Associate Director, Creative (Copy)

Publicis Group; Boston (MA); On-site; USD 106,780 - 163,632; Full time

Job summary

Digitas, part of Publicis Groupe, seeks a senior writer with a robust social-writing background to lead creative projects across large-scale social campaigns and multi-channel work. You will partner with strategy, media, DnA and technology teams to inform and execute ideas that resonate in highly regulated industries.

The role emphasizes original, breakthrough ideas and strong storytelling, with a focus on building relationships and delivering compelling social content across platforms.

Qualifications

• Four-year degree and at least six years at a competitive creative agency.
• Experience writing for social media across channels.
• Experience with regulated industries is a plus.
• Familiarity with prompt-based AI tools (ChatGPT, DALL·E, etc.).
• Ability to build relationships internally and externally.

Responsibilities

• Lead teams in developing and executing socially led work across large-scale social campaigns and multi-channel projects.
• Leverage strategic insights, experiences and storytelling to sell ideas.
• Demonstrate strong writing background with appreciation for art direction and copywriting.
• Collaborate with strategy, media, DnA and tech to inform work.
• Build relationships internally and externally.

Skills

Social media writing

Cross-channel campaigns

Prompt-based AI tools

Education

Four-year degree

Tools

ChatGPT

DALL·E

Job description

Company description

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

Responsibilities

Job Responsibilities:

• Help lead teams in the development and execution of socially led work that spans across large-scale social campaigns to smaller day-to-day projects, and could include multi-channel work that spans all things digital.
• Understand the value of strategic insights, experiences and storytelling to create and sell your ideas.
• While this role is specifically for candidates with a writing background, an appreciation and understanding of the craft (both art direction and copywriting) is a must.
• Partner with agency capabilities including strategy, media, DnA and tech to help inform the work.
• Build relationships internally and externally.

Qualifications

Required:

• Four-year degree and at least six years at a competitive creative agency. Work should include strong social experience, demonstrating an understanding of writing specifically for social, and a track record of successful creative work, along with experience working on cross-channel campaigns.
• Experience working on clients in heavily regulated industries is a plus.
• Energy, a sense of humor, and an open and curious mind — yes, these things really do matter. So does being straightforward, candid and, above all, respectful — of the work and your peers.
• Awards are a nice bonus, but original breakthrough ideas and real creative problem-solving are even better.
• Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation.
• An understanding of the nuances between social platforms, from Instagram and Facebook to TikTok and LinkedIn (and everything in between)

All other text retained from original like "All your information will be kept confidential according to EEO guidelines."

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $106,780.00 - USD $163,632.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 9/1/2026.