Associate Director, Brand Partnerships

Dotdash Meredith; Los Angeles (CA); Hybrid; USD 80,000 - 90,000; Full time

Benefits offered by this job

Medical

Dental

Vision

PTO

401K

Job summary

People Inc. in Los Angeles is seeking an Associate Director, Brand Partnerships to drive strategic relationships with major advertisers in the Media & Entertainment sector. This hybrid role requires three days in the office and offers opportunities to grow your book of business.

You will lead business development, build category expertise, and craft compelling proposals while collaborating with marketing, research, and studio teams to expand revenue.

Qualifications

• Bachelor's degree preferred in Business, Marketing, Communications, Advertising or a related field.
• 2-3 years of digital media sales experience with a track record of breaking accounts and closing opportunities.
• Relationships within M&E categories strongly preferred.

Responsibilities

• Represent the People Inc. portfolio to financial services clients and agency partners.
• Establish a high profile presence across accounts.
• Demonstrate high energy and enthusiasm for products and customers.
• Grow ad revenue from existing Media & Entertainment brand advertisers and prospects.
• Build a robust pipeline of opportunities to exceed revenue goals.
• Develop deep customer knowledge through research and meetings.
• Effectively forecast, track and report revenue contributions.

Skills

Relationship building

High energy

Communication

Sales

Industry knowledge M&E

Education

Bachelor's degree or equivalent in Business/Marketing/Communications/Advertising

Job description

Job Title

Associate Director, Brand Partnerships

Job Description

About The Team | Media & Entertainment

People Inc.'s Media & Entertainment team partners with leading studios, streamers, networks and entertainment brands to connect their biggest releases, franchises and cultural moments with audiences across our portfolio. In addition to the breadth of People Inc.'s premium brands, the team is anchored by PEOPLE and Entertainment Weekly - industry-defining brands that are the most trusted voices in Hollywood. We bring premium editorial environments, audience intelligence, custom content, social, experiential, digital and print solutions to build 360 partnerships that drive impact for our partners.

About The Position | Major goals and objectives and location requirements

People Inc. is looking for a relationship-driven, entrepreneurial Associate Director, Brand Partnerships with a strong work ethic to join our Los Angeles-based Media & Entertainment team and help grow some of our most important partnerships. This is a hybrid role based in Los Angeles, with 3 days per week in office. In this role, you'll focus on business development, building deep category expertise to forge new partnerships and grow existing business.

Responsibilities Include

• Effectively represent the entire People Inc. portfolio to our Financial Services client and agency partners
• Establish a high profile presence across your accounts
• Demonstrate high energy and enthusiasm for our products, our sales proposition, and our customers.
• Grow ad revenue from an identified list of existing Media & Entertainment brand advertisers and prospects
• Build a robust pipeline of opportunities to exceed your revenue goals
• Develop deep customer knowledge through research and face to face meetings
• Continuously grow your M&E category knowledge and the audiences M&E advertisers serve
• Create winning account plans focused on the largest opportunities and execute plans through effective written, virtual, and in-person communication
• Meet (and entertain) regularly with client and agency decision makers - 7 meetings per week standard - continually growing your network and building client relationships that lead to growing ad revenue
• Share customer knowledge and effectively collaborate internally to build media programs that sell
• Effectively forecast, track and report revenue contribution and performance with our internal tools.
• Responsible for maintaining and showing growth on a book of business $2M+

Hybrid 3x a week- (LA)

In-office Expectations: This position is hybrid in-office, with the ability to work remotely for up to 2 days per week.

About The Position's Contributions

Weight % Accountabilities, Actions and Expected Measurable Results

• 35% - Client & Agency Relationship Building: Develop strong, trusted relationships with key client and agency stakeholders through regular meetings, entertainment, proactive outreach and thoughtful follow-up. Build a high-profile presence across assigned accounts and continually expand the network of decision-makers and influencers.
• 25% - Revenue Growth & Opportunity Management: Drive revenue across assigned accounts by identifying new opportunities, responding to RFPs, developing compelling proposals and closing business. Build and maintain a healthy pipeline that supports both near-term goals and long-term account growth.
• 20% - Pipeline, Forecasting & Account Management: Own the day-to-day management of the business, including maintaining accurate pipeline and forecast reporting, tracking deal progress, identifying risks and upside to management, and ensuring clear next steps across all active opportunities.
• 10% - Internal Collaboration & Leadership Communication: Partner closely with Marketing, Account Strategy, Research, Studio and other internal teams to develop winning programs. Communicate key client insights, business updates, risks and opportunities clearly and proactively to leadership.
• 10% - Strategic Account Development: Build and execute account plans for priority partners, develop deep knowledge of client businesses and entertainment slates, and proactively identify ways to grow existing relationships beyond individual campaigns.

The Role's Minimum Qualifications and Job Requirements

Education:

Bachelor's degree preferred in Business, Marketing, Communications, Advertising or a related field, and/or equivalent experience.

Experience:

• 2-3 years of digital media sales experience, with a demonstrated track record of success in breaking accounts, growing revenue, and closing opportunities at a high rate
• Relationships within M&E categories strongly preferred

Specific Knowledge, Skills, Certifications and Abilities

• Positive, high-energy, collaborative, and driven by excellence
• Teachable, curious, and eager to learn and grow
• Strong work ethic with a high degree of ownership and follow-through
• Natural relationship builder with strong communication and interpersonal skills
• Resourceful self-starter who asks great questions, uncovers client needs, and embraces coaching
• High degree of integrity and business ethics

% Travel Required (Approximate): 10%

It is the policy of People Inc. to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing [e-mail].

The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: https://www.e-verify.gov/employees

Pay Range

Salary: California: $80,000.00 - $90,000.00

The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of People Inc's total compensation package for employees. Other compensation may include annual bonuses, and short- and long-term incentives.

Benefits

• medical
• dental
• vision
• prescription drug coverage
• unlimited paid time off (PTO)
• adoption or surrogate assistance
• donation matching
• tuition reimbursement
• basic life insurance
• basic accidental death & dismemberment
• supplemental life insurance
• supplemental accident insurance
• commuter benefits
• short term and long term disability
• health savings and flexible spending accounts
• family care benefits
• generous 401K savings plan with a company match program
• 10-12 paid holidays annually
• generous paid parental leave (birthing and non-birthing parents)
• pet insurance
• accident
• critical and hospital indemnity health insurance coverage
• life and disability insurance