Associate Director

Publicis Groupe; New York (NY); On-site; USD 97,000 - 156,000; Full time

Benefits offered by this job

Medical coverage

Dental

Vision

401K

Parental leave

Flexible time off

Job summary

Spark Foundry in New York seeks an Associate Director to drive media strategy and allocation execution. You will negotiate scatter, oversee brand and Tardiis allocations, and guide Managers and Associates in daily tasks, with a focus on data-driven decision making.

The role requires strong leadership, rigorous analysis, and the ability to manage multiple projects under tight deadlines. Collaboration across teams and effective communication are essential for success.

Qualifications

• 4+ years of experience in media, national broadcast preferred; online video is a plus.
• Strong quantitative skills, including analytical abilities and math proficiency.
• Solid verbal and written communication skills.
• Technical proficiency with Mediaocean, MBOX, Nielsen Net Rating, Comscore, AdRelevance, eMarketer, Forrester, and traffic tools; Excel/Word/PowerPoint.

Responsibilities

• Negotiate cable purchases
• Create recommendation documents
• Develop and deliver POV/position papers on key issues/opportunities
• Oversee brand allocations and corporate ownership
• Manage Tardiis allocations
• Oversee billing discrepancies
• Check that schedules are inputted correctly
• Create documents for Mission Control
• Review/assist in post buy analysis
• Analyze ADU packages

Skills

Quantitative skills

Communication skills

Leadership

Negotiation

Team collaboration

Tools

Mediaocean

MBOX

Nielsen Net Rating

Comscore

AdRelevance

eMarketer

Forrester

Excel

Word

PowerPoint

Integral Ad Science

Job description

Company description

Spark Foundry was built during the most transformative time in the history of advertising and marketing. We deliver everything a traditional media agency has to offer and have grown into one of the world’s most successful agencies by helping brands evolve their marketing by leveraging identity, commerce, artificial intelligence, and more to connect with people. Transformation is part of our DNA. Spark Foundry’s start-up spirit delivers high-touch approaches and a never-ending desire to challenge the status quo. Combined with Publicis Media’s powerhouse soul leveraging connected data assets, advanced AI applications, and investment clout, we “Bring HEAT to Brands.” No other agency possesses the expertise that we do to address today’s most pressing challenges to drive business transformation through media.

Overview

The Associate Director is responsible for executing strategies including negotiating scatter needs NS analyzing the need for implementing allocation and billing tools to facilitate smooth transition from buy to air. The AD is also responsible for the training and guidance of Managers and Associates in all aspects of their tasks.

Responsibilities

• Negotiate cable purchases
• Create recommendation documents
• Develop and deliver POV/position papers on key issues/opportunities
• Oversee brand allocations and corporate ownership
• Manage Tardiis allocations
• Oversee billing discrepancies
• Check that schedules are inputted correctly
• Create documents for Mission Control
• Review/assist in post buy analysis
• Analyze ADU packages

Qualifications

• 4+ years of experience in media, national broadcast preferred; online video is a plus
• Strong quantitative skills, including analytical abilities and math proficiency
• Solid verbal and written communication skills
• Technical proficiency, particularly with the following tools:
  • Mediaocean, MBOX
  • Nielsen Net Rating, Comscore, AdRelevance, eMarketer, Forrester, etc.
  • Third-party ad measurement and traffic tools (e.g.Integral Ad Science)
  • Excel, Word, PowerPoint
• Demonstrate critical thinking and problem-solving abilities
• Ability to work successfully with teams, handle multiple projects, and meet tight deadlines under pressure
• Demonstrates leadership skills
• Stronger than average negotiation skills due to high volume of scatter
• Account industry knowledge helpful, but not required

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $97,375.00 - USD $155,961.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 11/8/2026.