Associate Director, Communications Design

Initiative; New York (NY); On-site; USD 120,000 - 180,000; Full time

Job summary

Initiative is seeking an Associate Director, Communications Design in New York to orchestrate the communications plan from idea to measurable market impact. You will translate concept into a detailed communications architecture and oversee that the brand message aligns with strategy and culture.

You will lead next-generation plans with business units and creative partners, target high-value audiences, and guide KPI delivery and profitability while pursuing new business opportunities.

Qualifications

• Experience in an integrated planning role in media, publisher / vendor, or communications discipline (digital, content).
• Ability to delegate and oversee direct reports.
• Proven ability to develop and maintain strong client relationships and vendor networks.
• Excellent written, verbal communication and presentation skills.

Responsibilities

• Oversees the development of the detailed communications plan to power the idea.
• Present the Connections Design holistic approach to stakeholders with Director, Communications Design.
• Manage day-to-day outputs and workflow for the client as it relates to Communications Design.
• Present client education on marketplace trends in Communications Design.
• Oversee training of design team in communications planning fundamentals.
• Apply planning best practices to surface media and marketing intelligence for an impactful plan across OESP.

Skills

Integrated planning

People management

Client relations

Communication

Time management

MS Office

No degree required

Tools

MS Office

Job description

As Associate Director, Communications Design you are the orchestrator of the Communications Plan, and all its detail. Working with the Director, Communications Design, you oversee the translation of the idea approach into the detailed communications architecture and connected plan, the brand will take to market, tied to culture. Your role is to curate every detail to create powerful experiences for your client’s brands in market, aligned to the strategy and idea leaning into your knowledge of how communications work in today’s dynamic landscape.

As the Associate Director, Communications Design, you will help to manage the delivery of next generation plans. You will work with the Specialty Business Units, and creative partners to design the right tactics for the idea. You will work with strategic audience experts on the right high value audiences to meet the brief. You will work with growth analytics to guide the appropriate high-level communications goals required to deliver the business outcomes. You will work with partnerships to identify and vet the short-list of the right channels and partners for the task, you help to make the strategic direction and idea a reality.

Responsibilities

• Oversees the development of the detailed communications plan to power the idea
• In conjunction with Director, Communications Design present the Connections Design holistic approach to the relevant stakeholders
• Manage the outputs of day-to-day requirements and workflow of the client as it relates to Communications Design
• Present client education program around Communications Design relevant marketplace trends.
• Oversee the management and training of design team in communications planning fundamentals
• Spearhead the best practice application of planning approach including key tools and techniques to surface media and marketing intelligence and insights to produce an impactful, culturally rich communications plan across owned, earned, shared, paid (OESP)
• Write and manage outputs from RFP submissions from the Design discipline, in collaboration with Partnerships leads
• Contribute to client Key Performance Indicator (KPI) delivery and to Specialty Business Units (SBU) growth and client profitability
• Contribute to new business as required

Required Skills and Experience

• Experience in an integrated planning role in media, publisher / vendor, or communications discipline (digital, content)
• Ability to delegate and oversee direct reports
• Proven ability to develop and maintain strong professional relationships with clients, colleagues, and vendors
• Excellent written, verbal communication and presentation skills
• Strong time-management and organizational skills
• Required PC proficiency and solid working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.)
• Initiative does not require candidates to have a college degree

Desired Skills and Experience

• 6+ years relevant experience with 3+ years managing or developing staff
• Category or audience experience as relevant per assignment
• Proven problem-solving ability
• Ability to work successfully within a team, handling multiple projects and meeting tight deadlines under pressure
• Prior experience working on a pharmaceutical client