Associate Digital Strategist

M Booth; New York (NY); Hybrid; USD 56,000 - 70,000; Full time

Benefits offered by this job

401(k)

Unlimited PTO

Paid holidays

Summer Fridays

Commuter benefits

Family leave

Well-being programs

Job summary

M Booth & Associates in New York is seeking an Associate Digital Strategist to drive social engagement and community insight for Google brands. You will shape brand voice, manage daily social activities, work with clients, and collaborate across teams using Sprinklr and Monday.com.

The role offers a hybrid work model with strong health benefits, 401(k), unlimited PTO, and summer Fridays.

Qualifications

• 2–4 years of experience managing social media communities for brands.
• Strong writing and communication skills with brand voice.
• Excellent sense of culture, trends, and internet behavior.
• Ability to collaborate across teams and with clients.

Responsibilities

• Own daily community management on TikTok and respond to comments.
• Monitor brand conversations with tools like Brandwatch or Talkwalker.
• Draft and post comments aligned with brand guidelines.
• Coordinate real-time content moments and live events.
• Publish content and maintain content calendars using Sprinklr.
• Translate social trends into actionable content ideas weekly.
• Join client meetings to share insights and recommendations.
• Collaborate with designers to bring posts to life.

Skills

Social media management

TikTok expertise

Brand voice writing

Culture and trends awareness

Team collaboration

Tech brand experience

Tools

Sprinklr

Monday.com

Content calendars

Job description

At M Booth, we produce award-winning, culturally-resonant, and buzz-worthy campaigns that move key audiences to action.

We are relentlessly passionate about our clients and their business, whether that means developing scrappy campaigns and content that breaks through, maximizing earned to reach key audiences, leading in digital innovation and AI, or unleashing insights that unlock ideas that win in the marketplace. And we have a bold belief that our work can and should contribute to an equitable world.

Our agency was born 40 years ago with entrepreneurial roots, a people-first culture, and a passion for creativity and innovation. As we look to the future we believe our Only the Bold ethos will make a lasting impact and change.

We now have an opportunity for an Associate Digital Strategist to join our growing team and help drive social engagement, community insight, social listening and creative ideation, to help our Google brands show up in culture with relevance and resonance.

About The Role

This is the role for someone who’s extremely online in the best way. You’ve got a feel for what’s trending on TikTok or Instagram before it’s in a deck, you understand the nuance of brand tone in the comments section, and you know how to respect the “silence brand” boundary.

What You’ll Do

Be the Voice of the Brand

• Own daily community management on TikTok—identifying opportunities to comment on others’ posts and responding to comments on our own
• Monitor brand and industry conversations manually and using tools like Brandwatch and Talkwalker
• Quickly draft and post comments aligned with established brand guidelines
• Spot and flag potential issues early, and respond per our established protocols
• Attend live events or in-office event management rooms to support real-time coverage and engagement
• Maintain trackers to log community engagements, responses, and opportunities surfaced

Project Manage Like a Pro

• Drive small-scale projects independently, for example, partnering with external orgs or collaborators to get content live
• Work closely with a team that includes a Project Manager and Account Manager to keep things moving smoothly - experience in Monday.com is a plus
• Coordinate real-time content moments quickly and creatively
• Anticipate needs and bring ideas that achieve client objectives

Work Closely with Clients

• Join client meetings to listen in on any social listening / community management / social publishing needs or shifts, as well as sharing social insights and trends in real time
• Review meeting agendas and recaps that keep everyone aligned
• Provide thoughtful perspectives and platform-informed recommendations live and via email
• Proactively respond to our client emails for the workstreams you manage
• Collaborate with clients and partners on content that authentically features the brand

Collaborate and Plan Across Teams

• Publish content, maintain content calendars, and keep cross-functional teams up to date
• Comfortable with reporting and publishing tools (we use Sprinklr) to execute content calendars
• Track performance and share learnings to inform future work
• Help translate social trends, tone shifts, and memes into actionable content ideas for weekly trendspotting recommendations

Create Content

• Develop clever posts when speed or real-time relevance matters
• Strong social copywriting skills are a must
• Work with the design team to bring posts to life
• Knowledge of AI tools (especially Gemini) is a plus in assisting with the content creation process

What You’ll Bring

• 2–4 years of experience managing social media communities on behalf of brands (internships count!)
• A strong grasp of social platforms – especially TikTok – and the recipe for what makes branded content resonate
• Solid writing and communication skills; you can channel a brand voice while still sounding human
• A proactive, detail-oriented mindset and a genuine interest in culture, social trends, and internet behavior
• A team-first attitude and excitement to learn from others
• Experience in tech brands is a plus, but curiosity is essential

What We’ll Bring

• A workplace that’s alive with creativity, respect, and humanity
• Growth opportunities and mentorship to help you build your career in social and digital strategy
• A hybrid model that balances flexibility and collaboration
• Comprehensive healthcare and wellness plans for you and your family
• 401(k), unlimited PTO, paid holidays, and Summer Fridays
• Additional perks like commuter benefits, family leave, and well-being programs
• Full-Time Salary Range: $56,000-$70,000

(New hires are typically brought into the organization between the minimum to midpoint of the salary range posted depending on qualifications, internal equity, and the budgeted amount for the role.)

Our Flexible Work Policy

We believe that our best work happens in a hybrid working environment. If you are in the NYC (or commutable surrounding distance) hub we want to see you in-person 2 days a week. That could mean in our office, in our client's office, on the road with them or attending an industry event.

For those outside the NYC hub, you will be asked to be in-person, too. Examples of this may include client meetings, events or team meetings. There will also be in-person opportunities for you to connect with others who live in your hub to collaborate and work together.

If you plan on working remotely, we can accept applicants from the following states:

Arizona, California, Colorado, Connecticut, Florida, Georgia, Illinois, Indiana, Louisiana, Maryland, Massachusetts, Michigan, Minnesota, Nevada, New Jersey, New York, North Carolina, Oregon, Pennsylvania, Texas, and Washington D.C.

M Booth & Associates is an equal opportunity employer. All candidates will be considered for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.