Associate Director, Creator Management

Publicis Groupe; New York, Northern (NY, KY); Hybrid; USD 100,000 - 120,000; Full time

Benefits offered by this job

Medical coverage

Dental

Vision

401k

Paid time off

Job summary

Publicis Groupe is seeking an Associate Director, Creator Management for Influential to lead day-to-day strategy and campaign execution for Fortune 500 clients. This role will head the east coast campaign management team while collaborating with Client Management and Creative groups and building relationships with creators across social platforms.

The ideal candidate has 7+ years in digital advertising/influencer marketing, strong negotiation skills, and a proven track record managing

Qualifications

• 7+ years of experience in digital/advertising/influencer marketing
• Experience managing multiple 6–7 figure projects in fast-paced environments
• Expert negotiating skills and managing six figure budgets
• Extensive network of managers/agents or influencer contacts
• Direct experience with on-site influencer activations
• Knowledge of offline and online media space and brand relationships
• Excellent organizational skills with multitasking and timelines
• Comfortable in a startup environment and cross-functional influence
• Familiar with major social platforms and trends
• Bachelor’s degree or equivalent experience

Responsibilities

• Be accountable for the overall success of Influential's social campaigns
• Build and execute creator strategies, refine success metrics, and introduce new metrics
• Support training in planning, audience reporting, and use of research tools
• Liaise between campaign management and account management, analytics, and operations
• Oversee influencer casting, negotiation, contracting, and content management
• Understand the relationship between brand, media, and consumer across online/offline
• Stay informed on influencer marketing space and industry trends
• Maintain schedules and records with strong organizational skills
• Collaborate cross-functionally and participate in feedback-driven improvements

Skills

Campaign management

Negotiation

Influencer marketing

Budget management

Relationship building

Project management

Communication

Team leadership

Research tools

Audience reporting

Education

Bachelor’s degree or equivalent experience

Tools

Research tools

Brand measurement tools

Performance tracking tools

Job description

Company description

Recognized as Social Media/Influencer Agency of the Year, and as the annual partner for Forbes Top Creators List, Influential sits at the center of culture and the creator economy.

Through our platform Captiv8, the industry’s #1 ranked influencer marketing platform, we combine deep API integrations, advanced AI, and machine learning with human expertise to connect brands with a network of more than 15 million creators worldwide.

Our work powers award-winning campaigns across Meta, Snap, TikTok, YouTube, and more, partnering with Fortune 500 companies and global organizations to deliver impact across retail foot traffic, in-store sales, online conversions, and TV tune-in.

At Influential, you’ll work with a fast-moving, high-performance team solving complex problems and shaping the future of marketing. You’ll build, grow, and make an impact alongside top talent, leading brands, and the world’s most influential creators.

Ready to join us?

Overview

Influential is looking for an experienced Associate Director, Creator Management to implement the day-to-day strategy and campaign execution for Fortune 500 clients. This role will lead the east coast campaign management team while supporting the development and execution of our top-tier influencer marketing campaigns. The Associate Director works closely with our Client Management and Creative teams and is responsible for building relationships with the influencer community across all social platforms.

Responsibilities

• Be accountable for the overall success of Influential's social campaigns
• Build and execute creator strategies specific to campaigns, refine current success metrics, and introduce new success metrics
• Support training of all aspects of planning and audience reporting, use of research tools, as well as the development of writing and presentation skills
• Liaise between the campaign management team and other key internal groups on each account (account management, research/analytics, operations) to ensure client needs are being met
• Oversee Influencer “casting”, negotiation, contracting and content management across different brand campaigns.
• Knowledge of offline and online space; strong understanding of the relationship between brand, media, and consumer
• Well versed in the influencer marketing space or strong interest in the industry
• Working knowledge of online performance tracking and brand measurement tools
• Strong organizational skills with the ability to multitask, detail-oriented with attention to schedules and timelines, and maintenance of records and materials
• A self-starter who loves collaboration and is open to feedback, comfortable working independently as well as influencing cross-functional teams.

Qualifications

• 7+ years of experience working in a digital, advertising, or influencer marketing environment including
• Experience managing multiple 6 to 7 figure projects at one time in a fast-paced environment
• Expert negotiating skills and management of six figure Influencer campaign budgets
• Established and extensive network of managers/agents or Influencer contacts.
• Direct experience with on-site Influencer activations
• Knowledge of offline and online space, with a strong understanding of the relationship between brand, media, and consumer
• Working knowledge of online performance tracking and brand measurement tools
• A self-starter who loves collaboration and is open to feedback, comfortable working independently as well as influencing cross-functional teams
• Strong organizational skills and attention to details, while juggling multiple projects and timelines
• Comfortable working in a startup environment, creating organization and processes where none may exist
• Knowledge of all major social platforms and recent trends on Instagram, Facebook, Pinterest, TikTok, Twitter, YouTube, and more
• Bachelor’s degree or equivalent experience

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $100,000.00 - USD $120,000.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 9/14/2026.