Associate Design Director, Brand Design

Inside Out® Community; Broomfield (CO); Hybrid; USD 125,000 - 135,000; Full time

Job summary

Crocs is seeking an Associate Design Director, Brand Design to shape the visual expression of the Crocs brand across campaigns, product storytelling, packaging, retail, digital, and experiential touchpoints. This role emphasizes design leadership, systems thinking, and elevated brand craft.

You will lead development of cohesive visual identities, scalable design systems, and culturally relevant creative across channels, collaborating with Creative, Brand, Marketing, and Product teams, while

Qualifications

• Bachelor's degree in Graphic Design or related field.
• 8+ years of experience in brand design, creative direction, visual systems, packaging, or integrated marketing design.
• 3+ years of leadership experience.
• Strong portfolio demonstrating elevated brand expression across multiple channels.

Responsibilities

• Lead the development of premium brand design across campaigns, product launches, packaging, retail, digital, and experiential channels.
• Evolve scalable visual systems to strengthen consistency across the brand ecosystem.
• Drive brand storytelling through typography, composition, color, motion, imagery, and design systems.
• Collaborate with Creative Directors, Designers, Brand, Marketing, and Product teams to bring integrated concepts to life.
• Mentor designers and uphold high standards of craft and execution.

Skills

Brand design

Leadership

Visual systems

Packaging

Typography

Storytelling

Education

Bachelor's degree in Graphic Design

Tools

Adobe Creative Suite

Figma

Job description

Overview

We are seeking an Associate Design Director, Brand Design to help shape and evolve the visual expression of the Crocs brand across campaigns, product storytelling, packaging, retail, digital, and experiential touchpoints. This role is rooted in strong design leadership, systems thinking, and elevated brand craft. The ideal candidate brings deep experience in building cohesive visual identities, developing scalable creative systems, and delivering culturally relevant design that feels distinctive, expressive, and wonderfully unordinary. Working closely with Creative, Brand, Marketing, and Product teams, this leader will help guide the development of premium brand experiences across channels while ensuring consistency, clarity, and creative excellence throughout the customer journey. This role will also stay informed on emerging creative tools and technologies — including AI-assisted workflows and evolving digital platforms — with a mindset toward improving creative efficiency, accelerating workflows, and expanding how teams create.

The Kind Of Creative Who Thrives Here

• You care deeply about brand expression and design craft.
• You think in systems while maintaining a sharp eye for detail — from typography and packaging to campaigns and storytelling.
• You understand how strong visual identities scale across product, retail, digital, social, and experiential environments while still feeling fresh, emotional, and culturally connected.
• You’re collaborative, curious, and highly conceptual, with the ability to lead creative work from strategy through execution.
• You stay engaged with evolving creative tools and emerging technologies, not as the center of the work, but as part of a modern creative practice that helps teams work smarter and explore new possibilities.
• You’re inspired by culture, design, and the unexpected.
• At Crocs, we call that Wonderfully Unordinary.

What You’ll Do

• Lead and contribute to the development of premium brand design across campaigns, product launches, packaging, retail, digital, and experiential channels.
• Help evolve and maintain scalable visual systems that strengthen consistency across the Crocs brand ecosystem.
• Drive strong brand storytelling through typography, composition, color, motion, imagery, and design systems.
• Partner closely with Creative Directors, Designers, Brand, Marketing, and Product teams to bring integrated creative concepts to life.
• Elevate the quality and consistency of brand expression across all consumer touchpoints.
• Contribute to packaging design and product storytelling initiatives that connect brand, culture, and consumer experience.
• Guide and mentor designers while championing high standards of creative craft and execution.
• Collaborate with external agencies, artists, photographers, and production partners to deliver innovative and culturally relevant creative work.
• Explore new creative tools, workflows, and emerging technologies that can support efficiency, experimentation, and modern content creation.
• Keep up to date with evolving industry trends, build innovation, and emerging platforms that influence brand storytelling and creative development.

What You’ll Bring To The Table

• Bachelor’s degree in Graphic Design, Communication Design, Visual Communication, or related field.
• At least 8+ years of experience in brand design, creative direction, visual systems, packaging, or integrated marketing design.
• At least 3+ years of leadership experience.
• Strong portfolio demonstrating elevated brand expression, campaign development, building frameworks, product presentation, and storytelling across multiple channels.
• Exceptional design craft with strong typography, layout, composition, color, and visual storytelling skills.
• Experience crafting scalable creative frameworks and cohesive brand identities across physical and digital environments.
• Proficiency in Adobe Creative Suite, Figma, and modern creative production workflows.
• Understanding of evolving creative technologies, digital platforms, and AI-assisted tools as part of contemporary creative workflows.
• Strong leadership, communication, collaboration, and presentation skills.
• Ability to manage multiple projects while maintaining high creative standards in a fast‑paced environment.
• Passion for culture, design, and the Crocs brand — with an instinct for work that feels expressive, authentic, and wonderfully unordinary.

The Company is an Equal Opportunity Employer committed to a diverse and inclusive work environment. We accept applications on an ongoing basis.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other classification protected by law.

Title: Associate Design Director, Brand Design

Salary or Pay Range: $125,000 – $135,000

Pay offered will vary based on job-related factors such as location, experience, training, skills, and abilities.

At Crocs, Inc. we believe in the power of a blend of in‑person and virtual collaboration to drive creativity and strengthen relationships. Your participation in this flexible schedule plays a key role in building a connected and successful team. In‑office requirements vary by our work personas: Resident (5 days), Collaborator (4 days), Connector (2-3 days), Explorer (fully remote). This role has been aligned to the Collaborator persona.

This organization participates in E-Verify.

This position is eligible to participate in a company incentive program.

This position is eligible for company benefits including but not limited to medical, dental, and vision coverage, life and AD&D, short and long-term disability coverage, paid time off, employee assistance, participation in a 401k program that includes company match, and many other additional voluntary benefits.

Job Category: Corporate

Nearest Major Market: Denver