Associate Director, Data Analytics

canvasww; New York (NY); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Pet insurance

Commuter benefits

Disability insurance

Life insurance

401(k) matching

Holidays

Do Good Day

Unlimited PTO

Job summary

Canvas Worldwide is seeking an Associate Director, Analytics to lead our day-to-day analytics for a QSR client. The role focuses on operationalizing a measurement ecosystem that connects media investments to consumer behavior and business outcomes, informing decision-making with actionable insights.

You will shape the measurement agenda for an iconic brand and oversee advanced initiatives such as marketing mix modeling, incrementality tests, attribution, brand lift, and consumer research, within

Responsibilities

• Lead day-to-day analytics for a QSR client, linking media investments to consumer behavior and outcomes.
• Develop measurement strategies to support planning, optimization and growth, translating insights into actions.
• Shape the measurement agenda for an iconic QSR brand.
• Oversee advanced measurement initiatives, including MMM, incrementality testing, attribution, brand lift, and consumer research.

Job description

Associate Director, Analytics

Canvas Worldwide dares to be the challenger the ad industry needs. Do you "Challenge the Comfortable?" Then you'll fit right in here at Canvas. Recognized as one of Ad Age's "Best Places to Work" for three consecutive years, Canvas Worldwide is an independent media agency committed to providing creative solutions for brands that challenge the status quo. Our clients include Hyundai, Kia, Genesis, MGM, Zillow and McDonald\'s (to name a few...).

Our agency cultivates an environment where all are welcome to push outside their comfort zones to solve problems in new ways. We encourage the team to be its best by creating the most positive workplace experience for all. For instance, we outpace the industry on diversity and inclusion AND offer continuous training and workshops for career development. So, if you dare to challenge the comfortable... then keep reading.

Responsibilities

• Serve as the day-to-day analytics lead for a QSR client, operationalizing a measurement ecosystem that connects media investments to consumer behavior and business outcomes.
• Execute measurement strategies that support planning, optimization, and business growth while ensuring insights are translated into clear, actionable recommendations.
• Shape the measurement agenda for an iconic/beloved QSR brand.
• Oversee advanced measurement initiatives, including marketing mix modeling, incrementality testing, attribution, brand lift, and consumer research.

Salary and Benefits

Actual base salary is determined upon factors such as experience, qualifications, training, certifications, and internal equity. The Company reserves the right to modify this pay range at any time. Base salary is part of a total rewards package that includes highly competitive benefits such as generous medical, dental, vision, pet insurance, commuter benefits, disability and life insurance coverage, 401(k) matching, up to 14 holidays per year, a "Do Good Day," and unlimited PTO.

Additional perks include employee social and wellness events, a DEI Council, auto purchase rebate program, and monthly wellness allowance.

In-Office Work Schedule

This is a hybrid role, requiring a minimum of 3 days in-office per week.

Equal Opportunity Employer

Canvas Worldwide is an Equal Opportunity Employer: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.

Fair Chance Hiring

CA Applicants: Canvas Worldwide practices Fair Chance Hiring