Associate, CRM & Email Marketing

The Estée Lauder Companies Inc.; New York (NY); Vor Ort; USD 66.000 - 96.000; Vollzeit

Benefits dieser Stelle

Health insurance

Wellness programmes

Retirement plans

Paid leave

Holidays

Zusammenfassung

The Estée Lauder Companies Inc. in New York is seeking an Associate, CRM & Email Marketing to drive retention through targeted campaigns and lifecycle marketing.

You will collaborate with cross‑functional teams and support a cluster of brands, focusing on data‑driven email strategies, testing, and customer journey optimization. The role emphasizes strong communication, attention to detail, and hands‑on experience with CRM systems and marketing automation to enhance engagement and drive long‑term

Qualifikationen

• 2 years of experience in CRM or email marketing, preferably in a D2C or e‑commerce environment.
• Strong attention to detail with a passion for data analysis and optimisation.
• Strong written and verbal communication skills, with a keen eye for compelling copywriting.
• Ability to manage multiple tasks in a fast-paced environment while meeting deadlines.
• Experience with customer segmentation and lifecycle marketing.
• Knowledge of marketing automation tools and strategies.
• Familiarity with analytics tools like Google Analytics or similar.
• Familiarity with email design best practices and knowledge of HTML/CSS is a plus.

Aufgaben

• Assist in the creation and deployment of email campaigns, including welcome series, promotional offers, and re‑engagement campaigns.
• Support the planning and execution of automated email flows, ensuring content is aligned with business objectives and customer needs.
• Ensure timely and accurate delivery of email campaigns to segmented audiences.
• Maintain and segment customer lists within the CRM platform to ensure that emails are sent to the right audience.
• Assist with maintaining customer data integrity and ensuring compliance with GDPR and other data privacy regulations.
• Track and share the performance of email campaigns, including open rates, click‑through rates, conversion rates, and other key metrics, leveraging Accenture weekly and monthly reports.
• Work with the team to optimize campaigns based on data and insights, testing subject lines, creative, and send times for better performance.
• Work closely with cross‑functional teams (Brand.com, Creative, Product, and Customer Service) to ensure that email content aligns with product launches, promotions, and overall marketing strategies.
• Assist with coordination of seasonal or ad‑hoc campaigns to ensure smooth execution.
• Support A/B testing efforts to continuously improve email performance and optimise customer experiences.
• Provide insights on customer behavior trends and suggest improvements to messaging, design, and frequency.
• Help develop strategies for customer retention through personalized email content and segmentation strategies that drive long term loyalty.
• Work with the team to increase customer lifetime value by implementing targeted programmes like win‑back campaigns, birthday emails, and re‑engagement strategies.

Kenntnisse

CRM

Email marketing

Data analysis

Copywriting

Multitasking

Segmentation

Marketing automation

Google Analytics

HTML/CSS familiarity

Tools

Google Analytics

Jobbeschreibung

The Estée Lauder Companies Inc. is one of the world’s leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of luxury and prestige brands globally. The company’s products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, the DECIEM family of brands, including The Ordinary and NIOD, and BALMAIN Beauty.

Description

The Associate, CRM & Email Marketing will play a key role in the execution of retention marketing strategies, focusing on driving customer engagement and retention through targeted email campaigns. The ideal candidate is passionate about email marketing and CRM systems and has a strong understanding of customer journey touchpoints. As part of an integrated CRM team, this role will support a cluster of assigned brands and report to the CRM Strategist for that same cluster.

Responsibilities

• Assist in the creation and deployment of email campaigns, including welcome series, promotional offers, and re‑engagement campaigns.
• Support the planning and execution of automated email flows, ensuring content is aligned with business objectives and customer needs.
• Ensure timely and accurate delivery of email campaigns to segmented audiences.
• Maintain and segment customer lists within the CRM platform to ensure that emails are sent to the right audience.
• Assist with maintaining customer data integrity and ensuring compliance with GDPR and other data privacy regulations.
• Track and share the performance of email campaigns, including open rates, click‑through rates, conversion rates, and other key metrics, leveraging Accenture weekly and monthly reports.
• Work with the team to optimize campaigns based on data and insights, testing subject lines, creative, and send times for better performance.
• Work closely with cross‑functional teams (Brand.com, Creative, Product, and Customer Service) to ensure that email content aligns with product launches, promotions, and overall marketing strategies.
• Assist with coordination of seasonal or ad‑hoc campaigns to ensure smooth execution.
• Support A/B testing efforts to continuously improve email performance and optimise customer experiences.
• Provide insights on customer behavior trends and suggest improvements to messaging, design, and frequency.
• Help develop strategies for customer retention through personalized email content and segmentation strategies that drive long term loyalty.
• Work with the team to increase customer lifetime value by implementing targeted programmes like win‑back campaigns, birthday emails, and re‑engagement strategies.

Qualifications

• 2 years of experience in CRM or email marketing, preferably in a direct‑to‑consumer or e‑commerce environment.
• Strong attention to detail with a passion for data analysis and optimisation.
• Strong written and verbal communication skills, with a keen eye for compelling copywriting.
• Ability to manage multiple tasks in a fast‑paced environment while meeting deadlines.
• Experience with customer segmentation and lifecycle marketing.
• Knowledge of marketing automation tools and strategies.
• Familiarity with analytics tools like Google Analytics or similar.
• Familiarity with email design best practices and knowledge of HTML/CSS is a plus.

Pay Range

The anticipated base salary range for this position is $66,300.00 to $96,050.00. Exact salary depends on several factors such as experience, skills, education, and budget. Salary range may vary based on geographic location. In addition to base salary, this position is eligible for participation in a highly competitive bonus programme with the possibility for overachievement based on performance and company results.

In addition, The Estée Lauder Companies offers a variety of benefits to eligible employees, including health insurance coverage (medical, dental, and vision insurance), wellness and family support programmes, life and disability insurance, retirement savings plans, paid leave programmes, education‑related programmes, paid holidays and vacation time, and many others. Many of these benefits are subsidised or fully paid for by the company.

Equal Opportunity Employer

It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavour to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact [e-mail].

Michigan Applicants: Persons with disabilities needing accommodations for employment must notify the company in writing of the need for an accommodation within 182 days after the date the person with a disability knew or reasonably should have known that an accommodation was needed.

Philadelphia Applicants: Philadelphia's Fair Chance Hiring Law

Rhode Island Applicants: The company is subject to chapters 29-38 of title 28 of the general laws of Rhode Island and is therefore covered by the state's workers' compensation law.