Associate Director, Brand Strategy

Publicis Groupe ANZ; Northern, New York (KY, NY); Hybrid; USD 81,000 - 130,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

401K

Paid time off

Job summary

Saatchi & Saatchi Health in the United States seeks an experienced brand strategist to shape healthcare brands and deliver breakthrough thinking. You will uncover insights, define opportunities, and partner with cross-functional teams to create impactful marketing solutions.

You will mentor junior strategists, support new business opportunities, and translate research into clear strategic directions. A strong healthcare background and oncology experience are valued in this role.

Qualifications

• 5-8+ years of experience in brand strategy, communications planning, marketing strategy, or related healthcare environment.
• Experience supporting HCP and/or patient-focused marketing initiatives.
• Strong understanding of healthcare markets, customer engagement, and brand development.
• Ability to distill complex information into clear insights and recommendations.
• Experience developing brand positioning, messaging frameworks, and creative briefs.
• Strong analytical and critical-thinking skills with data integration.
• Excellent written, verbal, and presentation skills.
• Ability to engage with clients and build trusted relationships.
• Collaborative approach across multiple disciplines.
• Pharmaceutical brands experience is preferred; oncology is a plus.

Responsibilities

• Serve as a key strategic partner to clients and internal teams, guiding brand and communications strategy.
• Build a deep understanding of clients' objectives, market dynamics, and growth opportunities.
• Develop meaningful customer insights through research, market analysis, and strategic exploration.
• Support development of brand positioning, messaging platforms, and engagement strategies.
• Collaborate with creative, account, medical, analytics, media, and experience teams for strategic alignment.
• Translate research into clear, actionable strategic recommendations.
• Develop briefs, communication frameworks, and strategic presentations.
• Facilitate workshops and brainstorming sessions to inspire innovative thinking.
• Provide thought leadership on healthcare market trends and opportunities.
• Contribute to new business opportunities and organic growth.
• Mentor junior strategists and elevate critical thinking across teams.

Skills

Brand strategy

Communications planning

Marketing strategy

Healthcare advertising

HCP marketing

Presentation skills

Client engagement

Storytelling

Pharmaceutical brands

Oncology experience

Job description

Company description

At Saatchi & Saatchi Health, we believe in making the impossible possible in health. We partner with our clients to turn complexity into clarity, ideas into impact, and ambition into real-world outcomes.

By combining creativity, data, and technology, we create work that doesn’t just reach people--it moves them, connects with them, and makes a difference in their lives. Because when our people bring curiosity and courage to the work, we unlock new possibilities for our clients, and better outcomes for the patients they serve. We’re here to push what health can be. And to make it matter.

Overview

Are you an innovative strategist who is excited to help shape healthcare brands and bring new ideas to clients? Do you enjoy uncovering insights, defining brand opportunities, and partnering with cross-functional teams to create impactful marketing solutions? Are you energized by solving complex business challenges and helping teams deliver breakthrough thinking? If so, this could be the perfect opportunity for you.

Responsibilities

• Serve as a key strategic partner to clients and internal teams, helping guide brand and communications strategy
• Build a deep understanding of clients' business objectives, market dynamics, competitive landscape, and growth opportunities
• Develop meaningful customer insights through qualitative and quantitative research, market analysis, and strategic exploration
• Support the development of brand positioning, messaging platforms, customer journeys, and engagement strategies
• Collaborate closely with creative, account, medical, analytics, media, and experience teams to ensure strategic alignment across initiatives
• Translate research and insights into clear, actionable strategic recommendations
• Develop creative briefs, communication frameworks, strategic presentations, and workshop materials
• Facilitate internal brainstorming sessions and strategic workshops that inspire innovative thinking
• Provide thought leadership on healthcare market trends, customer behavior, and emerging opportunities
• Contribute to new business opportunities, pitches, and organic growth initiatives
• Mentor and support junior strategists while helping elevate critical thinking across teams

Qualifications

• 5-8+ years of experience in brand strategy, communications planning, marketing strategy, or a related rigor within a healthcare advertising, pharmaceutical, or life sciences environment
• Experience supporting HCP and/or patient-focused marketing initiatives
• Strong understanding of healthcare markets, customer engagement, and brand development
• Ability to synthesize complex information and distill it into clear, compelling insights and recommendations
• Experience developing brand positioning, messaging frameworks, communication strategies, and creative briefs
• Strong analytical and critical-thinking skills with the ability to connect data, research, and business objectives
• Excellent written, verbal, and presentation skills
• Ability to confidently engage with clients and build trusted relationships
• Collaborative approach with a passion for partnering across multiple rigors
• Strong storyteller who can inspire teams and clients through critical thinking
• Experience supporting pharmaceutical brands is preferred; oncology experience is a plus

Additional information

Our Publicis Groupe motto "Viva La Différence" means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

#LI-LO1

Compensation Range: USD $81,225.00 - USD $129,987.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 10/12/2026.