Associate Director/Director, Patient Marketing

Celcuity Inc.; Northern (KY); Hybrid; USD 150,000 - 210,000; Full time

Benefits offered by this job

Annual performance incentive bonus

New hire equity package

Medical insurance

Dental insurance

Vision insurance

401(k) match

PTO

Paid holidays

Job summary

Celcuity Inc. is seeking an Associate Director / Director, Patient Marketing to drive the launch of REVTORPYK, a novel PI3K/AKT/mTOR inhibitor for advanced breast cancer.

You will lead patient marketing strategy, develop the promotional platform, and collaborate with APPs, nurses, caregivers, and advocacy groups. The role emphasizes omni-channel tactics, educational content, and regulatory compliance, with strong cross-functional partnership across commercial operations, sales, medical, and

Qualifications

• 10+ years of commercial experience in pharma/biotech
• 5+ years of oncology marketing including patient marketing
• Proven track record in launching campaigns and products
• Experience leading promotional campaigns and cross-functional teams
• Understanding FDA regulations governing pharmaceutical promotions and PRC processes

Responsibilities

• Lead development of the patient marketing strategy aligned to brand objectives
• Develop the patient promotional platform including messaging and campaigns
• Create APP/nursing educational platform and omnichannel approach
• Oversee prioritization and review of patient materials through Promotional Review Committee
• Collaborate with commercial operations, sales, medical, and market access for aligned execution
• Monitor and optimize campaigns using performance metrics and insights
• Manage agencies and budgets to ensure timely delivery within budget

Skills

Strategic marketing

Cross-functional leadership

Regulatory compliance

Stakeholder influence

Project management

Education

BS/BA in science, business, marketing

Job description

The Associate Director / Director, Patient Marketing will play a pivotal role in the launch of Celcuity’s first product – REVTORPYK. REVTORPYK is a novel, multi-target PI3K/AKT/mTOR (PAM) pathway inhibitor initially focused on advanced breast cancer, with the potential for additional indications. The successful candidate will develop a comprehensive, patient-centered promotional engagement strategy, lead the development of the patient marketing promotional platform, and create related tactics for patients, caregivers, advanced practice providers (APPs), and other nursing stakeholders. Additionally, this person will help represent the voice of the patient and caregiver in the development of brand strategy and commercial priorities. This is a highly visible, high-growth role that requires strong strategic thinking, superior cross-functional collaboration, and the ability to operate at all levels of a rapidly growing organization.

Responsibilities

• Lead the development of the patient marketing strategy for REVTORPYK, ensuring alignment to APP/nursing, patient, and caregiver needs as well as the overarching brand strategy and commercial objectives
• Lead the development of the patient promotional platform, including messaging, creative campaigns, and promotional tactics
• In collaboration with Promotional lead, develop a comprehensive APP/nursing educational platform and omnichannel approach
• In collaboration with the Multi-channel Marketing Lead, develop a comprehensive patient omnichannel strategy
• Oversee the internal prioritization and review process of patient materials, projects, and resources through the Promotional Review Committee
• Partner with commercial operations, sales, medical, and market access to ensure strategic alignment and seamless execution of tactics
• Monitor, assess, and optimize promotional campaigns using performance metrics and insights
• Collaborate with creative and media agencies to manage assigned tactics and budget responsibly. Ensure effective coordination as needed and ensure projects are completed within budget and on time
• Partner with patient advocacy to compliantly support advocacy-related and patient-facing initiatives
• Ensure compliance with regulatory and compliance/legal standards for pharmaceutical promotions
• Represent Celcuity as a trusted partner in the oncology community
• Other duties as assigned

Qualifications

Required

• B.S./B.A. in science, business, marketing, or a related field
• 10+ years of commercial experience in the pharmaceutical/biotech industry
• 5+ years of oncology marketing experience, including direct patient marketing
• Proven track record in leading the development and implementation of successful marketing campaigns
• Product launch experience as a promotional marketer
• 2+ years Pharma sales experience, preferable in oncology
• Demonstrated cross-functional collaboration, including managing across teams and external agencies
• Knowledge of FDA regulations governing pharmaceutical promotions and compliance standards, including the Promotional Review Committee process
• Exceptional communication and presentation skills, with the ability to influence at all levels of the organization
• Entrepreneurial mindset and a track record of exploring new ways of working, driving new opportunities, and catalyzing others to build creative solutions
• Sound judgment and decision‑making skills
• Solid planning and project management capabilities

Preferred

• MBA or advanced degree in a related field
• Marketing experience in breast cancer
• Cross-functional experience in areas such as market analytics, sales, sales management, or key customer marketing

About Celcuity

Celcuity is a commercial biotechnology company pursuing development of targeted therapies for treatment of multiple solid tumor indications. The company's first FDA‑approved product is REVTORPYK (gedatolisib), a potent, pan‑PI3K and mTORC1/2 inhibitor that comprehensively blockades the PAM pathway. REVTORPYK is approved to treat adults with HR+/HER2- advanced breast cancer that progressed on prior endocrine therapy in the metastatic setting.

The Phase 3 VIKTORIA-2 trial is evaluating gedatolisib in combination with palbociclib and either fulvestrant or letrozole for the first‑line treatment of HR+/HER2- locally advanced or metastatic breast cancer. A Phase 1/2 clinical trial evaluating gedatolisib in combination with darolutamide in patients with metastatic castration resistant prostate cancer, is ongoing.

Celcuity is an Equal‑Opportunity Employer.

Celcuity is committed to fair and equitable compensation practices, and we strive to provide employees with total compensation packages that are competitive. The exact base pay offered for this role will depend on various factors, including but not limited to the candidate’s geography, qualifications, skills, and experience.

The successful candidate will be eligible for an annual performance incentive bonus and a new hire equity package. Celcuity also offers various benefits offerings, including, but not limited to, medical, dental, vision insurance, 401(k) match, PTO, and paid holidays.

• medical
• dental
• vision insurance
• 401(k) match
• PTO
• paid holidays