Associate Director, Digital Product Management – AI Orchestration

Publicis Groupe; New York (NY); On-site; USD 112,000 - 180,000; Full time

Job summary

Digitas is seeking an Associate Director, Digital Product Management – AI Orchestration to enhance agency operations by applying generative AI and data to digital marketing. You’ll join a team building and maturing a bespoke AI platform, creating, deploying, and supporting custom AI agents to boost efficiency across internal teams and client projects.

You’ll partner with Strategy, Data & Analysis, Media, Experience Design, and Project Management to translate business needs into technical

Qualifications

• Bachelor’s degree in Business or Technology preferred.
• 7+ years in technology roles supporting cross‑functional teams in agile environments.
• Hands‑on experience with generative AI, machine learning, or related technologies.

Responsibilities

• Represent the Digitas AI team to internal partners, stakeholders, and clients.
• Deliver AI solutions for agency teams such as Strategy, Data & Analysis, Media, Experience Design, Project Management, and cross-capability client suites.

Skills

Generative AI

Leadership

Presenter

Prompt engineering

Analytical thinking

Agile/Scrum

Cross-functional

Education

Bachelor's degree in Business or Technology

Tools

Atlassian suite

Figma

Diagramming tools

Job description

Company description

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

The Digitas culture is made up of fearless, inventive and generous Unicorns of all kinds.

Overview

Associate Director, Digital Product Management – AI Orchestration

Digitas is seeking a skilled and motivated Associate Director, Digital Product Management – AI Orchestration to enhance agency operations and client projects by applying generative AI and data to digital marketing.

You’ll join a team that’s building and maturing our ever-accelerating bespoke AI platform in service of the rest of the agency. The team creates, deploys, and supports customAI agents that increase the efficiency and productivity of our internal teams, while keeping them on the cutting edge of serving our clients. In this pivotal role, you will partner closely with internal teams to analyze processes, uncover pain points, map out opportunities, apply technical strategy, and deliver solutions for AI transformation.

While generative AI will be a core focus, your toolbox will also include automation technologies and process/workflow optimization.

Key Responsibilities

• Represent the Digitas AI team tointernal partners,stakeholders, and clients.
• Partner with internal teams and SMEs to deliver AI solutions for agency teams such as Strategy, Data and Analysis, Media, Experience Design, Project Management, Social and our cross-capability client suites (Total Commerce, CRM, Creative Experience).
• Drive the discovery and delivery of AI-powered projects using our generative AI platform.
• Collaborate with Product Managers, engineers, and stakeholders to translate business needs into clear technical requirements and actionable tasks.
• Collaborate with cross-disciplinary teams to ideate, develop, and launch new agents and experiences.
• Createagents and orchestrations on your own and in collaboration with SMEs and engineers
• Provide hands‑on technical oversight, troubleshooting, and problem‑solving as new features and enhancements are developed.
• Help to shape intake, planning, and delivery processes that make work mature, scalable, sustainable, and impactful.
• Build and execute rollout, training, support, and maintenance processes and practices.
• Stay current with generative AI,MarTech, and related technologies to inform best practices and recommend improvements.
• Present complex technical concepts to both technical and non‑technical audiences with clarity and confidence.
• Report to the Vice President Group Director, Technology, Services & Suites.

Who You Are

• Technically adept and passionate aboutGenerativeAI(and related tech), innovation, and delivering high‑quality solutions.
• A leader and a doer. You’ll lead projects and be hands‑on in implementing solutions. Expect to lead meetings with internal stakeholders, document requirements, assess technical feasibility, consult and collaborate with SMEs, create technical documentation including technical diagrams, strategy manifestoes, user flows, agent prompts, and data flows.
• The owner of technical expertise and a deft interpersonal touch. You can go deep on MCP servers with an architect on Monday and the next day talk brand safety and creative concepting with a brand creative lead.
• An expert at balancing blue‑sky ideation with real‑world solutioning—and you know when to emphasize one versus the other.
• A top‑notch presenter.
• Flexible, adaptable, and fluid.
• A subject matter expert in prompt engineering and generative AI best practices, offering hands‑on guidance and training to clients to maximize the value of the platform.
• Proficient in using a range of tools-including the Atlassian suite, Figma, and diagramming tools-to effectively manage and support fast‑paced projects.
• Collaborative and detail‑oriented, with a proven ability to thrive in dynamic environments.

Qualifications

We’re looking for strong, impactful work experience, which typically includes:

• 7+ years in technology roles, with experience supporting cross‑functional development teams in an agile environment.
• Bachelor’s degree (or equivalent) in Business or Technology related field preferred
• Hands‑on experience with generative AI, machine learning, or related technologies.
• Familiarity withMarTechplatforms, tools, and the digital marketing or advertising technology landscape.
• Proven capability in system/business analysis and driving product development from ideation to launch.
• Excellent analytical, creative problem‑solving, and critical thinking skills.
• Adaptability to handle risk, change, and feedback while maintaining composure under pressure.
• Experience supporting product or application development, with exposure to agile/Scrum methodologies.
• Ability to troubleshoot, problem‑solve, and support technical delivery across multiple projects.

Preferred

• Experience in a professional services, agency, or consulting environment.
• Experiencepresenting technical concepts to clients or stakeholders.
• Experience using no/low‑code platforms to create multi‑step agents/workflows.

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Compensation Range

USD $112,290.00 - USD $179,712.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third‑party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 10/1/2027.