a key role in developing and executing HCP-focused strategies and initiatives that empower care providers who treat Duchenne muscular dystrophy. In an active launch environment, this role will lead key HCP education platforms, including peer-to-peer programming and commercial congress strategy, while supporting broader HCP launch execution and omnichannel activation. The role blends strategic thinking with strong executional ownership, ensuring Dyne delivers meaningful engagement and education aligned with our mission and brand objectives. This individual will operate with agility to meet critical launch milestones, leverage innovative technologies and omnichannel tactics to maximize educational impact, and partner closely across Marketing, Medical Affairs, Scientific Affairs, Market Access, and Field Teams to create a cohesive HCP experience from awareness through treatment while continuously optimizing based on real-time insights and launch KPIs.

Primary Responsibilities include:

HCP Strategy & Launch Execution (in alignment with Brand Strategy)

• Support development of the DMD HCP strategy and lead execution of priority HCP initiatives from pre-launch through launch and beyond, in alignment with brand strategy set by the Brand Lead.
• Contribute to HCP segmentation and priority behavior mapping across stages of adoption; translate insights into sequenced engagement strategies that move HCPs forward, enabled by coordinated messaging and channel optimization.
• Translate clinical data and label information into HCP message strategy and content priorities that support adoption and long-term utilization.
• Provide HCP marketing input into evidence planning discussions, ensuring customer insights, competitive dynamics, and educational needs are considered in future evidence priorities.
• Lead execution of HCP omnichannel engagement initiatives across personal and non-personal promotion, partnering with omnichannel and analytics teams to optimize disease-state and branded initiatives in alignment with HCP and brand strategy.
• Partner to build closed-loop deployment models to continuously test and learn which messages and channels resonate, detect progression along the belief ladder, and refine journeys accordingly.
• Support the generation of actionable signals that drive next best actions across digital and field channels, in tight coordination with field teams.

Cross Functional Leadership

• Serve as a core member of the US Marketing Team, partnering closely with Medical & Scientific Affairs, Market Access, Patient Services, Legal, Regulatory, and Compliance to ensure HCP initiatives align to the scientific narrative, access realities, and patient support model.
• Contribute to competitive readiness and scenario planning, including current and future competitors, data readouts, and pipeline considerations, to strengthen HCP engagement and performance over time.

HCP Education, KOL/Peer to Peer, and Congress

• Lead the peer-to-peer education workstream, including strategy, execution, speaker and KOL engagement coordination, modern formats and channels, and ongoing optimization, in alignment with overall HCP and brand strategy.
• Partner with Thought Leader Liaisons (TLLs) as primary field executors for peer-to-peer programming and KOL engagement, including congresses, advisory boards, and speaker programs, ensuring strategic alignment, compliant materials and training, and consistent capture of field insights to inform ongoing optimization.
• Lead the commercial HCP congress strategy workstream for priority meetings, including objectives, messaging, content and booth experience, field readiness, and integrated pre-, during-, and post-congress engagement plans, in alignment with overall brand strategy and cross-functional congress planning.

Insights, Analytics, and Operational Excellence

• Serve as a scientifically fluent, analytically rigorous HCP marketing partner, asking the right questions and partnering with Market Research, Analytics, and Omnichannel teams to translate insights into performance-improving actions.
• Partner with agencies and internal teams to develop and deploy high performing content; leverage AI enabled workflows where appropriate to increase speed and effectiveness while maintaining compliance.
• Drive PRC execution for HCP materials and ensure all initiatives meet regulatory, privacy and company policy requirements.

Education and Skill Requirements

• Bachelor’s degree required; advanced degree such as MBA or MPH preferred
• 7+ years of experience in pharmaceutical or biotechnology marketing, with meaningful experience in US HCP Marketing.
• Experience supporting or leading launch-phase HCP marketing initiatives for specialty or rare disease products.
• Experience in neurology, neuromuscular, rare disease, or accelerated approval strongly preferred
• Proven ability to translate complex science into compelling, compliant HCP messaging.
• Strong strategic mindset with hands-on execution capability.
• Experience working in cross-functional teams in a fast-paced environment
• Excellence in communication, influence, and stakeholder management skills.
• Entrepreneurial mindset with comfort building capabilities in a first-launch environment.
• Curious, early adopter of emerging technologies; comfortable piloting AI-enabled solutions to improve marketing effectiveness and efficiency.
• Willingness to travel as needed (anticipated up to 30%)

#LI-Onsite

MA Pay Range

$195,000 — $225,000 USD

The pay range reflects the base pay range Dyne reasonably expects to pay for this role at the time of posting. Individual compensation depends on factors such as education, experience, job-related knowledge, and demonstrated skills.

The statements contained herein reflect general details as necessary to describe the principles functions for this job, the level of knowledge and skill typically required, and the scope of responsibility, but should not be considered an all-inclusive listing of work requirements. Individuals may perform other duties as assigned, including work in other functional areas to cover absences or relief, to equalize peak work periods or otherwise balance workload.

Dyne Therapeutics is an equal opportunity employer and will not discriminate against any employee or applicant on the basis of age, color, disability, gender, national origin, race, religion, sexual orientation, veteran status, or any classification protected by federal, state, or local law.