Associate Director, Consumer Marketing - EOE

Regeneron Healthcare Solutions, Inc (USA); United States; On-site; USD 157,000 - 257,000; Full time

Benefits offered by this job

Annual bonuses

Equity awards

Pension/retirement benefits

401(k) company match

Health and wellness programs

Fitness centers

Insurance benefits

Paid time off

Family support benefits

Job summary

Regeneron is seeking an Associate Director of Gastroenterology Consumer Marketing to translate EoE brand strategy into best-in-class execution and own the day-to-day digital ecosystem, non-personal promotion, and patient engagement initiatives. This role reports to the Director, GI Consumer Marketing and requires strong matrix leadership and meticulous attention to detail.

Four days on-site in Sleepy Hollow, NY with travel up to 15%.

Qualifications

• Bachelor’s degree required; MBA is a plus.
• 10+ years in relevant industry with 3+ years in pharma/biotech marketing or DTC/consumer experience.
• Experience in Gastroenterology and/or Immunology preferred.
• Alliance / co-promotion experience preferred.
• Proven ability to manage external agencies and navigate MLR/JRC review processes.

Responsibilities

• Translate EoE brand strategy into flawless tactical execution across digital and non-personal promotion.
• Own EoE consumer CRM program email content, cadence, segmentation, and personalization.
• Own EoE website/content experience with SEO/SEM and AI-driven targeting.
• Manage materials lifecycle for consumer materials including Veeva/asset management.
• Manage multiple external agencies (creative, digital, media, production) and budgets.
• Support media planning and buying; contribute to channel decisions.
• Translate data into actionable optimizations and maintain KPI dashboards.
• Serve as Regeneron consumer lead within the alliance.
• Lead patient engagement and education programs.
• Partner cross-functionally to ensure unified messaging.
• Ensure regulatory/legal/ethical guidelines compliance.

Skills

Gastroenterology marketing

DTC/consumer marketing

Agency management

MLR/JRC processes

Alliance/co-promotion

Brand strategy

Education

Bachelor’s degree

MBA

Tools

Veeva

CRM systems

Job description

About the Role

Build our future together: The Associate Director of Gastroenterology Consumer Marketing will have a passion for advancing patient education for people living with eosinophilic esophagitis (EoE). This individual translates EoE brand strategy into best-in-class execution – with primary ownership of the day-to-day development of the digital ecosystem, non-personal promotion, and patient engagement programs. Success in this role requires exceptional attention to detail, the ability to navigate a highly matrixed organization within an alliance brand, and a self-directed drive to turn strategy into flawless execution. This position reports to the Director, GI Consumer Marketing.

Location & Travel

When & where: Four days on-site in Sleepy Hollow, NY, and to travel up to 15% (including occasional weekend travel as needed)

Responsibilities

Discover your role: Translating EoE brand strategy into flawless tactical execution the consumer non-personal promotion ecosystem — social, display, online video, audio, programmatic, and patient-facing materials — driving each asset from brief through medical/legal/regulatory approval and in-market launch. Owning the EoE consumer CRM program email content, cadence, segmentation, and personalization across the patient and caregiver journey to drive enrollment, engagement, and education. Owning the EoE website and content experience – keeping it discoverable across evolving search (SEO/SEM) and AI-driven environments and adopting new data and audience capabilities (including alliance-delivered precision-marketing platforms) to sharpen targeting. Managing the materials life cycle for consumer materials, ensuring 100% accuracy and compliance and anticipating the downstream implications of every change before anything is disseminated to patients. This includes Veeva/asset management. Managing multiple external agencies (creative, digital, media, production) across briefs, timelines, SOWs, and budgets – holding partners accountable to cost-efficient, strategically sound, and compliant deliverables. Supporting media planning and buying across digital and offline channels (TV/online video, programmatic and endemic display, social, and search) in partnership with the media AOR; contributing to channel, flighting, spending, and measurement decisions. Translating data from marketing mix models, campaign analytics, market research, and the EoE patient journey and consumer behavior into actionable optimizations and maintaining concise KPI dashboards and performance reporting for senior leadership. Serving as the day-to-day Regeneron consumer lead within the alliance – partnering closely with alliance counterparts, driving brand alignment and building consensus. Leading patient engagement and education programs, such as the patient/caregiver ambassador program, webinars, and signature initiatives from concept through measurement and learning. Partnering cross-functionally with Medical, Regulatory, Legal, Patient Support Services, Advocacy, Communications, HCP marketing, Sales, and Global partners to ensure a unified message across the consumer journey. Ensuring all marketing processes, programs, and materials are developed and administered consistently with corporate guidance and all regulatory, legal, and ethical guidelines.

Requirements

• A bachelor’s degree (required)
• an MBA is a plus.
• 10+ years of progressive industry or relevant professional experience, including 3+ years of pharmaceutical/biotech marketing, product management, or DTC/consumer experience
• Experience in Gastroenterology and/or Immunology preferred.
• Alliance / co-promote experience preferred.
• Demonstrated ability to manage multiple external agencies and navigate MLR/JRC review processes.

Compensation & Benefits

Salary Range (annually) $157,200.00 - $256,600.00

Regeneron offers a competitive and comprehensive total rewards package which may include, depending on country and role:

• annual bonuses or other incentive plans
• equity awards
• pension or retirement benefits
• 401(k) company match
• health and wellness programs
• fitness centers
• insurance benefits (e.g. medical, dental, vision, life and disability)
• paid time off
• family support benefits

For additional information about Regeneron benefits in the U.S., please visit https://careers.regeneron.com/en/working-at-regeneron/total-rewards/. For other locations, additional information will be provided during the recruitment process.

Employment Information

We are committed to building a workplace with an inclusive culture. Regeneron is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion or belief (or lack thereof), sex, sexual orientation, gender identity or expression, gender reassignment, marital or civil partnership status, civil status, pregnancy or parental status, age, disability, nationality, citizenship status, ethnic or national origin, membership of the Traveler community, familial status, genetic information, military or veteran status, or any other characteristic protected under applicable law. Where required, we will provide reasonable accommodation to applicants with known disabilities or chronic illnesses during the recruitment process, unless such accommodation would impose undue hardship.

Where necessary, we disclose salary ranges for roles in all countries in which we operate. The final offer will be determined within the relevant range based on the country of employment, specific role level, and your skills and experience. In some countries, collective bargaining agreements (CBAs) may apply and influence certain elements of pay or benefits.

Please be advised that at Regeneron, we believe we do our best work when we are together. For that reason, many roles are required to be performed on‑site. Please speak with your recruiter and hiring manager for more information about on‑site expectations for your role and location.

As part of the recruitment process, certain background checks may be conducted in accordance with the laws of the country where the position is based. The purpose of such checks is to verify certain information prior to the commencement of employment such as identity, right to work and educational qualifications. For jobs in Canada: this posting is for an existing position.

Company Overview

Regeneron is a leading biotechnology company that invents life-transforming medicines for people with serious diseases. Founded and led for over 30 years by physician-scientists, our unique ability to repeatedly and consistently translate science into medicine has led to nine FDA-approved treatments and numerous product candidates in development, almost all of which were homegrown in our laboratories. Our medicines and pipeline are designed to help patients with eye diseases, allergic and inflammatory diseases, cancer, cardiovascular and metabolic diseases, neurology, infectious diseases and rare diseases. Regeneron is also proud of award winning culture of innovation, being recognized as a Great Place to Work in 2021, Fast Company’s Best Workplace for Innovators in 2020, and Forbes JUST companies in 2020, among others.