Associate Director, #Content Engagement

Wucf Tv; Orlando, Northern (FL, KY); Hybrid; USD 55,000 - 75,000; Full time

Benefits offered by this job

Medical

Dental

Vision

Life Insurance

Supplemental Insurances

FSA & HSA

Employee Assistance Program

Paid time off

Retirement savings options

Tickets to events

Education assistance

Job summary

UCF Athletics in Orlando is seeking a marketer to manage the #Content unit across UCF, Conference, and NCAA rules, driving branding and fan development campaigns for 16 sports via social media.

The role requires strong graphic design, creativity, and communication, with occasional evenings, weekends, or travel. You will lead the Content Engagement internship and coordinate with Brand, Partnerships, and Tickets teams to maximize fan engagement and revenue.

Qualifications

• Master's degree in an appropriate area; or Bachelor's degree in an appropriate area with two years of experience.
• 2+ years of progressive marketing experience with an emphasis on game day experience.
• Graphic design, creativity, attention to detail, communication, and organizational skills.

Responsibilities

• Assists in managing the overall #Content unit within UCF Athletics under the Sr. Associate AD, #Content
• Implements branding and fan development campaigns for 16 sports programs through engaging content
• Serves as the primary voice of the @UCFKnights accounts
• Oversees additional brand and sport accounts within the #Content unit
• Leads the #Content Engagement internship program
• Collaborates with external teams to grow UCF brand awareness and revenue opportunities
• Handles gameday/event responsibilities for assigned sports as needed
• Represents UCFAA, Inc. and UCF to NCAA, Conference, and community; serves on committees as requested
• Other duties as assigned

Skills

Graphic design

Creativity

Attention to detail

Communication

Organizational skills

Game day marketing

Education

Master's degree in marketing or related field

Bachelor's degree in marketing or related field

Job description

Department: UCF Athletics - #Content

This position assists in the management of the overall #Content unit within UCF, Conference, and NCAA rules and regulations, and is engaged in the implementation and activation of organizational branding and fan development campaigns for 16 nationally recognized sports programs through various social media platforms.

Responsibilities

• Assists in managing the overall #Content unit within UCF Athletics under the Sr. Associate AD, #Content
• Implements branding and fan development campaigns for 16 nationally recognized sports programs through the creation of engaging, entertaining and education content
• Serves as the primary voice of the @UCFKnights accounts
• Oversees additional brand and sport accounts across the #Content unit
• Leads the #Content Engagement internship program
• Researches trends and best practices to share with #Content unit as well as other external team members
• Collaborates with external teams (Brand Advancement, ChargeOn Fund, Corporate Partnerships, Tickets, Video Services) to grow awareness of the UCF brand and maximize revenue opportunities
• Handles gameday/event responsibilities for assigned sports as needed
• Represents UCFAA, Inc. and UCF to the NCAA, Conference, other universities, and the community; serves as liaison to campus constituencies and on committees as requested
• Other duties as assigned

Minimum qualifications

• Master's degree in an appropriate area of specialization; or Bachelor's degree in an appropriate area of specialization and two (2) years of appropriate experience.
• 2+ years of progressive marketing experience with an emphasis on game day experience.
• Graphic design, strong creativity, attention to detail, communication, and organizational skills.
• Due to the nature/scope of Athletics and Athletics events, position may require work during evenings, weekends, and holidays, as well as the ability to stand / walk for extended periods of time and occasional travel.
• As a staff member of UCF Athletics, the selected candidate will be a person of integrity and character who shares a commitment for customer service and knowing / complying with NCAA, Conference, and institutional rules as they apply to the UCF Athletics program.

Salary

Salary: Negotiable

Please note that UCF Athletics operates as a Direct Support Organization (DSO) of the University of Central Florida, with different payroll and benefits than university employees.

As a proud member of the Big 12 Conference, our mission is to positively transform the lives of our students academically, athletically and personally through a nationally competitive intercollegiate athletics program that enhances the reputation and visibility of the university.

We strive to be Florida's preeminent athletic program representing UCF and our community with distinction on the national stage as "Orlando's Hometown Team".

Benefits

UCF Athletics values our employees and working for us has its perks, including:

• Medical
• Dental
• Vision
• Life Insurance
• Supplemental Insurances
• Flexible Spending & Health Savings Accounts
• Employee Assistance Program

Wellness initiatives: UCF Athletics is recognized by Cigna Healthcare with the silver level Healthy Workforce Designation for our commitment to employee well-being and vitality through our benefits offerings, wellness platform and programming

• Paid time off for applicable positions, including annual and sick time off and paid holidays
• Retirement savings options
• Employee discounts, including tickets to many Orlando attractions
• Tickets to UCF sporting events
• Education assistance