A complete application in a minute — tailored resume and cover letter, ready to send.
Bristol Myers Squibb in Princeton, NJ, seeks an Associate Director, Commercial AI and Advanced Analytics to lead marketing mix, KDA and causal analyses that inform brand investment and omnichannel strategy. The role blends hands-on modeling with translating results into clear business recommendations for Marketing, Brand and Finance partners.
You will design scalable MMx pipelines, ensure model governance, and collaborate with enterprise platforms to deliver agent-enabled insights.
At Bristol Myers Squibb, our employees often ask, “Who are you working for?”- a question that fuels collaboration, accountability, and urgency in our work. Our purpose-driven culture inspires us to discover, develop, and deliver innovative medicines to prevail over serious diseases. We offer uniquely interesting and meaningful work, opportunities for growth, and a supportive environment that values inclusion, wellbeing, flexibility, and comprehensive benefits. This is work that transforms the lives of patients, and the careers of those who do it.
Summary: The Associate Director, Commercial AI and Advanced Analytics is responsible for delivering advanced commercial measurement and decision intelligence across BMS brands and therapeutic areas. This role owns the design, execution, and operationalization of advanced Marketing Mix (MMx), causal, and optimization analytics that inform investment decisions, omnichannel strategy, and performance optimization. This position is highly hands-on and execution-focused, combining strong technical depth in marketing analytics with the ability to translate complex modeling outputs into clear, actionable recommendations for Marketing, Brand, Omnichannel, Field, and Finance partners. The Associate Director operates within an enterprise analytics framework, aligning with TA Analytics Leads and centralized platforms while ensuring high-quality, on-time delivery of insights that directly impact brand strategy and ROI.
Deliver Advanced Marketing & Commercial Measurement
Own end-to-end development and execution of advanced Marketing Mix (MMx) and Key Driver Analyses (KDA) to support brand planning, budget optimization, and performance assessment. Apply advanced modeling techniques to quantify incremental impact across channels (sales force, digital, TV, congresses, patient programs). Translate modeling outputs into clear business implications for brand strategy, media mix, and investment allocation. Support annual brand planning, in-year optimization, and scenario analysis using MMx outputs.
Build & Operate Advanced MMx Capabilities
Design and run advanced MMx models using Bayesian, Huber, etc. approaches, including: Adstock and carryover modeling Saturation and diminishing returns curves Distributed lag and non-linear response functions Cross-channel interaction effects Develop scalable and repeatable MMx pipelines aligned with enterprise standards and automated platforms. Partner with centralized teams to integrate MMx into self-service and agent-enabled analytics solutions. Ensure models are explainable, auditable, and fit for use in a regulated pharmaceutical environment.
Agentic & Always-On Insights Delivery
Contribute to the design and execution of agentic and always-on insights capabilities that provide continuous decision support to Brand, Omnichannel, and Field teams. Operationalize MMx, KDA, and causal models into always-on analytics pipelines with defined refresh cadence, data quality checks, and monitoring. Structure model outputs (drivers, sensitivities, scenarios, constraints) to be consumable by AI-enabled decision tools and agent-based workflows. Support “what changed / why” and forward-looking recommendation logic using causal and driver-based methods. Ensure transparency, lineage, and explainability from data to model to insight to recommendation, with appropriate human-in-the-loop review. Define and maintain the Key Business Questions (KBQ) framework and business context layer, bridge business intent with the underlying technical semantic layer. Partner with centralized platform, engineering, and Hyderabad teams to define inputs, features, and guardrails for agent-enabled insights. Design insights to be role-based, actionable, and embedded into brand planning, optimization, and omnichannel execution workflows Drive adoption of agentic AI tools through role-based training, and structured feedback; serve as the primary business point of contact and channel user feedback into roadmap iteration.
Governance, Compliance & Quality
Adhere to data privacy, AI governance, and model validation standards (HIPAA, GDPR/CCPA, internal AI controls). Maintain clear documentation of assumptions, methods, and limitations. Participate in model reviews and audits with Legal, Privacy, and Governance stakeholders.
Stakeholder Partnership
Act as a trusted analytics partner to Brand, Marketing, Omnichannel, Field, and Finance teams. Present insights in concise, business-first narratives suitable for brand leadership and planning forums. Support TA Analytics Leads by sharing best practices, templates, and modeling approaches.
#CASA We hire for skills and capabilities, not just credentials – if this role excites you, but doesn’t perfectly match your resume, we encourage you to apply anyway.
Princeton - NJ - US: $167,540 - $203,013
The starting pay range(s) listed above is for full-time employees (FTE). You may also be eligible for additional discretionary incentive cash and stock opportunities. We determine starting pay thoughtfully – carefully considering the nature of the role, required skills, work location, schedule and the knowledge and experience you bring. Final compensation is guided by pay equity principles and applicable employment laws. Compensation programs are reviewed on an ongoing basis and may be adjusted over time to reflect evolving market factors, and individual, team or Company performance.
How We Work Where you work matters - because collaboration, innovation and patient impact happen in many settings. Our roles are structured across four work models: site-essential, site-by-design, field-based and remote-by-design. The model assigned to this role is based on its core responsibilities. Learn more at https://careers.bms.com/ways-of-working.
BMS is dedicated to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace accommodations/adjustments and ongoing support in their roles. Applicants can request a reasonable workplace accommodation/adjustment prior to accepting a job offer. If you require reasonable accommodations/adjustments in completing this application, or in any part of the recruitment process, direct your inquiries to adastaffingsupport@bms.com. Visit careers.bms.com/eeo-accessibility to access our complete Equal Employment Opportunity statement.
BMS will consider qualified applicants with arrest and conviction records, pursuant to applicable laws in your area. For roles based in Los Angeles County only: If you live in or expect to work from Los Angeles County if hired for this position, please visit this page for important additional information: https://careers.bms.com/california-residents/
We will never request payments, financial information, or social security numbers during our application or recruitment process. Learn more about protecting yourself at https://careers.bms.com/fraud-protection. Any data processed in connection with role applications will be treated in accordance with applicable data privacy policies and regulations. If this posting is missing required information required by local law or incorrect, contact BMS at TAEnablement@bms.comwith the Job Title and Requisition number. Do not send application-related inquiries to this email. To check your application status, please login to your Candidate Home Account.
R1603013 : Associate Director, Commercial AI and Advanced Analytics- Oncology Data Privacy Link
We’re creating innovative medicines for patients fighting serious diseases. We’re also nurturing our own diverse team with inspiring work and challenging career options. No matter the role, each one of us makes a contribution. And that makes all the difference.